Traffic manager: who is this and what does it do?

With the development of the World Wide Web, more and more trading platforms are moving to the Network. In connection with this phenomenon, organizations needed a specialist who would coordinate an advertising campaign to attract and reach as many users as possible. This specialty is called “traffic manager”. In this article we will tell you who it is, how to study in this specialty and what requirements are presented to it.

Traffic manager is a fairly young profession. Previously, she was called a “project coordination specialist.” Now on the Internet a huge number of sites that advertise and sell various goods. Many online directories have a similar theme, for example, promote a specific brand of washing powder or iron doors and the like. The main task of the traffic manager is to help a simple user to understand this variety of products offered and choose exactly the resource that he needs. That is, the main goal of the traffic manager is to attract as many visitors as possible to the website he leads, and do everything possible to make them real customers in the future.

Almost all businessmen understand that in order to survive in the market and increase sales, it is necessary to make great efforts to promote their content on the Internet. That is, it is important not only to create a site and fill it, but also the stable operation and attendance of this resource is of great importance. The traffic manager is precisely responsible for attracting new users and further developing the site.

To become a sought-after professional, of course, you must undergo training.Specifically, no educational institutions are training personnel in this specialty. But the basic skills that will be needed in further work can be obtained in various universities of the country, having completed training in such profiles:

• publishing;
• advertising;
• management.

To enter the faculty of publishing and advertising business, you will need to pass exams:

• Russian language;
• social science;
• history or foreign language.

When choosing a manager’s specialty:

• Russian language;
• mathematics;
• foreign language;
• social science.

In order to work well and successfully, you have to study on your own, take online courses, attend seminars. At the moment, there are courses from various training centers, which can be completed within approximately 2 months.

The traffic manager has many responsibilities, but the most important of them is always to know and control everything. It also matters the speed of response to problematic aspects in promoting advertising or absenteeism in the period of the next advertising product. The task of the manager to quickly find out the cause and eliminate problematic issues.

The daily functional responsibilities of the manager, for which he is responsible or supervises them, are as follows:

• coordinate the work of contractors (site developers, illustrators, copywriters and other employees) and your company, make sure that the information between these links circulates continuously and in an undistorted form;
• properly distribute working hours in your office, identify priority areas, and also, depending on the urgency of the task, plan and distribute the work;
• if necessary Schedule and hold company meetings with job performers, remember all scheduled activities;
• personally represent customer product demos and make sure that they get on the network in accordance with the plan for public promotion;
• keep office records in the area of ​​their responsibility.

It often happens that at the same time the office conducts several advertising campaigns. For each of them, the manager must prepare a calendar of work and, if necessary, correct it. His responsibilities include liaising between partner organizations, submit mock-ups of advertising products on time, and verify their compliance with the project. If it suddenly happened that the advertisement did not appear on the Web or on the pages of print media, notify your management.

As seen, The list of responsibilities of the traffic manager is quite extensive. But if he copes with them, then this can reduce the advertising budget and make advertising more fruitful. Ultimately, the effective performance of functions by a specialist allows you to increase the number of site visitors and increase sales. Therefore, good traffic managers are so in demand.

To become a successful professional in this area of ​​business, you must constantly study and follow the new trends in advertising. But besides this, employers make a number of requirements for specialists in this area:

• analytic mind - be able to constantly analyze the directions of advertising flows in order to know and understand how Internet traffic is moving and what is bringing money at the moment;
• understand people, on which advertising is aimed, be able to correctly answer people's requests and effectively meet their aspirations through an advertising product;
• be able to calculate risks and take responsibility, because no one can say which advertisement will be the most productive;
• have skills to bypass advertising bans some products; know the rules for advertising;
• have the ability to skillfully and creatively compose advertising texts;
• also desirable to have Higher education in marketing and work experience.

This is the profile of the traffic manager, which is better than that - it is perfect. But since this specialty has appeared recently, it is quite difficult to find a specialist who meets all the above requirements and is looking for work.

This profession should be chosen by people who want and can work remotely, having steel nerves, a cold head and leadership qualities of character. More than 60% of companies try to hire employees for remote work. These are mainly small companies that do not want to pay for premises, equipment, office equipment, office supplies, etc. Work in this specialty does not require employees to constantly stay in the office. The main thing is to always be in touch with your employer. A quick response to a customer’s call characterizes the freelance specialist as well as possible.

This profession also attracts people who want to make decent money. After all, there are no restrictions on salaries. It all depends on how high quality and how long the order will be completed. Of course, payment depends on work experience and on the region where the order is received. The minimum salary for a novice specialist is from 15,000 rubles per resource. And then everything is in your hands! Experience and skills will accumulate - income will increase. A good professional already receives from 30,000 rubles per site.

There are excellent career prospects in this area. Having gained experience, you can declare yourself and move from a small agency to a larger one. There is an opportunity to take the place of an advertising director or become a leading project manager. After working for various companies, having studied the market, having gained a hand in the development and promotion of sites, having acquired the necessary connections, it is possible to organize your own business.

To summarize, we can say that this profession has a great future, as the main business goes online or combines both directions (online and offline).