Shave or not to shave: experts talked about the oddities of fashion for naturalness

This year, somehow unanimously, the women decided to “be ready for the beach season” in the style close to natural. And although for some reason everything around the woman began to demand this very naturalness, the criteria themselves were not understood. Who is she, a natural woman? What should be the naturalness that does not scare others?

First of all, you should think carefully about whether you want to flaunt unshaven armpits. This is the main "natural" trend of the season. By the way, hair removal itself recently celebrated its centenary. A century ago, McCall's magazine printed an advertisement for the Milady Decollete Gillette razor, on which smiling ladies with shaved armpits called on all the fair sex to get rid of the vegetation as soon as possible.

Ladies shaved legs started latee, already in the forties of the last century. There was a war, and industry did not make special bets on the production of tights and stockings, but there was a need for them. A woman needed smooth legs in order to apply an iodine net that imitated the presence of stockings.

And now, after almost two decades, the refusal to shave the armpits, legs and bikini area was not a protest, but personality, which is no longer condemned by society.

Many have invested in the trend. But the first to begin to promote the naturalness of Chinese women. Five years ago, they massively decided on a flash mob on social networks, in which they showed unshaven armpits.

Next in Europe, the Hairy Legs Club opened, which also invited women to stop torturing themselves with salon procedures.

Then there was a desire to somehow diversify what was happening, and hair that grew in the armpits began to be dyed in different colors, including rainbow.This trend is called "unicorn armpits" - Unicorn armpits.

Shaving or not shaving is women free choice. And the essence of the trend, most likely, boils down to this choice, which should teach women to love themselves and be proud of their bodies, both shaved and unshaven.

Even razor manufacturers began to speak in support of naturalness - Now, in the frames of advertising, a razor is taken not along a smooth knee, but along a hairy leg.

The trend received massive support from the rich and famous. Swedish model and artist Arvida Bustrem starred in an ad for the Adidas collection in full "hair". She was supported Gigi Hadid which is not shy about the lack of hair removal, either in life or at work.

This spring, the Nike brand presented a new collection of clothes. And entrusted it to the American model Anastasia Enuke, also a big fan of naturalness.

And now - the first fruits. There are fewer negative reviews about the photo and video in which the girls appear with the lack of hair removal. And the refusal to shave itself is no longer a protest, but an undertaking solely for the sake of comfort.