Who is a digital marketer and what does she do?

Today, high technology and the Internet are tightly embedded in the life of every person. Thanks to this, more and more professions are going into oblivion, but a huge number of new specialties are appearing. One of them is the position digital marketer, which we’ll talk about today.

Digital marketing - This is the marketing of various goods and services that use digital technology for full interaction with potential consumers at all stages of buying / selling. but not to be confused with simple internet marketing, which works only on the network, this same type of marketing also uses offline channels, for example, digital gadgets. Modern digital marketers must have a wide range of skills.

The scope of such a specialist covers almost all elements of the interaction of a marketing team on the Internet. This person should carefully select sites for work, study statistics and audience, create various strategies for full-fledged work, be able to use all the tools for working in a global network, and, of course, brilliantly possess all the skills of ordinary marketing.

A digital marketer's responsibilities may include a number of tasks.

1. Initially, this is a full-fledged team management, for this a marketer must have competence in all the narrower areas of network work.
2. Audience analytics and compilation of statistics to improve company promotion.Here, the marketer must be able to draw the right conclusions through analysis.
3. Advertising planning, control of targetologists, SMMs and PR specialists. This includes full control over advertising budgets.
4. Control, and sometimes independent maintenance of social networks and company website, their promotion.
5. Generation of new creative ideas for advertising, promotion and company content.

The tasks of such a marketer can be very diverse, it all depends on the direction, size and functions of the company / business in which he works. Here are the basic knowledge and skills that every digital marketer will need.

1. The most important here are the knowledge in the field of standard marketing, for example, the ability to sell. According to research, such skills are best acquired in practice, so work experience in many cases is of no small importance, even if this experience was associated with conventional marketing. Although not always a digital marketer carries out sales himself, however, the specialist himself must know the process and all its subtleties, this will significantly increase the level of the company itself.
2. Equally important is a proper understanding of the dynamics on various marketing channels (Email-distribution, SMM) and an accurate understanding of the need to use this dynamics for a particular company.
3. The ability to reasonably, reasonably analyze, analyze and use statistics. It is very important for any marketer to be able to formulate their thoughts and messages based on “dry” but accurate facts.
4. Listening skills and understanding of your audience.
5. Good knowledge in all areas of online advertising, the ability to perfectly understand the Internet space and plan a budget.
6. Planning and creating content. Sometimes this skill fades into the background, when assigning this task to other employees.

To become a digital marketer, no need to receive special higher educationspend years, money to pay for college and your strength. There are two ways to get this profession.

• Self-education. You can also gain knowledge yourself by finding information on the Internet, for example, in specialized groups on social networks, on sites with the theme of modern professions. But this type is not for everyone. If you are organized, motivated, able to structure large volumes of texts and extract the most important from them, then you can become a digital marketer yourself without difficulty. Studying this specialty from books is not recommended, since any marketing is constantly changing, something new is coming in, and some information is becoming outdated.
• You can also study at special professional courses. Most often, this method is not free, in most cases very expensive, however, with this method the information is completely structured, all the main details and factors are highlighted.

Here, a trained specialist also has two ways of developing events.

• Freelance. In this case, the marketer begins to work with orders from companies and agencies remotely, most often from his own apartment. There are drawbacks: orders will have to be searched each time on their own, and you will also need to be able to properly distribute your work time and be disciplined. But this type of work has its advantages, for example, work experience here is far from always required, and if you try, then immediately after training you can easily get to work. A digital marketer earns money on freelance at first not very much, however, when you already gain experience and a large number of positive reviews from customers, you can count on big money.
• Office work. If you prefer to traditionally work in the office, then you will have to gain experience, because here it is very important, you can do it using the same freelance.