Concept is a cosmetic company engaged in the production and sale of hair products. The appearance of the Concept brand is the result of cooperation between German technologists and representatives of the domestic company Clover. All Concept products are manufactured in Russia, with careful observance of European technologies and German quality.
About Brand
Concept is a multi-series professional cosmetics, which is in great demand among beauty salon masters and ordinary buyers. Affordable pricing is achieved by minimizing the cost of expensive import logistics and the supply of raw materials.
A wide range of products for hair includes formulations for coloring, means for fixing, styling and care. Great demand is noted for masks and balms, restoring dry hair, dyes and so on. The concept of the company is delicate hair care.
Concept brand paint is aimed at hair professionals. It gives the hair a healthy look and energy, and with constant use, the color becomes bright and deep, with a unique shine.
Concept is a complex of dye and oxidant. To obtain a unique result, they are mixed in various proportions. Sometimes a little dye of a similar type, but of a different brand, is added to the mixture.
The dye is produced in a set consisting of cream in the consistency of paint in the amount of 60 ml and equal to it in the amount of oxidant of a certain percentage. They are accompanied by instructions for use. Everything is packed in a box of noticeable bright design in scarlet color.
The manufacturer produces two types of Concept dyes: Profy Touch and Soft Touch.They differ in composition and effect on the hair. The first line is professional, with the addition of ammonia, and the second is ammonia-free.
Advantages and disadvantages
Like any other hair dye, this product has advantages and disadvantages.
Let's start with the pros:
- qualitatively and the first time paints gray hair;
- has shades close to natural, as well as many bright and dense colors for every taste;
- does not cause allergic manifestations and burning sensations;
- there is no tangible smell of ammonia;
- creamy texture prevents the paint from spreading during application;
- all shades correspond as a result of how they are presented in the palette;
- ViPL care kit included;
- paint is produced according to modern eurotechnologies from selected components with preliminary testing;
- a wide range of mixtons and color correctors;
- affordable price tag.
Of the minuses, we can distinguish the fact that on gray sections of hair sometimes a shade is obtained that is darker than expected for a couple of tones.
But on this account there is an official warning from the manufacturer.
Which are there?
In addition to two different lines, with and without ammonia in its composition, Concept allows customers to choose the desired percentage of oxidant and shade of the tinting mask. It is very convenient for professionals working in salons. And information about what oxidants are, is useful for those who dye their hair on their own.
Oxidants in percent:
- 1.5% - for professional hair tinting with a higher intensity than is done with a special mask;
- 3% - for active darkening of a light shade, as well as dyeing hair tone by tone, as the existing color;
- 6% - an oxidant for effective coloring of gray hair or giving the hair a juicy shade;
- 9% - for those who want to glow with ringlets in copper-red tones, to amaze eyes with fiery hair;
- 12% - for bright platinum tones.
If necessary, to neutralize an unfortunate shade, for example, “rust” on the hair, to enhance color saturation - there are correctors and mixtons in the brand’s arsenal.
Neutral - for less pronounced pigment; alkaline - if you need a radical remedy that eliminates gray hair or pigmentation.
Tinted Balm
Its difference from paint is that the color of the strands changes only by a few tones without radical changes. TM Concept balm tones hair delicately without penetrating into the structure and preserving its structure. Coloring is superficial, the pigment is retained on the hair due to their scales. The tonic is washed out a month later, restoring the hair to its former shade.
By its composition, the balm of this brand differs from others in the content of useful components: healing herbs, important minerals and several vitamins.
A large tinting palette allows you to choose the right color or achieve it by mixing several shades among themselves.
Hue shampoo
Created by German technicians purely for light streaked hair. Removes yellowness on colored strands. The composition does not have a strong effect on them, so there is no radical color change. After its application, the yellow pigment on the curls is replaced by an ash tint.
The product with a soft composition takes care of the hair, strengthening and nourishing it, improving the structure. The product is recommended for use on hair damaged by a permed perm and frequent dyeing.
Thanks to the constituent components of the shampoo, the porous hair will be obedient, dense and shiny. At the same time, Concept will soothe excessively irritated scalp by eliminating peeling and itching, saturating the cells with missing moisture.
And although the tinted product is dark purple, you should not worry about the marks from it. There will be no stains on the skin. Curls will acquire a pinkish or ashy shade.
How the tone will be obtained depends on the exposure time of the coloring composition on the hair. The larger this period, the deeper the color depth. To obtain a light ash tint, it will take quite a bit of time to stain.
If the product was aged on the hair for a short time, and the color turned out to be darker than expected, then it is worth mixing the tinting agent with any shampoo, and already in this version apply to curls.
Soft touch
Cream-free dye without ammonia for a delicate hair dyeing procedure at a professional level. It does not contain salts of heavy metals, but it pleases arginine, flax oil and vitamin C in the composition. These natural substances have a beneficial effect on curls and prevent the destruction of their natural structure.
Soft Touch from TM Concept is an absolutely safe ammonia-free line of hair dyes. It is represented by a palette of 40 different shades.
Strands after painting show a bright, stable color, shine, and silkiness.
Profy touch
Profy Touch is a salon paint designed for hairdressers. It is recommended to use it in certain conditions. The price of the procedure remains affordable.
The most popular in the professional line is a beige series of natural shades. Profy Touch Concept makes strands brighter in several tones.
Before using Profy Touch dyes, it is necessary to do a test to determine the sensitivity of the skin to the components of the paint. Allergic manifestations are likely.
This paint is not intended for coloring eyelashes and eyebrows.
Palette of colors and shades
The variety of tones presented by this brand is truly amazing. Based on the desired depth of tone, a choice of more than 80 shades is possible. In the Profy line alone, there are more than 50 different shades. In ammonia-free Soft, there are also a lot of them, over 40.
The layout of shades from the cold range - to warm and deep. It is not difficult for a professional to embody any color shade on his hair.
Profy Touch Paint Series:
- pure or intensely natural for masking gray hair;
- gold and golden brown to give "blonde";
- ash tones;
- all shades of copper color;
- creative with a purple undertone;
- pearl from light to darker;
- shades of chestnut (coffee, chocolate).
Due to the ammonia in the composition, the Concept Profy Touch allows achieving a wide color palette. He is 100% victorious over any type of gray hair. Successfully eliminates the corrosive yellowish and reddish shades obtained after staining with dyes of other brands.
Soft Touch shows a palette a little more modest. But it is also intended for professionals in salons, and for lovers of home care.
In the absence of ammonia, high-quality masking of gray hair of a small area is guaranteed. Gentle effect on the hair cuticles due to the natural substances in the composition.
When choosing a paint, you need to consider the numbers on the package.
To make it easier to determine the desired shade, it is worth examining the numbering system in the layout of the Concept palette:
- the first number before the point indicates the depth of tone;
- the figure immediately after the point determines the direction of the color or its main nuance;
- the second digit after the point is the task to indicate an additional shade.
For example, 0 means a natural tone, 3 means a golden undertone, and the number 6 is a purple hue. To make it easier to pick up the paint, there are tables on the Internet that reveal the meaning of the numbers from the package.
On sale there are also mixtones from the Concept brand. They are necessary to make the color shade warmer or colder. And also with their help, you can give the natural tone a modern shade, having received its own unique color.
It will be easier to determine mixing proportions and formulas through a table on the Internet.
How to use?
Before proceeding with the staining procedure with a product from the Profy Touch line, the manufacturer recommends testing for skin sensitivity. This is due to the presence of ammonia in the composition. Carrying out a standard test consists of applying the composition with a cotton swab to the behind-the-ear area 48 hours before staining.
If during this period no unpleasant manifestations on the skin appear, the dye can be confidently used on the hair.But in case of contact with eyes, rinse immediately with plenty of water. To put any paint is put only in gloves.
Consider the process of preparing for staining.
It is necessary to dilute the components of the paint to uniformity, using non-metal utensils, a plastic spatula or a simple brush as a container. Protect hands with gloves, clothing with a protective cape.
It is recommended to use a ready-made detailed calculation according to the table, which determines the proportions that need to be used.
To obtain the desired effect, the oxidant is chosen according to the instructions, observing a ratio of 1: 1 or 2: 1. The proportions depend on the desired shade of the hair.
It is required to determine in what percentage concentration the oxidant is suitable for coloring: from 1-4 tones. With an average length and not too plentiful density of hair, one tube is enough. During the painting of curls with a uniform color tint, the mixture must be applied immediately along the entire length, leaving it on the hair for 30 to 40 minutes.
When staining gray hair, they begin with the roots, distributing for 10 minutes and leaving the mixture on them. After it is distributed over the entire length and then aged for up to 25-35 minutes.
After staining, the coloring composition should be thoroughly washed off the hair. Ideally, it is better to use a balm that maintains the brightness of the hair. After the paint is washed off, it is applied to wet hair with massaging movements. The exposure time is 2 minutes. Then the hair is washed well and dried again.
If hair is washed after dyeing traditionally, it is better to use neutral PH shampoo to wash off the paint. This is necessary to stop the action of the dye. But conditioners and masks immediately after staining are not so necessary. As part of Concept products, there are enough of their caring substances.
In the future, it is advisable to purchase a special shampoo and balm TM Concept, designed for colored hair. These funds will help maintain the brightness of the resulting color, preserve the radiance for a long time.
Masters do not recommend using home masks with an oil base on dyed hair, as they quickly wash out the color.
Reviews
The majority of customers have positive impressions about Concept paint. Moreover, fans have both the palette of the dye line without ammonia and the Profy paint with a more stable formula.
Concept pleases at a fairly affordable price with professional qualities. This means that any woman can afford a luxurious color on healthy shiny hair. The result after using the means of this brand exceeds all expectations and only pleases, without leaving disappointment.
These are exactly the products that I want to dwell on after the first test in action. Paints conquer the choice among a rich palette. The oils in the composition guarantee restoration and softness to the hair after dyeing.
Salon masters praise the Concept for allowing the creation of all kinds of shades. The presence of mixtons and proofreaders is highly appreciated by professionals. Any client can get with this paint exactly the color that she dreamed about. Moreover, to achieve the result easily and without professional help. Mixing tones and oxidant in the right proportions and percent is easy with tables. The main thing is not to neglect the manufacturer's recommendations according to the printed instructions.
Now every woman who wants to look well-groomed and modern can afford herself a high-quality coloring with a professional tool. And to maintain color on the hair, young ladies increasingly use tinting balms from Concept. Since it is always fast and efficient. You can become a little brighter and more spectacular in just half an hour, including washing your hair and blow-drying with a hairdryer. Allowing yourself to be bright and shine with Concept is simple and easy!
The hair dye master class from the Concept team can be seen in the next video.