High fashion online: Russian designers will begin to create limited clothing collections for AliExpress
Most popular marketplace AliExpress decided to diversify the list of offered clothing collections and familiar already inexpensive Chinese goods will stand side by side with designer clothes, however, also quite affordable.
Marketplace entered into an agreement with Russian clothing designers. Fashion designers will make limited series of clothes and shoes for AliExpress, and the site will sell them for Russians and foreign consumers.
The first collection is to be released by designer Igor Chapurin. He will present her no later than in March next year.
Chapurin usually works in the luxury segment, and his clothes are well known to fashionistas and women of fashion who are not used to saving on shopping. But this time, the fashion designer has a special task - make exclusive items with an inexpensive starting price.
AliExpress will make and sell such collections regularly with various designers both in Russia and other countries of the world. The goal of the project is to attract an additional audience to online shopping and show that branded things are not at all scared to get on the Web.
Fashionistas should follow the collections updates, this is a great chance to order on the site not only branded, but also exclusive items and at the same time save significantly.
