How to write a perfect sales manager resume?

In the conditions of a constantly changing modern labor market, the profession of a sales manager remains invariably in demand. The effective work of this employee is able to ensure the financial well-being of the company. Therefore, employers and HR specialists want to have an educated, productive person in this position who is capable of professional growth. And this problem is most effectively solved by a resume.

Resume is an indispensable element in establishing cooperation between the employer and the applicant and plays a key role in the initial perception of the candidate. Invitation to an interview, hiring and further successful career depend on a well-written resume. If it makes a positive impression, it will give a good chance of employment.

What can distinguish the applicant from many similar competitors is the accents correctly placed in their resume. It is important to be able to present your strong professional or personal sides, achievements or even interesting reasons for changing the field of activity. The main task in the resume of the sales manager who can most effectively single out is the ability to organize sales processes in the company.

The resume of any applicant for a vacant position has universal form. The structure consists of several consecutive thematic blocks. The structure may vary slightly. For example, you can change the sequence of information blocks about education and work experience. It depends on what the job seeker wants to focus on the employer.

The principles for writing a resume are also the same for all posts. The generally accepted and correct form is as follows. First you should enter the name of the vacancy in the field “Desired position” or clearly indicate “Work in the field of sales”. Below in the field for personal data indicate the last name, first name and patronymic. It is allowed not to indicate the middle name. But then recruitment specialists will contact the candidate only by name. Sometimes vacancies require a presentable appearance, and if employers request a photo, then you should put a business photo in the document. It should be remembered that with a photo resume is more productive and interesting to the employer.

Other personal information is age. For contact, it is better to indicate two phone numbers and an e - mail address. If the company has branches, it is imperative to indicate readiness or not preparedness for moving and business trips. In the next field “Purpose of the resume” write: “Competition for the position of sales manager”.

Income most often consists of two parts:

• constant (salary, salary);
• variable (motivation, compensation, bonuses, interest, bonus, commission, remuneration).

But before voicing your salary expectations, you should evaluate your real professionalism: knowledge, skills. You can first send out a version of the resume with high salary requirements.

This block lists educational institutions from the last, with dates of admission and graduation, indicating the specialty in the diploma. And it is better to write additional education only that which is comparable with a vacant post. Not all are indicated as work experience, but only the latest jobs. When describing work activities, you must try to focus the employer's attention on previously performed functional duties. Competent description is in placing emphasis on the greatest similarity with the desired functional position, so that the results in the previous work were visible.

Effective employees are distinguished by the presence of key personal qualities. But all applicants write the same thing: that they are responsible, purposeful, organized, friendly, and much more positive about themselves. This is an inefficient approach. You should not overload the resume with a description of the traits inherent in all people. Therefore, it will be more productive to give a few examples of how existing personal qualities contribute to the implementation of the functional:

• “Purposefulness helped me achieve the most favorable conditions when concluding 10 contracts.”
• “Excellent communication skills have helped me attract 5 new customers.”
• "Possession of the rules of business etiquette contributes to establishing business contacts and personal negotiations with customers."

Sometimes employers want to see in the resume negative traits of the character of the applicant. Thus, managers want to find an employee who evaluates themselves correctly. It is a mistake to ignore this requirement. You should select the qualities that are considered a character flaw, but under working conditions that can become a positive character trait.

This block reflects the main functions performed earlier and corresponding to the vacant position.In the age of high technology, you will not surprise anyone with excellent computer literacy and knowledge of office office equipment. This is implied by default. The main knowledge can be: knowledge of the market, features of B2B and B2C sales, product promotion techniques and active sales techniques.

As a skill, you can write the ability to work with objections, prevent failures, convincing customers of the right choice, and establish feedback with them. It is advisable to indicate the ability to structure their work for the timely implementation of all contracts so that the partners are convinced that their interests are respected. Key skills should be described as early as possible and the competencies needed by the employer should be emphasized.

• Skills of working with a client base.
• Skills in active dialing, five-step transaction management.
• Skills in the design of basic commercial documents.

In order to be effective, you should focus on the experience of direct sales, building partnerships and building professional relationships in the process of providing goods or services. And also about the ability to professionally interact within the framework of their duties with auxiliary units (accounting, warehouses, transport department, etc.). However, it is necessary to indicate information that is only relevant for the proposed vacancy.

A successful manager is someone who sells a lot. Therefore, the best is the one who sells the most. And this question is asked by the company that hires the employee. To make the most favorable impression about yourself, you need to specify your achievements with digital indicators.

• How many times increased the number of sales in its sector.
• The number of partners found.
• How much more daily applications were processed compared to the standard indicator.
• The number of contracts concluded.
• How feedback was maintained with partners.
• Number of participations in exhibitions.

This section is very important. Now employers pay more attention to specific skills and talents, to recommendations and finished projects that speak about the success of specialists.

The final sections will be final: “Additional Information”, which can include the availability of driving permits or favorite activities. The “Recommendations” section is also desirable, where information is provided on the presence of positive characteristics that the applicant is ready to provide at the request of the potential employer, or contains telephone numbers of persons recommending the applicant.

Sometimes it happens that a company hires a specialist with great experience, who is used to working according to a well-established scheme, but this company needs other sales techniques. And the employee can no longer reorient himself. Therefore, many employers are looking for young employees and are ready to train their profession. The task of each applicant without experience is to correctly present himself so that he is noticed and distinguished from many others and invited to a personal meeting for an interview.

Such a summary should indicate “trainee”, “assistant” or “assistant” and the scope of work. It is worth emphasizing the importance for the company of its education and knowledge of not only basic, but also special. Attention should also be paid to hard work, diligence, training and easy adaptation in the team. You should not write general phrases and patterns about sociability and stress tolerance.

It is more important to note what the young specialist wants to achieve in the future position, what exactly he is ready to offer the employer. In the "About Me" section, one can note an active participation in volunteer events and student projects.

The position of sales manager is in every enterprise that sells its products or provides services. In general, the work consists in their implementation. However, the specifics of firms' activities are different, and often employers are looking for a worker with a narrow industry focus. - then in the vacancies there is the position of sales manager

• cars or auto parts;
• PVC windows;
• building materials and metal structures;
• real estate;
• furniture;
• cosmetics
• jalousie;
• jewelry;
• food products;
• to the bank for the sale of banking products;
• legal services, advertising.

The sales sector opens up broad prospects for the rapid career growth of beginners and experienced professionals. The main thing is to have certain competencies, good communication and analytical skills, activity and be result-oriented. This profession is able to offer a person a lot of money and huge career opportunities in the company.

Such a specialist clearly understands what the consumer needs and is able to grow into a leader in the future with the expansion of authority. Functions at different career levels differ markedly. The beginning of a career is an ordinary sales manager, then a senior one, already working with a group of clients, then a leading and territorial one.

The territorial manager carries out operational management of the retail network and works with distributors. The regional sales manager carries out direct sales and promotes the company's products in the regions. Regional sales are sales of goods or services in a separate region, remote from the main one. The job of a wholesale manager is to sell large quantities of goods.

The next steps are the direction manager (product manager), who is responsible for the sales of the group of goods, and the head of the regional sales department. Subsequently, the employee can enter the top positions in the field of sales: sales director, commercial director. The sales director is responsible for the revenue side of the balance sheet, and the commercial one for the expense side as well.

Sometimes employers, when posting vacancies on employment websites, require them to write a cover letter in response to the vacancy. This is a necessary element of self-presentation, small in the number of words, but significant in terms of the amount of information. It is sent as a supplement to establish relationships with a representative of the employing company.

To correctly compose a cover letter, it is necessary to collect enough information about the company, vacancies and correctly use the information received. For example, having learned the name and surname of the head of the company, address the letter personally to him. If a resume is sent in response to a published vacancy and the announcement specified specific data of the eychar, then a cover letter should be addressed personally to him. The following sample can be used as an example:

“I am sending a resume to consider me as a sales manager. I am sure that by working in the Thunder company, I will be able to further develop my professional skills in order to achieve great achievements. Currently, I already have experience as a client manager. I hope that understanding of techniques, methods and techniques in the sales process, as well as responsibility and determination will allow me to be a productive employee of your company. If you receive an invitation to an interview, I will answer all questions in detail.

Sincerely, F. I. "

There are design style rules. The text should be:

• concise;
• specific;
• accurate;
• honest;
• literate.

There are several rules to attract the attention of the employer - create a creative resume. You can design a document, upload a particularly successful photo in a stylish bow, insert a quote from a famous person as an epigraph, use pastel colored paper or computer shading, apply a special font. But it is worth remembering the need to comply with the measure and not overdo it with the creative. After all, the task is to provide information that will help to get a job, and not to rewrite the work book. The resume should be interesting to everyone who gets acquainted with him - from a specialist in personnel services to top managers of the company.

The functional of the manager depends on the specifics of the company. But there are basic responsibilities that such a specialist has to face more often than others. Therefore, the most important recommendation: a resume should be prepared to meet the requirements of a particular employer, taking into account the characteristics of the company's business.