Features profession targetologist

Recently, the Internet profession is rapidly gaining popularity. There are many specialists in various fields. In the article we will take a closer look at the profession of targetologist. Some people confuse this post with other specialties that can be found on the Internet.

Most of the earnings on the Internet are concentrated around advertising. In simple terms, its launch, promotion and configuration and engaged in targeting. Today, this online profession is attracting more and more specialists. Work in this direction has appeared relatively recently. Now the profession is under development and is constantly changing. To be in demand by a professional, you need to constantly improve.

The targetologist works in social networks. These sites are constantly visited by millions of users, so this is a great platform for advertising. Various tools have been developed to help professionals, such as myTarget, VK Business and other options.

The targetologist must set up so that the ad finds its customer. Translated from English, the word Target means "target". Targeting brings more profit than regular banners that are simply closed or blocked by users.

During operation, the specialist must consider age of the target audience, gender, region of residence, interests and other characteristics.Another task is to maximize the use of the budget in order to spend money efficiently. The number of clicks on the link depends on how interesting and useful the advertising message will be. Many experienced users who are just starting to develop in this direction begin their journey as assistant. They are trained by more experienced targetologists and develop in an interesting and modern profession.

In each labor sphere, there are advantages and limitations. After reviewing them, you can get a detailed description of the profession.

The pros are.

1. High salary.
2. The possibility of self-education and career growth.
3. Demand in the labor market.
4. An interesting area, including a creative approach.
5. You can work both in the office and in the format given, from home.
6. The analytical side of the issue will be of interest to many active users.
7. Ability to work remotely and combine online activities with the main work.

Cons too.

1. Activity with a monotonous character. Have to sit in one place for many hours.
2. To remain an advanced specialist in this field, you need to constantly work on yourself and carefully study the volatile advertising market.

Many Internet users do not see the difference between some online professions. The targetologist is often confused with the SMM manager, however, their goals and objectives are different. The manager works in social networks, his main task is to configure communication between users and the company. Also, a specialist needs to beat a particular brand as positively and attractively as possible.

Tasks like maintaining questionnaires and preparing the released content is also the concern of the SMM manager, while Targetologist's main area is advertising. As you can see, both employees work at the same sites, but perform different tasks.

The responsibilities of a professional include the following.

1. Studying the work of competitors.
2. Analysis of offers based on the advertising platform and product benefits.
3. Search for customers (the term parsing is also used).
4. Segmentation.
5. Creation of advertisements.
6. Creative approach to work to attract positive attention.
7. Proper distribution of funds.
8. Making report.
9. Studying audience requests.
10. Optimization of an advertising campaign.
11. Conducting tests and experiments in order to achieve superior results.
12. Knowledge of the device of relevant social networks (Instagram, VK and other sites of this type).

All these skills make a simple amateur professional. These are the main responsibilities that a specialist should meet. This job description may differ depending on which platform the tergetologist provides services: social networks (Facebook, VKontakte, etc.), forums and other large sites.

To cope with all the tasks, the employee must have the following personal characteristics.

1. Specialists who work with large volumes of information sit in one place for several hours. Therefore, such a quality as perseverance is a must.
2. To study a live audience, follow fashion trends and keep statistics, you need analytical skills.
3. To remain a sought-after specialist, you need to be able to work in multitasking mode. Experienced craftsmen can simultaneously lead several projects and successfully cope with all tasks.
4. To attract the attention of potential customers, you need a creative approach. The ability to think creatively and creatively will play into the hands.
5. Another personal quality that will definitely help in the work is the ability to plan.
6. Directed advertising is a complex activity where not everything can be obtained the first time. Therefore, future specialists need to be patient.
7. Some employers value attention to detail, so meticulous measure will be quite appropriate.

According to employers, a specialist should be able to do the following.

1. The rewriting and copyright skills will be useful in the work. With their help, you can independently compose advertising texts, announcements and process a large amount of printed material.
2. Programs for working with videos and photographs, which are presented in a wide variety, will help the professional to create banners, layouts and collages himself.
3. Some advertising projects are expensive, so you need to correctly spend the budget. Otherwise, you can spend everything before the completion of the project.
4. Knowledge of psychology will also be useful. They will help to understand users, learn about their desires. Properly configured advertising acts on the psychology of a person, attracting his attention and interest.
5. To perform large volumes of work, do not do without additional tools. Also, special services were created for targetologists.
6. The advertising business is closely related to marketing, so knowledge of its basics will come in handy in business.
7. The ability to work in office programs, including Excel, is sure to come in handy.
8. Each profession has terminology that you need to know.

For all users who want to learn this interesting and relevant profession, there is good news - You can learn this skill on your own. The development of a new business should begin gradually, using thematic briefings, training programs, websites, webinars and other useful resources. Most of the information that will come in handy in the development of an online profession is publicly available. Paying attention to paid content is also recommended.

Some experienced targetologists teach novice specialists for a fee. You can find premium teachers in the vast web. To make a choice, you can visit the thematic forums and read reviews from other students.

To succeed, you need to follow the steps and adhere to a certain scheme. Otherwise, you can waste time. A lot of informative information can be found on the popular YouTube video hosting. Also, instructions are available on social networks.

If there is no desire or opportunity to receive a new profession on your own, you can visit the thematic training or seminar. Such events are often held in large cities. In the capital, St. Petersburg and other regional centers on the basis of private educational institutions are held Training courses. As a rule, these are paid services, depending on the level of the teacher and other factors. This type of training is more suitable for those who find it difficult to independently organize the educational process.

The average duration of the course varies from 3 to 5 months. The cost is about 50 thousand rubles. After the learning process comes to an end, each student receives a diploma of completion. Some private educational institutions provide a basis for consolidating theoretical material in practice.

After mastering the profession, you need to think about finding customers.Any targetologist, whether an experienced specialist or a beginner without experience, needs a target audience for which this or that advertisement will be developed. You can find a job as follows.

1. Social networks.
2. Freelance exchanges.
3. Thematic sites with job search.

In this case, high competition must be considered. - It will be difficult for a novice specialist to compete with more experienced professionals. An employee with a large portfolio will be more in demand than an employee who has just begun to develop the advertising field.

If possible, you can develop Personal site, which will serve as a business card. However, in this case, you will need to make the site visited. The most popular job sites are hh. ru. You can also visit the portal rabota. ru and other similar resources. Based on social Vkontakte network There are many communities where companies are looking for contextual advertising professionals. The first orders will not bring a lot of money, however, if they are successfully completed, the project can be added to the portfolio.

Before you start mastering a new profession, you need to find out the average earnings in this industry. The level of wages depends on many factors.

1. Employee experience.
2. The scale of the project.
3. Type of work (part-time, remote work at home, office work, full-time, project employment).
4. Region of residence.
5. Employer company.

Targetologists can receive from 50 to 90 thousand rubles a month in the Russian capital. More experienced workers earn more than 100 thousand. With a large portfolio and recommendations, the level of wages varies from 120 to 150 thousand rubles. To work at home, many employers require experience. The minimum indicator is from 1 to 3 years, the average is from 3 to 6 years. In other regions of the country, income is lower. On average, it totals from 30 to 50 thousand rubles. Young employees can receive about 5 thousand for one project and count on positive feedback from the customer.

To summarize the article with real reviews. Workers who were able to achieve great success in their work share their impressions of the profession and those who have just begun their career paths. Many noted that with the acquisition of a new profession, they were able to realize their creative potential and become a sought-after specialist.

In some reviews, high earnings were noted as the main advantage. Due to the remote format of work, residents of remote regions got the opportunity to earn in the same way as residents of Moscow and other large regions of the country. Negative feedback on the work of targeted advertising specialists is also available. Some newcomers simply could not stand the high competition and decided not to spend a lot of time developing a new business.