SMM Specialist Resume Tips

The profession of an SMM manager appeared in the 21st century. Due to the fact that she is so young, it is not clear to everyone what tasks this specialist performs and what can be required of him. The main task of an SMM manager is to promote a product or service on the Internet. But this does not mean just filling the sites with various content and control over the settings in the advertisement. You need to understand that An SMM specialist must be a strategist capable of developing a plan for the comprehensive promotion of goods or services. It is important to consider both the employer, forming the requirements for the vacancy, and the employee when preparing a resume.

It should be noted that the number of professionals in SMM is growing, as the demand for services is growing. Most advanced employers understand that a truly qualified professional cannot be cheap. therefore An SMM specialist should consider writing his resume in such a way as to sell his services as expensive as possible.. And for this it should contain reliable and comprehensive information about skills and abilities, as well as be attractive to potential employers.

To create a resume for a specialist in SMM (it does not matter, experienced or beginner), you need everything the same as for all other resumes: personal information, relevant experience, education, as well as a list of key skills and personal qualities.

It is better if your resume is adapted for a specific vacancy. Indicate the experience that you have, even the one that relates to the period before digital. If you have worked in the field of education, then perhaps this will help you promote the services of a children's center or dance club. Any work experience you have is a strong point that you need to be able to apply and take advantage of.

If you have experience, you need not only a resume, but also a portfolio. Portfolio recommendations are as follows.

• Indicate brand to whom you provided services.
• Indicate period cooperation.
• Be sure to honestly and in detail describe what did you do for the brand. Do not try to ascribe to yourself extra skills, it will come to light sooner or later, and you will find yourself in an unpleasant situation. It is better to attach links to those posts / competitions / marathons that were created by you: you wrote texts, comments, processed information, came up with a concept, etc.

Many beginning specialists in SMM fill a portfolio with work that they did not order (the so-called fake portfolio). There is nothing wrong with this - on the contrary, looking at the quality of these works, the potential employer will appreciate the skill of the employee. A fake portfolio means that it presents the work that a person did not order brands, but on his own initiative.

For example, an SMM strategy for Tele2 or Tinkoff Bank. Despite the fact that the work was not commissioned by the brand and it is impossible to evaluate how effectively it worked, you can look at the content and quality of the presented. So the employer gets an idea of ​​the direction in which the applicant works, and it either suits him, and then the person gets the job, or not.

If you have no experience, please indicate in the resume. In additional information, you can give a link to a personal blog (if you write texts there, provide services) so that the potential employer gets an idea of ​​how and in what way you work.

In the “education” section, list all the courses you have completed, as well as webinars, marathons, and everything that may be relevant to SMM. Of course, it is much better if every course you take is supported by a document.

In the "Skills" section, you need to list everything that you can do in SMM:

• creation and maintenance of pages on social networks, filling them with content;
• development of a strategy for promoting goods and services, the creation of media and content plans;
• promotion of goods or services on social networks;
• development of creative special projects and contests, marathons, webinars;
• preparation of reports on account and promotion;
• analysis of the activity of competitors in social networks;
• selection of other employees for the same purposes and control over their work;
• monitoring and analysis of the information field, tracking industry news, trends and trends;
• work on feedback with subscribers, consumers of the service or buyers of goods, involving them in a dialogue, supporting activity on the social network: likes, comments, etc.

The first mistake of beginners in any industry is the desire to give weight to your resume and, as a result, adding facts that are not true to it. We must not forget that everything secret becomes apparent faster than we would like, and false information in the resume is no exception.

Better not to lie. Yes, perhaps this will become an obstacle to getting a well-paid job in the absence of experience, but this rule applies to representatives of any profession. To fill out a portfolio, it is better to take inexpensive orders on freelance exchanges and execute them efficiently, and then go to larger customers, having in stock a full portfolio. None of the sections should go into unnecessary details: everything should be clear, concrete, readable and to the point.

Another mistake is the use of cliched phrases and expressions such as “learning ability”, “customer focus”, “sociability” and others, moving from one resume to another. SMM involves a creative streak, and if the applicant, even in the resume, cannot get rid of the cliche, then he will approach the work just as standardly.

Consider an example of composing a resume for an SMM manager.

Personal information: In addition to the standard name, year and place of birth, you must specify the pages on social networks (it is better if it is VK, Instagram, Facebook at least). Links must be formatted correctly. Be sure to specify the contact phone number (perhaps Viber or WhatsApp are attached to it, which should also be noted) and the email address.

Key skills: A listing of what you personally know about SMM.

Education: courses or training that took place in the appropriate direction. Other education indicates only higher or secondary special. Knowledge of foreign languages ​​can be your plus, but provide only truthful information.

Experience: specify only the one related to SMM.

Personal qualities: also only those that will help you in your professional activities. Avoid the standard "broad-minded" or "read a lot."

Desired salary: Be sure to indicate what kind of pay you expect. Do not lower the bar, but be adequate in determining the number.