Corporate gifts for customers and business partners

Commercial activities cannot be reduced simply to drafting documents, dry negotiations and organizational processes. After all, many living people participate in it, directly or indirectly. And they will be happy if they receive pleasant and appropriate gifts.

A solid business structure is simply obliged to have its own corporate souvenirs. You can’t take them purely utilitarian, just like some items with a logo that are enough to order, hand over to the same customers, and on this consider your duty to be completed. It is also a very important channel of communication with people. Therefore, an unconditional requirement is originality, lack of a template. Yes, it is difficult - but the more valuable the result will be.

Various types of cash bonuses have gained great popularity. Certificates for receiving goods and services for free or at a significant discount will simultaneously please those who are gifted and will tie them closer to the company. The presentation will be more eloquent than most promoters and other employees. In order not to be mistaken in determining the optimal type of gifts, it is necessary to clearly divide the audience into three groups:

• buying something occasionally;
• stable customers;
• consumers who purchase a large volume of goods (services) regularly or who intend to soon significantly expand the volume of orders.

The first group is given mainly purely holiday souvenirs - mugs, calendars. Presentation of such presents on New Year's holidays works especially well.Stable consumers often give flash drives and other gifts that will be useful for a long time. The hardest part, of course, is with the elite category of clientele. She needs to hand over only what is guaranteed to be remembered.

Important: choosing successful ideas from overtly failed ones is not easy. You will need to thoroughly know the psychology, habits, nuances of activity and hobbies of those gifted in order to receive positive emotions in response. The main thing is the correspondence of the presentation and the status of the gifted people. The next rule is the "content" of the gift (it should carry some meaning).

For information: from surveys done abroad, it follows - 4 out of 5 received gifts keep them long thanks to their usefulness. One could talk for a long time about the nuances of choosing the optimal surprise. But in principle, three main points are enough. Given them, most adults with a certain life experience will definitely solve the problem. Let their gifts not be “exceptional”, but they will fulfill their main tasks in any case.

But there remains one more point that is often underestimated. Sometimes the gift itself is not so much important as the attention paid. Therefore, congratulations via the Internet and by phone, sending out surprises by courier services cannot be considered as a serious option. A solid company, intending to act long and successfully, should show great “humanity”.

When selecting, one must take into account how many people will receive congratulations. If there are more than 500 people and more, it is recommended to use:

• wall calendars;
• desktop format calendars;
• pocket calendars;
• postcards;
• decorative photos;
• original drawings and graphics.

Since gifts of this plan are used everywhere, you have to rely on the original presentation. To spare money for the development of the finished product and its design should not be. There should be a place on the calendars where the gifted will be able to put the desired marks.

Recommendation: of all postcards, those where congratulation should be entered on your own are best suited. The most promising and most important clients now will definitely appreciate such attention.

When there are 100 or fewer customers, it is advisable to abandon any ideas of bulk gifts. In this case, choose the most individual things that emphasize care and attention. Preference should be given to presentations in the original form expressing the idea of ​​the brand. Along with the trademark, specific mottos and incentive labels are always used.

It is extremely important in any case: all gifts must be of high quality, otherwise, instead of attracting customers, it is easy to get the opposite effect. Another caveat is that brand names and slogans do not have to be intrusive. This will be perceived as an intrusive and shameless invasion of personal space.

It is worth knowing that some presents are obviously not suitable, regardless of quality and exclusivity:

• things of a purely personal purpose;
• anything that has a sexual or abusive connotation;
• money (including on bank cards or deposits);
• sharp, cutting and dangerous objects.

Giving a mirror may be a bad idea. Yes, in fact there is nothing mystical in it - but a corporate gift cannot pursue a compulsory educational goal.Do not give medical equipment, medicines, other things that are associated with ailments and physical disabilities. A bad gift will definitely be hygiene products. It is strictly unacceptable to give something that customers obviously will not be able to use.

Corporate gifts can be addressed not only to customers. Regular business partners with their help establish, strengthen and maintain personal relationships. You can find many lists of the best business gifts - it is quite appropriate to use them, at least as a starting point. Original trainings, seminars and unobtrusive professional development courses are more of an idea for employees.

It is strictly unacceptable to give partners everything that may have a political, religious or philosophical implication. There is no place in this segment of gifts and any items that are comic or humorous. Such gifts can be safely used in one case: when you need to quarrel and insult.

For a sum of 500 to 2,000 rubles, it is quite possible to purchase sets in a creative manner for one purpose or another. Boxes and other packaging are sometimes covered with company logos. But, as with clients, these logos should not attract too much attention. New Year's gifts for partners are not necessarily edible - but even with such a restriction, they are quite diverse. In order not to be mistaken, sometimes they turn to companies specializing in the selection of thematic presentations.

The subject may be very different, but it is best if it takes into account the scope of activities and / or hobbies of gifted people. So, for men who are fond of tourism, quality gear and equipment are suitable. Another option: something based on the scope of human activity, only emphasized vintage, old-fashioned look. An additional plus will be when a thing also looks clearly expensive, respectable.

A very pleasant surprise for most people - charging device. Mobile gadgets and laptops are easy to see, they are usually shown in negotiations. Therefore, the selection of the ideal charger is quite simple. One gift combines the features of care and attention.

The original way to congratulate - print on canvas with individual wishes or with quotes from celebrities, from books, movies and so on. The main thing is that there should be some clear connection with the sphere of human activity. Important: when choosing a gift for partners, it is necessary to take into account the age, national and religious specifics. So, in cooperation with the Japanese, you can never give sets of 4 items or 4 presentations. As a corporate gift, they definitely will not work:

• clothes, shoes, hats;
• cosmetics and perfumes;
• alcohol and tobacco;
• anything with an allusion to the poor qualities of people, to flaws in character and behavior, appearance;
• habits (even good or harmless) should also not be hinted at;
• what is guaranteed to be of no use to a person is unacceptable to give.

You can’t think that choosing a corporate gift for an employee of an organization is easy and simple. Thinking about his choice is required very thoroughly. A properly selected present helps to strengthen business contacts and human relationships in the company. The most important thing in this case is the development of an original idea.

A good plan can be formulated only if you know what impression should be made. Striving for gifts that are too expensive is unreasonable. The main criteria for a quality presentation will be the unusual idea and its relevance to the occasion.

Important: it is worth preparing for the selection and delivery of gifts in advance. Practice shows that when choosing at the last moment they spend a lot of extra money, and still achieve a negligible effect.

Employees will be happy if they receive a thing that is both useful and atypical. The recipient should not have difficulty using the gift. Help in choosing a special scheme drawn on paper. It marks the place of each proposed gift on the scales of practicality and originality.

To congratulate beginners, use what is useful in office work:

• stationery kits;
• organizers;
• original notebooks and diaries;
• registered cups.

Usually they are used to reward experienced people for effective work and successful solution of assigned tasks. cash amounts. But even they can be submitted in an original way. When a gift is planned for a certain event, the most original ideas are used. Both photo frames and other items that add coziness will do. To make the surprise more colorful, sometimes use boxes of plywood (like those used for parcels) or environmental packages.

A small surprise can be a miniature terrarium where the flower is placed. The shape of the vessel can be diverse, but in any case, the optimal microclimate must be maintained inside. It is quite appropriate for office employees to give something that will help to lead a healthy lifestyle. We are talking about such presentations as:

• natural products;
• certificates for relaxing massage courses;
• devices for self-massage;
• sports equipment.

Speaking about natural motives, one cannot ignore office equipment. Many electronic devices are made in wooden cases; Often there are appropriate coasters. All this can be supplemented with a characteristic ecological cube.

But unlike partners and clients, employees can also give surprises with a humorous subtext. All kinds of medals and cups, chairs with inscriptions, figures, funny photographs in a frame or on objects in the office will delight people.

With their help, you can discharge the situation emotionally, to cope even with the most intense work situation. It is even appropriate to use door signs decorated with cheerful inscriptions. But you can not be limited to just a humorous effect. Many corporate gifts for staff are oriented towards maintaining high performance. For this purpose, they are awarded

• folders for documentation;
• magnetic and slate boards for planning;
• literature for professional development and growth of the general level of culture;
• stationery.

Some gifts for employees are aimed at team building and team spirit development. Corporate game in group sports is almost perfect. But when choosing such classes, you need to find out whether it will be interesting for everyone to devote time to them.

When the New Year arrives (or a large, long-implemented project is completed), you must use gifts to reward for success and at the same time to stimulate new achievements. Then apply gift certificates of shops, cinemas, theaters, subscriptions to gyms and spa salons. It is very good if the gift will include products or services of the company itself. So it turns out more profitable for both parties. And one more nuance - It is useful to introduce yourself as individual employees in order to understand what people are missing, what they will be happy about.

Even the most expensive and exclusive mass-produced gifts may seem somewhat patterned in appearance. Do not think that people will not figure it out - they are much more insightful in this regard than it might seem. Because, indeed, elite presentations (for especially important employees or for partners) are those made by hand. The most ordinary mug can be nicer if it is packed in a knitted cover. The same accessory will make the electronic equipment more interesting.

Almost universal choice can be sweet gifts; they are often marked with logos or brief greetings. Not necessarily limited to chocolate - gingerbread will be no worse. A good idea is rightly considered grocery sets. They are stacked in ordinary cardboard boxes, and in drawers made of wood or plywood.

And also can be used:

• small car models;
• embroidery;
• ceramics;
• pictures;
• drawings and art photographs (especially in unusual styles and genres).

Talking about unusual corporate gifts is considered not quite right, because they are unusual for everyone to decide for themselves what they should be. Nevertheless, it is useful to take into account recommendations for the selection of creative, interesting presentations. Even if they are not ready in their original form, then at least they can become a starting point for reflection. Look very expressively picture words made from author’s photographs.

All people wear shoes - and therefore cleaning it is relevant for every person. Therefore, without a doubt, you can give emphasized old-fashioned-looking cleaning kits. A fountain pen or other clerical device may also look unusual. These gifts are singled out in a special group because they imitate completely different things. Men will need beard and mustache kits.

Clock usually associated with home gifts. But you can try them in the corporate segment. It is important to consider that they look, really, original and impressive. Another nuance is that the gift does not look like a hint of a lack of punctuality. If the present can be perceived in this way, it is better to give e-book.

Only very rare people will be unhappy if they are presented their own portraits. Additional "glasses" have those images that are made in non-standard equipment.

If you need to choose an original gift for a person (a client or a partner - it doesn’t matter), then priority should be paid to the main occupation of people. So, regulars of social networks and video bloggers, game lovers can safely give:

• luminous headphones;
• cooling stands for laptop;
• USB fans
• original keyboards, monitors and speakers.

To maintain a good relationship with people, it would be nice to choose a box filled with selected rare fruits. Family partners and colleagues are pleased to receive tea and coffee sets. And you can give a pen with a built-in flash drive.

About what symbolic gifts can be presented to a partner, see below.