The global manufacturer of warm clothing for harsh weather conditions - Canada Goose. This company with a worldwide reputation and history of more than 60 years found fans among celebrities, athletes, participants in polar expeditions, and also entered the everyday life of people, protecting them from bad weather and cold weather.
Brand history
Canada Goose is one of the world's leading luxury clothing manufacturers based in a small warehouse in Toronto. In 1957, Sam Thicke founded Metro Sportswear, a company that specialized in the manufacture of woolen vests, raincoats, and snowmobile suits.
In the 1970s, a new stage in the development of Metro Sportswear began. Sam Thick's son-in-law brings innovative production ideas and also founds the Snow Goose brand, which will later be renamed Canada Goose.
Inspired by the harsh conditions of the coldest place on earth, Canada Goose founders developed the Expedition Parka clothing line in the 1980s. This clothing was designed for scientists of the expedition to the station in Antarctica.
In 1997, Sam Thick's grandson, Danny Reiss, joined the family business, and in 2001, he became president of Canada Goose. Danny is working on the development of the company and strives to maintain the motto of clothing production: "Made in Canada."
In 2000, the company became a partner in the competition for the management of dog sled rides, developing equipment for the drivers.
In 2007, Canada Goose joined the Polar Bears International (PBI) charity, which supports the conservation of Canada’s polar bear population. The company has released a special PBI clothing collection and pays $ 25 off each unit to support the conservation of the polar bear habitat.
In 2010, Canada Goose bought a manufacturing facility in Winnipeg to meet the growing demand for products and further strengthened the belief that all products should be manufactured exclusively in Canada.
In 2011, Canada Goose continued to introduce innovative manufacturing technologies, producing lighter materials suitable for a variety of climatic conditions and vigorous activities. This is, for example, the HyBridge Lite jacket, which is marked as the “best backcountry jacket” in the prestigious Outside magazine's Gear of the Year nomination.
In 2016, Canada Goose opened the first two flagship stores located in Toronto and New York. The stores combine Canada Goose’s Arctic heritage with modern innovative technologies and offer customers the widest selection of products: different colors, styles, unique exclusive models.
Product advantages
Canada Goose's primary goal is to verify product authenticity. Since 1957, for the production of clothing of this brand, high-quality raw materials and the craftsmanship of the best workers have been used.
Natural fur is used for tailoring, but production is based on the responsible use of animal products. Moreover, when choosing Canada Goose brand products, customers are directly involved in maintaining and maintaining Canada's polar bear population and their ecological environment.
The clothing of the Canadian brand is widely recognized and found its fans among world celebrities: actors, television presenters, travelers, athletes. Jackets, parks, vests can be seen in world-class cinema, computer games about the ice age, on leading television shows. This choice confirms the quality and practicality of clothing that has been tested under the most severe conditions.
Assortment of clothes
Canada Goose brand collections include women's, men's and children's clothing.
Women's clothing
Women's clothing brand is represented by the following positions:
- Women's Jackets;
- parks;
- Jackets
- vests;
- windbreakers;
- raincoats.
Women's clothing collection is complemented by accessories: hats, caps, fur headphones, scarves.
Men's clothing
Men's clothing in the brand's collection is represented by the following positions:
- Men's Jackets;
- Alaska jackets;
- Jackets
- vests;
- windbreakers;
- bombers.
The men's clothing collection is complemented by accessories: caps, woolen hats, fur hats, gloves, mittens, overalls.
Baby clothes
The children's collection is designed for adolescents, children, newborns:
- children jumpsuits;
- fur envelopes for newborns;
- vests;
- winter jackets;
- parks;
- bombers.
Material and technology
The company uses proven materials and technologies to produce the full range of products. Since the foundation of the company, all products have been manufactured in Canada.
Labeling of the thermal characteristics of clothing is presented in the Thermal Experience Index (TEI) system - in five ranges. The temperature range that clothes correspond to is from +50 to -300 C.
In the production of the entire assortment of clothes, eight types of fabrics are used.
Fabrics are designed for a certain temperature regime, protect from wind and rain, provide comfort and ease of care for products. For children’s clothing, special types of fabrics have been developed that fully meet the needs of the little ones.
For exterior decoration products used exclusively coyote fur. Fillers for winter jackets and vests are fluff of northern birds.
The company implements comprehensive production tracking programs (Goose Down Transparency Standard and Canada Transparency Standard) to ensure that bird fluff and animal fur are obtained from creatures that have not been subjected to inhumane treatment. Canada Transparency Standard confirms that the company never buys materials from fur farms, does not use endangered animals.
Fur raw materials are purchased from licensed North American hunters, strictly regulated by state, provincial and federal standards.All fur used in new Canada Goose products includes country of origin markings (as of April 2017).
For the best protection against cold and wind, the products use a special Thermal Mapping technology: the fluff is distributed and fixed in specially stitched cells throughout the product, interacts with the fabric as much as possible for the best heat preservation.
For sewing clothes, high-quality accessories from manufacturers with the same long history and impeccable reputation as Yoshida Kogyosho are used. Since 1934, this company began its work on the production of fasteners. Now it is a world-famous company that produces zippers, buttons and other accessories with recognizable letters on their products (YKK).
This is the only Canada Goose sewing item manufactured outside of Canada.
Another supplier of lightning and other accessories with no less impressive history (since 1936) is Rirl.
How to distinguish a fake from the original?
Quality control is carried out from the farms of down manufacturers to the final stage of production. The worldwide popularity and quality of Canada Goose clothing explains the growing interest in fake manufacturing of these products.
In order not to get a low-quality thing or a fake, you should pay attention to the following details:
- Fur on the hood - used coyote fur of natural colors, uniform length and density, soft to the touch. The use of fur of other animals for the original brand products is unacceptable.
- The composition of the material is polyester and cotton (in the ratio of 85% to 15%). The fabric is dense, with a textured weave of threads, soft and pleasant to the touch, does not crease.
- Cut and decorative elements. Cutting clothes is quite simple, without unnecessary details and seams. The most common Canada Goose mid-thigh winter jackets are oversized. All clothes are designed for everyday wear, casual style and fits perfectly on the figure.
- Emblem. On the original product, the Canada Goose logo is sewn on the sleeve - with neat uniform stitches and with the obligatory image of maple leaves.
- The inside of the product. Obligatory presence of the company logo on the sewn-in triangular cut, hinge with an indication of the product model, side sewn-in tags with a hologram of the company and recommendations for caring for the product, as well as the composition of the filler.
- Correct spelling - all names on tags, company logos should be of high quality and easy to read, without typos.
- Price range - the price of the original brand products is in the high price range, the average price of a winter jacket is 750-1000 dollars.
Reviews
The choice of world celebrities speaks about the quality and reputation of the company better than any advertisements. Fans of the “warm” brand are Nicolas Cage, Jessica Alba, Kate Beckinsale, Matt Damon and many others.
Canada Goose clothing should be purchased at trusted stores. There are many more Internet representatives: canadagooses.ru, shop-sportton.ru, OMCgear.com, Backcountry.com.
After several seasons of socks, the brand’s clothing fully justifies the cost of the purchase: it does not lose its appearance and its characteristics, protects from wind and rain, does not fade, does not fade. It sits well on the figure, and the size range of the company allows you to choose the right size for each family member.
Customers especially highlight the functionality of the hood with coyote trim. The original product has a metal structure that allows you to simulate the shape of the hood and more reliably protect your face and neck from bad weather.
Numerous reviews about the functionality of vests. They can be used both in the most insignificant cold and in severe frosts. Such clothes are worn over ski suits or lightweight jackets.
Buyers believe that the choice of children's clothing of this brand is also justified. Children grow quickly, and therefore designers have provided special elements that are on lightning. They allow you to extend the product as the baby grows. That is why the cost of the purchase is fully justified by more than one season of socks.
Among the shortcomings of Canada Goose clothes can be noted a large number of fakes and a high price. Counterfeits are sold everywhere, they are made in China. Upon closer examination, they can be distinguished from the original. Of course, if you really want to buy an original product, you should not save.