Emporio Armani

Today, speaking of Italian fashion, one of the first we remember Giorgio Armani. The great Maestro was almost forty years old when he decided to establish his own brand of clothing. It was unlikely that he was then aware of the extent to which his brainchild would reach.

However, his luxury brand quickly gained popularity, and, after seven years, he creates another line - Emporio Armani, which is called democratic. It is about her that will be discussed in this article.

Italian fashion is strongly associated with baroque artsy luxury, which is adhered to by famous brands. Creating Emporio Armani, the fashion designer wanted to get away from this image as much as possible, he oriented his brand to young and sexy fashionistas who prefer simple, concise clothes, whether it be a stylish dress or a perfectly tailored trouser suit.

In a word, this is a more budgetary, youth brand that offers its customers casual clothes made with a touch of recognizable Italian chic.

Armani was one of the first to understand that fashion must be made more democratic. When the first boutique of the brand was opened in Milan in 1981, they started selling not only clothes, but also underwear and accessories, which served as an integral part of the image.

It was this brand that became the first in the history of the fashion industry, whose ads were placed on a huge billboard in the center of Milan.

Emporio translated from Italian means "empire", and such a name became prophetic for the brainchild of Armani.

The brand’s symbol is the soaring eagle with the initials GA, today everyone knows. The logo is very common on all kinds of Chinese fakes, which eloquently speaks of its popularity.

For a long time, the brand released its own magazine - Emporio Armani Magazine. In 1989, the first restaurant was opened in London, then a line of household items was launched.

In 1997, a range of watches and decorative cosmetics appeared, which is famous for its impeccable quality.

In 2002, a line of jewelry was launched, and in 2005 the brand joined the Product Red campaign, which aims to raise funds to fight AIDS, tuberculosis and malaria.

All profits from the sale of Emporio Armani Red perfumes and accessories go to a fund to help African women and children who fight AIDS.

Among other things, the brand has participated in various collaborations with other brands. One of the most striking was the collection of clothing for fitness and yoga, created in conjunction with the sports brand Reebok.

Gradually, this sports line grew into an independent brand EA7, which currently produces modern technological clothes for all sports fans - amateurs and professionals.

Tracksuits with the EA brand logo are forged almost as often as LV bags. Of course, the original costume is of impeccable quality and stylish design, unlike fakes, which often look completely tasteless.

The assortment includes classic suits - sweatpants and a sweatshirt or sweatshirt, decorated with the brand logo on the chest. Jacket can be both long and short sleeve. Summer option - breeches and a jacket with a short sleeve.

All models are suitable for both sports and everyday wear. The color scheme is mostly restrained: white, black, navy blue, gray melange. A combination of neutral trousers and a coral jacket in various variations is popular.

Armani has a separate line of Armani Jeans, which presents jeans made in accordance with the philosophy of the brand “High Quality and Concise Design”.

Emporio Armani jeans are more suitable for those who want something stylish and unusual, but do not want to go beyond. It can be a model with worn parts or strict waxed skinny - each pair has its own highlight.

This year, the brand introduced wide jeans with embroidered pipes that look amazing paired with a denim vest.

The assortment includes stylish t-shirts with a restrained design made of cotton mix. The brand logo or discreet drawings - flowers, glasses, red lips can serve as a print.

The brand has a large selection of jackets for fans of various styles of clothing. For a business look, you can pick up numerous jackets, jackets, for everyday wear - a bomber jacket.

Down jackets with natural down filling are very popular. They are light and comfortable, but designed for the European winter, so it is better to wear them before the onset of severe frosts.

Emporio Armani Underwear is associated not only with impeccable quality and cut, but also with the most spectacular advertising campaigns. They were attended by the Beckham couple, Cristiano Ronaldo, Megan Fox and Rihanna, who even developed a collection of underwear and jeans clothes in conjunction with the brand.

EA's underpants and bras are popular with modern girls who value convenience and comfort. Most of the models are made of cotton; these are concise linen of soft colors, decorated with the brand logo.

Some models are decorated with lace or completely made of guipure. The collection also includes sports sconces that reliably support the chest during active physical activity.

As part of the EA7 sports line, the brand annually launches a line of women's swimwear. Necessarily present laconic models of neutral color, preserving the concept of the brand.This season, the brand also introduced models with a tropical print, which is now incredibly relevant.

Women's and men's shoes are suitable for stylish and confident young people.

Girls will find shoes for casual, business and holiday bows. The site offers a wide range of current models.

Sandals on a stiletto, on a wide steady heel and on a platform please with the variety. Laconic - leather, in the style of minimalism, spectacular - decorated with voluminous bows, prints and perforations, unusual - with a wooden heel or decorated with straws.

Separately, you can highlight sandals, without which you can not do in the summer. These are models on a flat sole or on a small wide heel, most often with a laconic decor.

Ballet shoes are very popular, they are represented in the brand in various interpretations: without a backdrop, decorated with sequins, varnished, leather, with straps and without them.

Surely in the assortment there are pumps, made in interesting colors. It is unlikely that you will find simple black or beige models with this brand.

It is impossible to imagine a modern fashionista without casual sneakers, which are presented in a large assortment. They are not suitable for sports, but look great with jeans, and with dresses, and even with business suits.

The brand began to produce accessories when it realized that its impeccable costumes required appropriate accessories. So there were watches, glasses, bags, belts and baseball caps, which serve as an indicator of high status and impeccable taste.

Wrist watches of this brand are incredibly popular, sometimes even more than EA clothes. Female models are represented by two lines - Classic and Fashion, and male models by three - Classics, Meccanico, Sportivo.

Classical retro style, it combines luxury and minimalism. As a rule, the case is made of white or pink gold, and the strap is made of the most delicate leather.

The sports line includes democratic models - a steel case and a Japanese-made quartz movement. It combines modern materials - rubber, metal, silicone.

Watches of this brand are associated with unconditional quality and impeccable style, and the universal design allows you to wear watches with any clothes.

According to the Maestro himself, his watch is suitable for people who wear business suits, but they are intended for lovers of jeans and black t-shirts.

Along with watches, brand glasses are in great demand and are among the top most sought-after glasses in the world. All models preserve the Italian nobility and make the image of its owner elegant and sophisticated.

The assortment presents various stylistic trends, a wealth of shapes and colors stands out, each model is unique and perfect.

The optical line is distinguished by functionality and high technical characteristics. Previously, manufacturer Safilo S.P.A. was engaged in production, but now another manufacturer, Luxottica, is responsible for the quality.

Like all EA accessories, bags are the epitome of style, elegance and good taste. They necessarily differ in the emphasized Italian style - impudent and refined at the same time. All models are aimed at young women and girls who value quality and impeccable style.

Volumetric shopping bags are made in the classic color scheme - black, white, beige, red, dark blue. They perfectly complement the business image or are suitable for everyday wear.

Handbags with long handles - messengers, cross-body, the most diverse. They delight with unusual design solutions and stylish design.The snake print, leather weaving and elephant-shaped latch that adorns the models in purple and swamp color look spectacular.

The first fragrance under the Emporio Armani brand was launched in 1998. The perfume with the same name was released in two versions - male and female.

The fragrance for men belongs to the category of citrus aromatic, and the female - to the group of oriental gourmet. The latter reveals notes of sandalwood, vanilla and heliotrope.

Within the framework of this line there were a lot of fragrances for him and for her: Emporio Armani White in 2001, Emporio Armani Night in 2003, Emporio Armani City Glam in 2005, Emporio Remix in 2006, and in 2008 a limited version of Emporio Armani 2008 was released.

Separately, it is worth highlighting the perfumes that came out in 2007 as part of the Red line - Emporio Armani Red Pour Elle (White) - for her and Emporio Armani Red Pour Lui (White) - for him.

The female version belongs to the category of aromas “Floral woody-musky”. It starts with notes of black currant, mandarin and bergamot, opens with ginger, a leaf of figs and mint, and calms down with musk and light wood.

The Emporio Armani Diamonds line was released in 2007, which included many men's and women's fragrances. The classic female "diamond" belongs to the oriental floral group. It opens with notes of raspberries, vanilla, patchouli and roses.

In 2017, new paired fragrances were released: Emporio Armani Because It’s You - female and Emporio Armani Stronger With You - male.

The female version belongs to the floral fruit group. Top notes are raspberry, neroli and lemon, middle notes are rose, and perfume base is vanilla, musk and wood amber.

Of course, one of the most popular brands in the world boasts mostly positive reviews. Buyers note the high quality of clothing and accessories and a very stylish design.

The cut of outerwear is often called ideal, it fits perfectly on the figure, although the girls notice that in some jackets the sleeves are wide.

Buyers are also advised to pay attention to the fact that the clothes are a bit larger, especially for small sizes. Things are focused on medium height, so short girls should not buy a dress or outerwear without trying on.

With EA shoes, too, everything is very individual. Girls note an attractive appearance and impeccable quality, but for some, the block does not seem very comfortable. Of course, it all depends on the individual characteristics of the foot.

Emporio Armani is a brand that is faked more often than others, so you need to approach the purchase very carefully. The first thing that distinguishes the original products is a flawless cut, high quality materials and, of course, high cost. After all, Armani is not just an expensive brand, it is a lifestyle that combines elegant classics and modern practicality.