Image stylist-stylist: features of the profession

Not every person is endowed with an innate sense of artistic taste. However, if for most people it is enough to navigate in the style of “casual” and be able to combine basic things with each other, then the rest, due to the characteristics of the profession or other circumstances, must look perfect every day and have a certain image. A stylist-image maker can help them in this.

The word image maker itself consists of 2 parts: “Image”, that is, a purposefully formed image of the personality, and a “maker” formed from the English maker - “producer, creator”. Accordingly, in aggregate we get the creator of a given visual image. As a rule, this happens by selecting clothes and accessories, however, a professional image-creating master is capable of completely change the appearance and manner of human behavior, having resorted to the help of hairdressers, makeup artists, as well as sports trainers and psychologists.

Let's get acquainted with the advantages and disadvantages of this type of activity.

Benefits:

• prestigious fashion profession;
• good specialists are in great demand in certain circles;
• There is an opportunity to meet interesting people;
• good material reward;
• with the help of the knowledge you can create your own unique image.

Disadvantages:

• it will be difficult for a novice image-maker to find a job at first;
• successful activities will also depend on the willingness of the client to change;
• the profession involves a high level of emotional tension due to constant communication with various people and constant information load.

A specialist in creating an image can be personal, that is, work with a specific person, or corporate - in this case, he will be called upon to form the image concept of the whole company. The functional responsibilities of the image maker, regardless of whose image he creates, will be as follows:

• analysis of the current social situation;
• public opinion survey;
• the study of current fashion trends;
• highlighting the advantages and disadvantages of the customer’s personality;
• image building based on the information received;
• the final implementation of the image in detail with the help of specialists of a narrow profile: hairdresser, makeup artist, psychologist, personal trainer, etc.

Perhaps you have already become interested in such an unusual profession and would like to know what requirements are presented to a specialist in image formation. Well, we will not torment you and tell you.

Not everyone can become an image maker due to personal characteristics. Anyone who wants to succeed in this area should have a number of the following qualities.

• Loving to communicate and do it sincerely, with joy. In the process of work, the image maker is faced with a variety of people - and so, he must be able to find an approach for everyone for successful and fruitful cooperation.
• Love and the desire to acquire new knowledge will also be useful to the image master. Fashion does not stand still, trends change, like pictures in a kaleidoscope - it is very important to always be “in the flow” and constantly learn. By the way, this applies not only to knowledge of trends - the image maker should have ideas about the psychology of personality, aesthetics, pedagogy, rhetoric, and sometimes even medicine.
• Equally important is an innate sense of taste, developed fantasy, personal charm and charm. He should not only demonstrate these skills to clients, but also tell them how to cultivate them in himself.
• A specialist in creating an image must know the basics of creating make-up and hairstyles, navigate in the field of cosmetology. This is necessary to create and keep in mind a single image of the client.
• A professional image maker should be ready for teamwork, since very often for the final implementation of his plan he will need to attract specialists of a narrow profile (we mentioned them earlier).
• And finally he must be a good teacher in order not only to change the external image, but also teach the client how to behave, how to form certain habits, how to speak in public, overcome their fears, etc. Only then can this specialist be called a real image maker - the creator of a completely new personality image.

What should an image-building master be trained in? Read below:

• have "in service" tools for the formation or correction of a new male or female image, know all the techniques and stages of its construction;
• own basic makeup skills be able to talk about how with the help of cosmetics you can level these or those lacks of appearance;
• navigate in the fashion industry, current trends; know the history of fashion;
• be a little psychologist, sociologist, marketer and advertising master;
• know and understand perfectly features of the client’s profession;
• possession foreign language will be only a plus.

And where to learn this profession? Unfortunately, there are no narrow-profile educational institutions in our country yet. However, do not despair. If you want to have a higher education, you can get one of the following professions: psychologist, sociologist, marketer, public relations specialist, and then take a specialized training course. They are often organized on the basis of humanitarian universities, schools of style, advertising agencies.

If you are interested in entering the foreign market, then go to one of the "fashion capitals" - Paris, Milan, London, Florence, where you can get a higher profile education with the issuance of an international diploma. What are the career prospects for an image maker? Where to go to work after high school?

• Personal image maker. A great option for starting a career. Your responsibilities will be as follows: you will need to advise clients on their image, analyze the existing wardrobe, study the personal and behavioral characteristics of customers, highlight the strengths and weaknesses of the appearance. After collecting all the necessary information, you will need to provide the client with a plan to change his image - from clothing to behavior. By the way, the work of a personal image maker can be carried out remotely.
• Personal shopping assistant. This specialization involves not only the selection of a new wardrobe, but also shopping with customers for the purchase of necessary things. This work is often associated with traveling abroad.
• Trend-hunter (cool-hunter, trend-watcher). A very promising direction for working in the fashion industry. The duty of trend hunters is to monitor various trends: in architecture, art, music, etc., their fixation, reporting and the sale of information to glossy magazines, fashion designers, brands.
• Fashion stylist. Specialist in the creation of onions for video and photography. They are attracted to work with magazines, catalogs, to shoot music videos, commercials, and movies. The task of the image maker in this case is to determine the main idea and select everything necessary for its implementation (of course, within the framework of authority).
• Coach in style. A professional image-creating master may want to share his knowledge and skills by organizing special courses, workshops, and webinars.
• Fashion browser. As a rule, this specialist collaborates with any glossy publication or TV channel. He interviews fashion designers, famous models and other significant figures of the industry, covers fashion shows, talks about current fashion "chips." In the future, the browser may become the editor of a glossy magazine.
• Visual Merchandising Specialist. Its task is to develop a step-by-step visual plan of the boutique’s equipment: placing equipment and goods on it, window dressing, etc.