All About Trade Marketing Profession

Trade marketing is one of the marketing segments. It consists of a set of measures that are designed during the implementation to stimulate sales growth, affecting the entire distribution network. This direction sets new, innovative trends in the competitiveness of companies, and is a tool for promotion and development. Trade marketing sets as its long-term prospect the growth of consumer loyalty to the brand, company and products.

The main task of a trade marketer consists in the implementation of the promotion of company products at points of sale and the formation of a concept for their increase. The effectiveness of ways to achieve such multidimensional goals is a feature of the profession.

Trade marketer proceeds from a key focus in his work - promotion, that is, the maximum possible information about the benefits of its products and the motivation of target consumers to buy. Participating in this process, the specialist initially sets the following goals of his activity:

• the conviction of the buyer or trading partner to purchase goods
• provide high-quality service for partners and consumers;
• to form an image of the represented trademark;
• work for the future and get brand consumer loyalty.

TO undoubted advantages of a trade marketing specialist include the prospect of working in large companies, career advancement, stability and self-realization, attractive wages and the ability to earn sales revenue. It is important to consider the shortcomings - irregular working hours, work that is quite difficult emotionally, a vague list of responsibilities defined by company management.

The manager of this area should be aware of the degree of responsibility for the final result of the activity. In most cases, brand owners and business partners want to get the most out of it and maximize results in a short time. Therefore, only a person with certain personal and psychological characteristics becomes a successful marketing specialist:

• stress resistance;
• discipline;
• developed communication skills;
• exactingness;
• initiative;
• diplomacy, the ability to separate friendships and business relations.

The goals of effective trade marketing are in achieving maximum sales results while minimizing brand costs. Productivity and cost savings are the two pillars on which marketer responsibilities are based. Moreover, in his work he must be guided by the principles of ethics and take into account the psychology of the consumer. The list of functional requirements of a specialist is quite wide.

1. A trade marketer develops a general proposal plan, forms a budget for marketing events, analyzes sales volumes by customers and product categories, audits sales points, creates customer loyalty and motivation programs, introduces elements of active stimulation and non-standard forms of promotion.
2. A specialist in this profession often makes presentations of his projects.
3. He explores the movement of POS materials. When preparing promotional events, interacts with BTL companies.
4. To assess the effectiveness of the work done, the trade marketer is engaged in the audit of points of sale, controls the return on the developed promotional materials. Based on the results of the quarter or year, reports are necessarily generated to management and key customers.
5. For a marketer, it is important to collectively participate in the overall work of a team of merchandisers, analysts, and brand specialists. Therefore, trade marketers are attracted to monitor changes in the price market and control created sales strategies.

Job description of specialists contains the functions of controlling funds allocated for the successful promotion of products, and drawing up estimates. Considering that the primary responsibility of the marketer is to obtain a high-quality development strategy with maximum sales, he uses knowledge in the field of SEO, sociology, economics, psychology, design, widely uses various tools in conjunction with sales techniques.

Many marketing communications and marketing research specialists are trained higher education institutions with specialized departments in the fields of economics and sociology. Also widely represented in the education market courses in this specialization.

The challenge of tutorials is to teach students to effectively solve business problems formulated by company management, to put into practice the tools of marketing, strategic planning, branding and forms of communication. Future trade marketers master the integrated tools of brand management, naming, brand architecture in the learning process, learn to create a visual identity of the brand and products.

In practice, students learn the necessary skills corporate communications and brand reputation management.During the training, future marketers master the rules of teamwork, building a KPI system, learn to create external and internal relations, which in the future leads to the development of a comprehensive promotion strategy.

Highly professional trade marketers with experience working effectively with confirmed and implemented targets are highly appreciated by employers. Marketers will be in demand in manufacturing companies in any field - industry, food products, cosmetic business, children's products.

The trade marketing profession is a group of highly paid professions. The level of salaries varies by region, depends on the functional performed by the specialist and the profitability of the company. So, in the capital and large cities, a professional can count on a salary in the range from 50,000 to 120,000 rubles, regions can offer marketers from 25,000 to 80,000 rubles.