Casual style in women's clothing is one of the most popular in today's fashion. He enjoys well-deserved love not only among young people, but also among adults, and even older women. And this is understandable, because no other style can boast of such democracy, comfort and the ability to combine very different elements of the wardrobe.
What?
The word "casual" in English means "everyday, careless." This is exactly how you can characterize the wardrobe of this style. The rapidly developing street fashion and the busy pace of life are making more and more women prefer convenience and comfort to sophisticated classics. For this, we need a casual style, ready to offer interesting, and, most importantly, comfortable everyday outfits that are suitable for any life situations.
Skirts, sweaters, dresses, jackets, jeans, semi-sports items - all this is welcomed in the casual direction. It is interesting that women of absolutely all ages, as well as of various professions, can choose this way of dressing.
Casual is an ideal space for self-expression. You can choose a wardrobe that suits your work, walk, picnic in the country - and at the same time look stylish.
The lack of strict canons also provides a huge selection of accessories and jewelry to suit the look.
History
Speaking about the direction of casual, it is impossible to say exactly where this style first appeared. It is believed that Scotland became its homeland, in the 60s it was captured by a real football “epidemic”.Gathering in fan clubs, fans supported their teams, writing songs and poems, drawing banners. They dressed in simple and comfortable clothes and shoes that did not limit movements. This style was called casual, which subsequently entrenched and remained so to this day.
When the football fever came to an end, the direction by no means lost its popularity. Italian designer Nino Cherruti was one of the first to discern a highlight in this style. He began to work with him, and presented the concept of “casual elegance” to the world. Quality and simplicity, as well as the unthinkable combination of sophistication and ease, have become a real skate of the collections of this fashion designer.
Subsequently, other brands paid attention to casual, in particular, Giorgio Armani. He tried to refresh and make more boring office outfits by all means. Thanks to him, the office wardrobe has become more versatile, practical and comfortable. Today, many girls and women choose this particular business style, and only a few prefer strict classics.
Features and style rules
In recent decades, the popularity of casuals has only grown, spanning more and more age groups. Beauty and comfort - the best motto that you can think of, speaking about this area.
In casual, there are no strict rules on what and how to combine, sometimes things may seem completely incompatible, however, putting them on, you can form an interesting and outstanding ensemble. The absence of restrictions gives the female half of the population tremendous freedom in choosing their own onions.
Ease, relaxedness and nothing that would hamper movement - these are the characteristics that this style also boasts. It is also beautiful in it that the outfits can be easily alternated among themselves, even with only a few elements of the wardrobe.
For example, having acquired a top or shirt, they can be worn under jeans or a skirt, and this will be a completely different image. Also, the same jeans will allow you to look different every day, if you just change your top. Thanks to the similar variety of bows that the style offers, you will forever forget about the boring appearance.
Despite this extensive freedom of action, there are still moments in casual that must be avoided. Such types of clothing as uniforms, evening dresses, attire for a strict dress code or training in the gym should not be worn in casual style.
Also inappropriate and a combination with other directions, such as ethno, boho, grunge. For ladies who have chosen casual for themselves, designers recommend not to indulge in endless pursuits of fashion or apply classical knowledge in color combinations. Casual is a real platform for imagination, and only you decide what you look like, what clothes to wear and what financial expenses to prefer.
Who is it for?
The versatility of the style allows you to choose it for absolutely everyone, from schoolgirls to older ladies. In modern fashion, not constrained by the scope, it will look great for every woman, even if she is a pop star or politician.
The main thing is to choose the right wardrobe, from which you can later create dozens of fashionable images.
Appearance, physique, life principles - all this does not matter for the casual style. And slender, and full girls, blondes and brunettes - anyone can choose clothes for themselves from a chic variety of outfits that are appropriate in this direction.
At the same time, it is worth sticking to some nuances. For example, slender ladies should not abuse oversized hoodies, but full, on the contrary, purchase too fitted clothes. However, the choice of accessories, basic wardrobe, individual elements is entirely your freedom, there are no strict recommendations here.
The practicality and comfort of casual made even demanding customers like brides draw attention to themselves. The idea that an expensive and gorgeous dress can be worn after the wedding attracts more and more newlyweds.
Casual dresses for wedding ceremonies can already be seen in many collections of fashion designers, and the demand for them is only growing. Comfortable outfits of traditional and brighter colors will be indispensable for brides on a happy, but also very busy day of their life.
Kinds
Business casual
This is one of the favorite styles of business ladies. It is unacceptable for a strict dress code, but in the case of loyal employers it is quite possible to afford it.
In contrast to the recent past, where the business image was restrained and ideally strict, today's business women are more inclined towards democracy.
However, this does not mean at all that it is worth taking exclusively your own comfort into account. What you can wear is a skirt, trousers, a jacket, fitted dresses and, of course, stylish but discreet accessories.
Italian casual
Italians, like the French, have their own refined, and extremely elegant, style of clothing.
Convenience and comfort are in the first place, and natural quality fabrics and brand new products are preferred. Pants, skirts, jeans, knitted dresses - all this is Italian women wear with dignity, however, they say, clothing is not the main thing. Much more attention should be paid to bright and unusual accessories that will allow each to look individually.
Italian casual is also famous for the love of beautiful ladies to expensive handbags, which they skillfully combine even with sneakers.
Casual Chic
This is another interesting style invented by Italians. The main goal here is to combine luxury and comfort. The combination of simple and complex yielded excellent results, and the direction began to gain popularity. In casual chic, you can easily put on fairly simple clothes and pick up a non-standard and even slightly artsy accessory for it, thus forming a contrasting but harmonious ensemble.
Urban
This style is very loved by women of all ages for their practicality and bold color schemes. Each is able to choose their own personal image, emphasizing character, temperament and personality. The most popular fabrics here are cotton, denim, knitwear, leather. Fans of this direction can afford the most striking and unusual combinations, as well as interesting accessories.
Street, or the so-called street casual, is one of the branches of the urban style. There is no framework in it, it is allowed to combine even absolutely incompatible things. The main principle is self-expression, therefore, it will suit street creative, active and cheerful women who love openness and positive.
Wedding
Casual for the wedding - the perfect solution for practical brides. First of all, it is attractive because not only the bride and groom, but the guests do not have to pick up classic outfits, which will create a more relaxed and free atmosphere.
Casual brides can go in two ways - choose complete ease or combine it with classics. The first option is suitable for those who do not want to worry much about the dress and plan to wear it later. The second way is to choose a traditional outfit and combine it with bright accessories - a belt, bandage, ribbons, flowers.
Daily
Casual style involves wearing what is primarily convenient and practical. It can be jeans, t-shirts, shirts. Oversize is very popular in everyday use, because they do not constrain movements and allow the skin to breathe in hot weather. With this style, you can fully combine urban casual, which is also appropriate for a walk, and in many types of professional activities.
Glamorous
This style is preferred mainly by young people than older people. Casual Glamor is a direction whose goal is to combine discreet everyday life and bright glamorous accessories. All colors of clothes are popular, which must be comfortable.Fans of style love to emphasize their individuality thanks to unusual and extravagant shoes, massive sunglasses, sophisticated handbags and clutches.
Fashion trends in spring-autumn 2020
Those who love casual prefer it not only because of cosiness and convenience, but also because clothes of this direction do not require large financial expenses. This year, designers offer to wear knitwear, which is both pleasing to the body and easy to care for.
Woolen things - dresses, skirts, will also be very popular. Something that will never go out of style is denim and cotton, which combine perfectly with each other. Denim shirts, skirts, jackets, and, of course, the jeans themselves are perfect for both cool and warm weather.
Among the color solutions, fashion designers can not come to a consensus, which color is the best. For wearing, you can choose any shade, the main thing is that things combine beautifully with each other.
Business women will use calm pastel, beige, brown, gray and white tones, diluted with interesting accessories in the form of a handbag, scarf or sunglasses. For urban onions, you can choose bright, sometimes even flashy colors and discreet accessories. Checkered and striped things will look stylish, but bright prints are not welcome.
As for accessories and shoes suitable for clothes, brand leather backpacks, unusual clutches and large bags will be the most fashionable.
It is better to abandon the classics and give free rein to imagination.
Shoes should be on a low run, you can buy loafers, slip-on shoes, interesting sneakers, sneakers, ballet shoes, which street fashion allows you to combine with jeans and dresses. Choose bright accessories - large multi-colored beads, original scarves, unusual earrings and rings - this year, designers are focusing on accessories.
How to make a wardrobe?
When choosing things for your own wardrobe, you should rely not only on fashion trends, but also on your own taste, as well as the characteristics of the figure and the type of professional activity. First of all, you need to buy jeans - the basis of the casual style.
Slender and tall girls will not have problems with the choice of clothes, different types of things suit them - both fitted and oversized.
Puffy ladies know how difficult it is sometimes to buy not only comfortable, but also stylish modern clothes, therefore casual women are the best style for full girls, with which you can correct the figure and hide its imperfections. Things are better to choose simple, not overloaded with rhinestones, scuffs, small details. It can be straight or slightly tucked up trousers and jeans, a skirt on a figure or a trouser suit.
Shirts that can be tucked in or worn over jeans are especially popular. It is recommended to maintain a certain color scheme - a black or dark blue bottom and a light top.
For women 30-35 years old, casual will be an excellent alternative to strict classics. Discreet, but stylish things, original accessories - this is an excellent solution for both the official dress code and everyday wear. Pastel, sand and beige tones that can be combined with dark blue, black and light blue shades are welcome. In a business setting, stylish trousers or jeans combined with a shirt, sweater or blouse are a great choice. For a city walk, a knitted dress, loose jeans, a knitted sweater or sweatshirt are suitable.
Women 40 and 50 years old will have to choose a wardrobe more carefully than twenty years. The color palette should be discreet - beige, gray, blue, blue, green, swamp, brown, mustard tones, as well as khaki and milky.
However, from time to time it is necessary to depart from generally accepted rules, therefore a coat or sweater of the color of Marsala, bronze, bright raspberry and orange shades is only welcomed among ladies of this age. Of the fabrics, it is preferable to opt for knitwear, cotton and denim.Choose a free style of clothing; pants, midi skirts, jeans, dresses and overalls will look interesting.
As for older casual fans of casual style, here the recommendations of designers do not differ from those that they give to 40- and 50-year-old women. No “grandmother's” clothes, only stylish and interesting things. The only thing - things should not be too hoodie, or too fitted, you have to look for a middle ground.
In cold autumn and winter, the wardrobe casual includes knitted sweaters, warm woolen dresses, oversized coats. In combination with jeans, a sweatshirt also looks interesting. For cold weather, the basic winter wardrobe must include dark jeans, several light tops, a knitted sweater and outerwear - a coat, cardigan or jacket. It is recommended to choose a contrasting color palette, for example, a beige top and a dark blue bottom.
For mothers, casual style is a real find, because most of the time they will need comfortable and cozy clothes. Here, too, it is worth taking care of creating a basic wardrobe that will help plan images for the whole week. Several pairs of jeans, a skirt and trousers need to be purchased for every fashionable mom. It is advisable to choose the top depending on the weather, in winter it is warm sweaters, sweatshirts and knitted sweaters, in summer - T-shirts, tops, t-shirts.
School age is not a problem for casual, because you don’t always want to wear a school uniform. Children's wardrobe for girls is very easy to choose, focusing on the "business" colors - blue, gray, brown, black, white, blue. School outfit should not be bright and catchy, as well as richly decorated. In winter, fitted black trousers, jeans or a skirt are suitable, which must be combined with a simple knitted sweater, an interesting jacket or a wrap. In summer, a simple T-shirt with a minimum of design, a striped and checkered blouse, as well as a dress of calm colors look beautiful.
Casual Brands
Being at the pinnacle of popularity, almost all fashion designers actively use casual style in their collections. One of the most famous brands that have chosen this direction for themselves is Lacoste. Founded in 1993, today it offers a huge assortment of casual clothes for women and children. The highlight of the brand is that in many collections designers are street artists who, like no other, capture fashion trends.
Burberry is another manufacturer ready to provide quality products to even the most demanding customers. In their collections, designers combine women's and men's beginnings, creating universal and practical things. The most popular pattern is the cage.
Fashion designers also produce clothes for teenagers and children.
Marc O`Polo rightfully occupies one of the foremost positions in the manufacture of casual clothes. Target audience - 20-45 years. The clothes of this brand are exceptionally high-quality and comfortable, and the interesting design and decoration make it a real find for fashionistas. Among the colors, the brand prefers white, blue and brown tones.
Other brands specializing in casual are Armani, GANT, Fred Perry, Fila. And this is far from all, there are a lot of brands in this direction, more and more designers are leaning towards it due to high demand and wearing comfort.
Stylish looks
In the spring and cool summer, the combination of high-waisted jeans and a light colorful blouse will create an interesting fresh look. You can complement it with a denim jacket and white floral slip-on siphons. Of the accessories, a small beige handbag is suitable.
A trendy summer look provides a pair of spacious, light tunics with tucked jeans. Pointy light ballet shoes, a beige clutch bag, an original scarf and sunglasses will create a calm and delicate ensemble.
Bright accessories are a fashionable trend in casual style. Therefore, a voluminous bright green scarf will perfectly harmonize with a milky coat, jeans and light brown shoes.
A watch, a small bracelet and a black handbag harmoniously complete the look.
The lady who decided to combine black, gray and white colors will look irresistibly and interestingly. A black dress of medium length, a warm woolen cape, white sneakers, glasses and an unusual hat will make you look stylish in a street.