All About The Profession Visual Merchandiser

A visual merchandiser is needed to promote a brand, product or service in a store, in a catalog, or on the Internet. He can also work in a museum or gallery, create installations for events. A representative of this profession is required to monitor and predict future trends.

If the visual merchandiser works in the head office, he will most likely collaborate with other departments. The main task will be to create a strategy and promotional events for the year, designed to attract the target user. Today, representatives of this profession can work on a freelance or consulting basis.by creating visual concepts for remote customers or by training retailers.

Merchandising happens:

• visual, it is associated with creative and visual impact on a person;
• retail, differs from the visual in that the focus is on the volume, distribution and functional location of the goods in the store.

Visual Merchandisers Plan and Design interiors of commercial, industrial, public, retail and residential buildings. They are necessary to create an environment adapted to achieve a specific goal.

The work of the visual merchandiser is interesting. Such a person does a lot for the company, so he must be comprehensively developed. The list of core responsibilities includes:

• supporting the necessary contacts to create the design of the room, including window and display displays, signs;
• conducting research on current and future trends in design and lifestyle, as well as related features of the target market;
• meeting with businessmen, sales managers, and retailers to discuss future sales strategies;
• inspection, selection and purchase of materials for decoration, fabric, accessories and lighting;
• budgeting and negotiations with suppliers of materials;
• work with architects to maximize the available space;
• Use of computer-aided design (CAD) systems, tools such as AutoCAD, Mockshop or Adobe Creative Suite, necessary to create external design elements and plans;
• visiting affiliates and teaching teams methods and concepts of visual merchandising;
• assembly or disassembly of indoor displays;
• conducting comparative analysis for better awareness in the field of new merchandising concepts used by other companies;
• motivation of teams so that the design work was completed in a short time.

Any profession has its pros and cons, and merchandising was no exception. It’s worth getting a job because:

• This is a place with a high salary;
• it is a stable job in demand in the modern world;
• there is an opportunity to acquire new knowledge and skills;
• You can create your own portfolio.

Of the shortcomings emit irregular working hours, sometimes you have to deal with decoration at night. Some of the equipment you have to work with is heavy.

A good visual merchandiser should have great taste and a sense of style.. He must easily find the right color balance. This is always a creative and creative employee with lots of ideas. High motivation plays an important role, as well as increased activity, organization and initiative.

Such a person must there is commercial thinking, he knows how to work in a team and has high efficiency. If the applicant does not seek to constantly learn new skills and learn, then he is not suitable for this position.

Skills:

• ability to find the required staff on time;
• quick reaction to the need to change something in the room;
• assembly of displays and billboards;
• conducting research in the field of new design trends;
• ability to negotiate;
• the ability to think three-dimensionally, to understand the result of moving an object on the plan;
• building strong and meaningful relationships with suppliers;
• analysis of customer reviews regarding the use of visual aids;
• building customer base;
• computer literacy.

Despite the fact that from the outside it may seem that Everyone can get the position of visual merchandiser, in fact, this is a whole science. It is based on 4 disciplines: psychology, design, psychophysics and economics.

Design skills help to organize the surrounding space. Psychology will allow you to understand how a person perceives at a subconscious level a particular color, shape. Psychophysics takes into account the ability of the buyer to perceive the object. Without economics not enough to do in advertising.

Representatives of the described profession are necessary not only in large supermarkets. They can be very useful in a small shop. When a professional works, the arrangement of goods on the shelves becomes logical and understandable to the buyer. Such simple methods of exposure significantly increase the number of sales.

The most amazing thing is that the person himself does not even understand why he pays attention to exactly the goods that appear in his basket. There is no special university that could teach the basics of this profession. The shops themselves and large brands that have already developed a certain strategy take up the training. The most capable applicants go to a separately created course.

Finding a job by profession is easy, just look at any site with ads. Another question is whether you are specifically suitable, since they make a lot of demands on such employees. Salaries in the country range from 15,000 to 45,000 rubles. It all depends on who you have to work for and what is the qualification of a specialist.

In Moscow, experienced visual merchandisers can receive 100 thousand rubles. Career growth possible. Beginners usually begin with an assistant already experienced in this field.

Then the employee goes into the category "specialist", which carries out its work in the trading floor. The next branch of the career is the coordinating merchandiser, then the manager and then the top manager. The highest link is the director. If you want to quickly climb the career ladder in Russia, you should work in the same position abroad. Such invaluable experience is sure to be appreciated in a large company.