Color psychology

Symbolism and language of color

Symbolism and language of color
Content
  1. What?
  2. The meaning of colors in different countries
  3. The use of symbolism
  4. How to combine shades?

Over time, mankind has learned to use various non-verbal movements and signs, so that without words it can reveal to others its intentions and feelings. For example, everyone knows perfectly well that there is a sign language, views. But the most interesting is the language of color. Using various shades, people can now communicate with each other and express their thoughts.

What?

Goethe was one of the first to say that the language of color is able to have a certain impact on the human psyche. He divided the various shades into positive, negative and neutral. Later, German Goltz found out that the main colors for our daily perception are red, green and blue. With various mixes of these colors, various shades are obtained.

They can also be used to understand without words what is at stake.

The history of the language of color is rather confused, but one thing is clear - through observation and trial, people have learned to use colors to express in the colors of their inner world.

The death of a loved one is a terrible incident in a person’s life. And how to show your grief so that everyone immediately understands this? Wear black or white clothes. In some nations, white is associated with the color of the shroud., which wrapped the dead. He is a conductor to the other world. For others, white is happiness, and black is associated with hell and the grave.

People chose these very tones to express feelings of grief, since black and white do not express anything - these are the colors of emptiness.

White color is the basis for something depicted on it, and the color of the night can drown all shades.

Each color can tell others about a lot. For example, tell a secret or, conversely, create it.

  • Black and white indicate that a person is suffering. Wearing clothes of similar shades, he fenced off from the outside world and is alone with his thoughts. No one thinks of telling a funny story to someone who is dressed in mourning from head to toe. However, the black color may still indicate that the person who prefers him is a sophisticated and rather refined kind. But snow-white shades are chosen by people gifted, sensual, gentle and pure.
  • The red color is considered a symbol of love and life itself.since red blood flows in a person. True, he is also considered a symbol of revenge and anger. Perhaps this is because the result of these feelings can be the shedding of human blood.
  • Yellow also has a dual base. For example, it refers to the colors of the sun, joy, and wealth. At the same time, yellow shades can mean hatred, disease, disgust. And also this color symbolizes separation.
  • Green means peace and quiet. It can be attributed to shades that cause appetite and good mood. Almost the same information carries a light green tint. And dark green speaks of fertility and hope for the future. The color of grass and spring leaves always causes only positive emotions.
  • Celestials are associated with blue. It is designated as the favorite tone of the Virgin. Very often they are decorated with temples.
  • The color of infinity is blue. Blue is also a symbol of fidelity, calm.
  • Violet is connected with the Higher powersas well as with the luxury and dignity of man. It is used in various magical rites that contribute to the attraction of wealth.
  • A pretty majestic color is purple. He is preferred by high-ranking and wealthy people.
  • Orange attracts a festive mood, joy, warmth of summer days.
  • A pink shade is preferred by girls with a very vulnerable psyche. The color of roses symbolizes elegance and sophistication.

Our contemporaries not only continued the traditions of their ancestors, but also improved them. They learned how to use the color language in the advertising business. This happened not without the participation of a science such as psychology. With the help of special tricks marketers apply different shades in order to:

  • the buyer could understand the essence of the product or service;
  • to attract the attention of the consumer of a product;
  • the layman remembered the colorful advertisement well;
  • highlight the necessary information;
  • evoke positive emotions;
  • emphasize certain properties of the proposed product or service.

The meaning of colors in different countries

Many peoples have developed a completely contradictory attitude to color schemes. Such diverse views arose as a result of religious movements.

Christians the color of the night speaks of mourning. Muslims everything happens the other way around. White color is associated with the burial of a deceased. White color also means death and misery in the cultures of China, India, Japan.

In Russia, whitish scales have a double meaning. On the one hand, snow-white shades mean something bright, clean. White doves are released at weddings in the sky so that the life of the bride and groom will be successful. At the same time, the white dove among the Slavs is a symbol of someone's imminent and sudden death.

For all peoples, the white color indicates the surrender of one of the warring parties. There is even such an expression "hang out a white flag." And there is an explanation for this. When a snow-white cloth appears over the enemy’s camp, his opponents understand that hostilities must be stopped.

The white surface is clean and ready for new paints. And in a relationship, this means a reboot.

As you can see, humanity has long been quite actively using the language of color.

Each shade can provide much more information than eloquent words.Color schemes operate on a subconscious level. And this is many times more effective.

Peoples of the Far East associate red shades with life, love, the birth of children. Chinese girls put on a wedding red or raspberry (raspberry color bears the same meaning as red) dresses as a symbol of health and stamina. In India red is the color of purity and decency. Australian Aborigines consider that red color symbolizes the house and the earth.

However for other people the colors of blood mean something dishonorable and nasty. That is what Europeans think. In South Africa and Egypt, this shade indicates mourning and sorrow.

Same red color in Japan it has a different symbolic meaning - it is the color of danger and terror in the same way as in the USA and in China. The scarlet color for the Japanese means an angry state. In France it is preferred to wear aristocrats.

Another shade of red is cherry. His used in such oriental practices as, for example, Feng Shui. The study of this science is unthinkable without sakura (Japanese cherry). The result of sakura blossom is the fruit. And they just have a red or cherry color.

Blue colour very close to red. When mixed, different shades are obtained, including lilac. In the West, he is ranked as a symbol of unity, freedom and progress. Europeans consider the color blue divine.

Take for example yellow and gold colors. Everyone who looks at them understands that they mean sun and summer. IN THE USA this is how cars used in taxis are painted, because there these shades indicate swiftness and speed. In China these tones are used to denote household items of the imperial family. In many magical practices, gold or yellow is considered a symbol of wealth and prosperity.

To get Orange colorneed to mix yellow and red. Maybe that's why symbolically it means harvesting and success achieved in European countries. In Ireland it is associated with Protestantism, and in India orange is considered a sacred color.

Purple in Greek and Roman Antiquity It was considered the most magnificent shade. In the Iliad, all the noble people always wore a purple belt. The Roman poet Virgil preferred to use purple with great pleasure, unlike Homer. Only emperors could afford clothing of this color. They wrote in purple ink and surrounded themselves with things of that color.

Fuchsia helps to gain independence. Coral color should not be confused with pink or red. This is a special shade that symbolizes something completely new and unusual. It is associated with the rebirth of a person who seeks to improve his life.

Silver color - a symbol of coldness and arrogance. He can free from stiffness and prudence. The one who wears it is a dreamer. This is a shade of free and courageous people.

Lavender - This is one of the shades that are close to purple. It is customary to associate with the other world and magic.

Gray shades preferred by those who love freedom. However, psychologists argue that those who are on the verge of collapse do not refuse gray. And here it all depends on the specific case.

Emerald color famous for its transparency and special ebb. In this, it differs from the green color, which is associated in all people with summer, good mood and hopes for the future.

Each color has a certain effect on a person. Peach pastel able to calm and give confidence. Therefore, it is chosen by those who need protection.

Redhead - This is a flashy shade. It is associated with cunning and deceit. In Russian folk tales, the fox that personified cheating and trick, called "ginger." And it became clear to everyone about what or who was in question. Therefore, the color speaks for itself.

The use of symbolism

If different colors can convey the mood or thoughts that a person wants to convey to the whole world, then they can be used to express their feelings. In this case, you will not need to say anything and explain. Initiated people will understand and appreciate your knowledge.

We will not repeat the meanings of such colors as black and white. Everyone knows about their purpose without exception. But the discussion of other color shades is worth stopping and consider this issue in more detail.

If you want to tell everyone around you that you are very passionate in nature, then you should often use red and its many shades in your wardrobe.

It all depends on your character and temperament. No one can resist the charm of a woman in a red evening dress. And the man who appeared in public in a cherry suit, will cause genuine interest in all without exception. This will happen because the human brain will unconsciously react to such a frank color.

Violet or Lilac Shades cause no less excitement. These shades are considered magical. We are all connected with the cosmos and everything related to it causes a certain reaction in a person at an unconscious level.

Yellow colorundoubtedly attract the eyes of onlookers. People are used to looking at the sun and basking in its rays. What is associated with the color of solar energy, initially causes a person to have positive emotions. From here there will be such attention to your person.

Pink color should be worn by girls who want to find a patron and protection. With these clothes they will give impetus to any gentleman, so that he begins to take action to win their hearts.

Gold Tinted Clothing will show your desire for wealth. You like luxury and you are a rather non-poor person. Just do not overdo it in this regard. Excessive golden hues and gilding can say more about your bad taste, than that you are a high-flying bird.

Silver shadesOf course, they will be calmer than gold. But they also need to be careful. Silver color is able to reflect all the bad emotions. If there are a lot of reflective surfaces in the house, any negative energy will be able to fly around the house from one object to another until it finds the one who lets it in. This is not the case with silver-colored clothing that will protect you from any evil eye.

Green shades can be used by absolutely everyone and everywhere. Their eyes do not get tired, and the mood rises.

An interior with greenery will contribute to well-being in the family, and a dress worn on the occasion of the celebration will guarantee a positive mood for those around you.

Blue paint in clothes will be appropriate when you go on a children's holiday. They soothe and tune in a positive way. In this outfit, you can feel comfortable in a company where you need to show your restraint and education.

Blue is much more aggressive than blue. A suit or dress of such a tone is impossible not to notice in the crowd. This means that you will become the highlight of the program and the center of global attention.

Only Do not use a large amount of blue in the interior. His eyes are very tired. You just need to dilute it with light tones, and then the atmosphere in the house will become cozy and harmonious.

How to combine shades?

Designers have long realized that the interior becomes much richer and more interesting if different colors are intertwined in it. The main thing is that they are selected correctly. The same thing happens in clothes. Fashion designers noticed that the combined dress, which combines several colors, always attracts the eye.

    It is important not to make a mistake and not to cause smiles behind your back with your appearance. It is necessary to feel the color palette, or rather, the correct combination of its tones.

    So, consider this issue in more detail.

    • Let's start with classic white. It is appropriate everywhere and always, as it is neutral. But he has very advantageous combinations. In the best way, white is in harmony with red, black and blue.
    • The gray tint is pretty neutral therefore, red, pink, blue, violet and the still unusual fuchsia color will suit him.
    • Nice olive Combines with orange, pale brown and classic brown.
    • Beige "Friends" with the classic brown, blue, emerald and red.
    • Shades of red will be appropriate with yellow, green, blue tones.
    • Turquoise beautiful in combination with cherry red, fuchsia, yellow and brown.
    • Cherry color "Gets along" with sandy, yellow, light orange tones.
    • With yellow and silver color will be combined electrician.
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    Information provided for reference purposes. Do not self-medicate. For health, always consult with a specialist.

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