Almost every large company seeks to develop its own recognizable style. This applies not only to the logo or motto, but also to branded clothing for employees. Corporate identity is the name of one of the modern fashion trends, which our article will talk about.
Features
This style is developed for each company in order to unite its employees, form positive associations with clients and evoke positive emotions.
Properly thought-out corporate identity, including in clothes, improves the microclimate inside the enterprise, helps to increase the working capacity of employees, fosters a sense of teamwork and responsibility.
Today, corporate identity is the hallmark of the company, which contributes to its recognition and popularity.
Corporate identity is different from business. The official form provides a strict style, clearly defined items of clothing and regulates the length, color and presence of decorative elements.
Corporate style is not necessarily expressed in a strict dress, a straight skirt and a blouse or pantsuit. This can be a set of jeans, t-shirts and sneakers or the presence of a certain part in clothes, for example, vests, neckerchiefs or trousers of a certain color. Variations on this topic can be many, each company develops its own style individually.
In other words, this is the dress code adopted at this enterprise. All employees of the company are obliged to adhere to it.
Models
Clothing can differ from each other in different ways: color, length, style, items of clothing, the material from which it is sewn, the presence of decorative elements and other details.
Basically, such clothes can be divided into several large groups:
- Strict business style. The most popular group.This includes a simple classic blouse or shirt, a straight midi skirt, sheath dress, two-piece trouser suit or three-piece suit. Shoes are classic men's shoes or women's pumps with small heels. Typically, such requirements are present in banking enterprises or in law firms.
- A less formal style is complemented by a knitted sarafan with a turtleneck or blouse, high heel shoes, boots or ankle boots. For men, the wardrobe is complemented by turtlenecks, jumpers. A jacket and vest are not a mandatory element of the image.
- Democratic style. The freest and least strict of all the above. Skirts and dresses allow a length just above the knee, blouses appear in a romantic style, tops, jeans, sweaters. The main thing is that clothes should be selected harmoniously. Transparent, overly open, bright, catchy things are not allowed. This applies to low-necked dresses, frankly transparent blouses, luminous shoes.
In addition, there are several things that are practically not found in any group. These are shorts, breeches, miniskirts, shirts, skirts and sarafans, made in a flashy style, beachwear and shoes.
By the way, certain requirements are also imposed on shoes. It should be closed, have a classic design, restrained colors. Models with an open heel or toe, perforation, too high heel or platform are not allowed. The decor should be modest - no rhinestones, sparkles, bright applications, transparent heels.
Accessories should also be concise: tie, tie pin, neck scarf, neat brooch, thin chain, small earrings.
Each company has its own corporate identity. It can change over time: complemented by new elements, emblems, change color, design.
Color schemes
The color scheme used to create this or that set of clothes in this style is of great importance. Poisonous, bright colors will not only not attract the attention of potential customers, but will also cause irritation, rejection and rejection at a subconscious level.
This moment is well known not only to psychologists, but also to designers. Therefore, the color scheme used to create such clothes most often includes calm, restrained tones: blue, dark green, burgundy, mustard, swamp.
Classic is always relevant, especially when it comes to formal clothing. It is black, white and gray.
However, there are some exceptions. Bright, eye-catching accessories or details, such as a neckerchief, belt, vest, tie in green, blue, orange, red, yellow, help to dilute too strict and official look.
Prints are not usually used to decorate such clothes, exceptions can be made for the company logo.
