Territorial manager: features, responsibilities and career

Currently, many large companies and banks have territorial managers. As a rule, they are in demand in firms whose activities cover several territorial units at once, as well as if they have representative offices in other cities. Today we will talk about who such a territorial manager is and about the job functions of a specialist.

Territorial manager - This is a specialist who is responsible for one or several regions or regions, which include several cities where this company operates.

Such a position should be introduced only if the company in this particular region is represented by one employee (sometimes represented by a staff that does not include more than 4 employees), which provides communication between retail outlets and distribution companies. Most often, the level of remuneration of such workers depends on the volume of sales of products, therefore, often the desired income appears only after some time, so such managers should have a fairly high level of performance.

The territorial manager is required to perform several basic functions in a large company.

• Organization of activities to promote brands.
• Monitoring the activities of employees in this territory and monitoring its actions.
• Drawing up profit plans, establishing the necessary indicators of profit from sales.
• Accounting for sales and constant market monitoring.
• Promoting effective interaction between distributors and the company.
• Implementation of measures to improve the activities of the manufacturer in the relevant territory.
• It can independently resolve issues related to the necessary supply of products.
• He is involved in consumer lending (if the specialist works in a bank).

Based on periodic market monitoring, the territorial manager should develop a strategy plan for future product sales. In addition, control over the assortment of goods of the company is also included in his duties.

A thorough market research is worth highlighting as a separate job function. The specialist should observe not only consumer demand and price level changes, but also the actions of competitors. When monitoring, he must take into account the features of the territory in which the market operates and develops, including the level of salaries.

The competence of a territorial specialist may include analysis of the activities of the representative office, conducting a marketing policy, monitoring activities in the contractual sphere of trade and developing measures to maximize sales profits.

Among the personal qualities of a territorial manager, there must be high level of responsibility, self-organization, attentiveness and initiative. Presentable qualities and the ability to conduct business negotiations can also serve as such qualities.

Other than that, he should have a higher education although in some cases it is possible to arrange people with incomplete higher or secondary education. Most employers make requirements for such specialists related to their work experience in the field of sales (at least three years), as well as management experience. In some cases, you may need to good knowledge of a foreign language.

Most often, such specialists can find jobs in banks. In such organizations, these managers occupy an important place, they deal with issues related to the active development of lending. Territorial managers working in banks also carry out work on organizing mutually beneficial cooperation between them and trading or service firms.

These specialists are often employed in large trading companies. They monitor the maintenance and maximum expansion of the customer base, the implementation of the sales plan. In such trading companies, they directly participate in negotiations with suppliers, control the timely receipt of funds, and prepare monthly sales reports.

In a separate category, it is worth highlighting the position of territorial security manager. This employee must carry out activities aimed at protecting the interests of the manufacturer from various illegal actions. Including from malpractice.

The territorial safety manager is obliged to develop and apply measures to minimize the economic risks of production and possible losses. His competence also includes conducting operational actions to identify fraud, shoplifting. This specialist should also conduct investigations into the facts of causing material damage to the company.

Currently, the post of territorial manager is still not widespread in Russia, but every year it is gaining more and more popularity. This position provides good career opportunities.

Besides, An experienced worker can be entrusted with a large area for monitoring and conducting business. It should be noted that in the process, the territorial manager gets excellent negotiation experience and significantly improves his financial literacy. Workers with such qualities are considered the most popular in the economic sphere.