If earlier the list of specialties, as well as the list of future professions for university graduates, was not only limited, but now the situation has changed. Year after year, new various professions appear, and one can not even talk about the growing number of posts. One of the units in this list is the position of the regional manager. Read about the responsibilities of a regional manager in this article.
What kind of work is this?
Due to the fact that over the past 50 years, the world has been ruled more and more by the phenomenon of globalization (this is a trend in which various corporations, as well as small companies are trying to open their offices around the world), more and more often you can find products and even services various foreign brands in almost every country. It is for responsible work in such branches that we need a regional manager. This profession requires the candidate to have an analytical mind, strategic thinking, zero conflict, an adequate perception of criticism, as well as flexibility and determination. It is the regional manager who determines the plan according to which the branch will continue to develop in the near future, he is looking for the main partners and negotiates with them. He also needs to analyze, and sometimes even be able to predict consumer activity.
The regional manager quite often goes on various business trips, including abroad. It should be noted that, unlike many other posts, the requirements for a regional manager can vary depending on the wishes of the head office of the company.
However, this position implies the possibility of introducing tips and suggestions to the management in terms of changing the development strategy of this branch.
Qualifications required
First of all, a candidate for such a position must have a higher education. Preference is given to people with the profession "enterprise management". However, any other completed economic education is welcome. Work experience in a given position or in the field of sales (sales representative) of two or more years will also be greatly appreciated. This item can play in favor of the candidate if he does not have a specialized education.
It may seem that you can become a regional manager only by starting from the position of an ordinary sales manager, the main essence of which is to “coldly” call people from the client base. However, this is not quite true. This is not the easiest way to this position, but, fortunately, is far from the only one. We will talk more about this below. An advantage in choosing a candidate can be additional education received after undergraduate studies or postgraduate studies in the specialty "management". A big plus will be the knowledge of foreign languages. Depending on the wishes of the company, candidates for foreign branches can be selected both from local residents and from among citizens of other countries.
In terms of personal qualities, preference is given to a person who shows leadership traits of character, demonstrating activity and focus on results. Of course, a candidate for such a position must have the basics of ethics and the rules of business communication. Quite often it happens that there is no suitable specialist for this position, and then the company can independently engage in the training and cultivation of such a leader. For this, several applicants or even one candidate are selected, later he / they are sent to intensive short-term seminars or trainings. Sometimes one of the company employees can do the training, and sometimes a specially invited specialist.
The salary of a person in this position starts from 30 thousand rubles and can reach up to 200 thousand, or even more. Most often, the salary will depend on the amount of goods sold. Salary data are average for Russia at the moment.
Functional responsibilities
The functions of the regional manager are, first of all, in the ability to collect information and analyze it. The regional manager, as a kind of leader, is also obliged to be able to set realistic goals and ensure that they are achieved by the whole team. Also, the regional manager is engaged in forecasting the demand for the goods of his company. He needs knowledge on conducting advertising campaigns. Here you can add knowledge in the field of sales psychology.
Another responsibility of the regional manager is to control the delivery of goods to the final consumer. He is obliged to provide a report on the rational waste of company funds. By the way, it is this person who is responsible for solving all the problems that arise at different stages of the branch. Therefore, the regional manager also needs to be knowledgeable in terms of legal legislation, various regulations and laws, as well as know the legal framework in the field of doing business.
The regional manager reports directly only to the orders of the commercial director. Only the main responsibilities are described here.
In addition to them, the range of responsibilities lies in the performance of certain tasks and directions, which vary among all companies depending on each specification.
Job description
According to the job description, first of all, the regional manager implements a marketing policy in his region. However, his main task remains increase in sales. And this includes finding customers.
Another responsibility of the regional manager is the most complete collection and analysis of information about competitors, as well as the purchasing power of people living in this territory. Also, the list of duties of the regional manager includes patronage of sales representatives. It is the regional manager who is responsible for conducting various kinds of seminars and trainings in order to increase the productivity of all employees. Regional Manager ranked among the management of the company. Quite often, he is in constant contact with the head office of the company.
One of the main tasks of the regional manager is protection of the interests of the branch assigned to him. He is obliged to comply with all additional instructions, as well as coordinate the work of his branch with the instructions of the central office, is the main representative of his branch in the region.
In conclusion, I want to note that the work of a regional manager is to provide services or goods to a company. Now this is more relevant than ever, as the modern world is literally "saturated" with business at the international level.
