Farfetch launches eco-clothing section
As part of the Positively Farfetch mission, a section has been opened on the online platform Positively Conscious, which presents a selection of "sustainable" clothing brands for women, men and children. Now platform visitors can easily find out what things comply with environmental, social and ethical world standardsand which ones are not. Based on this information, you can make informed purchases.
Brands that demonstrate and convincingly prove that their products meet the requirements and standards of environmentally friendly and ethical production will receive in the framework of the project special character - Positively Conscious.
The creators of the idea conducted numerous studies, negotiated with official representatives of the brands, and found out criteria that would indicate the likelihood of informed use, including in the fashion world.
Based on the results appeared rating system for evaluating companies in three ways: caring for the environment, providing decent working conditions and protecting animals.
Evaluating working conditions, experts will take into account whether brands use child labor or cheap labor of migrants, whether there are forced labor in production, how safety measures are observed, and also the level of employee income.
Deserves a separate assessment the impact of brand clothing production on the environment and ecology. They will take into account how the brand controls carbon emissions, how it uses energy and other resources, and how it utilizes waste.
For availability animal welfare indicates the absence of natural furs and feathers, the skin of animals and birds.
If the brand receives “offsets” in these three respects, its products will be awarded the coveted mark and presented in the section for proponents of the rational and ethical consumption of eco-clothing.
