Internal Communications Manager: Qualifications and Responsibilities

The dialogue between people is called communication, in the process of which information is exchanged. In any organization, employee interaction is impossible without communication. Intra-organizational communications are built not only horizontally between employees, but also vertically when employees and management participate in the dialogue.

Such interaction makes it possible to evaluate the effectiveness of work processes and implement management decisions. And the internal communications manager helps. What kind of specialist is, what is his qualification, what are his functional responsibilities, we will consider in the article.

Large companies interested in their comprehensive development have a staff member whose position is called the internal communications manager. The main task of such a specialist is the formation of contacts at various levels. Often, such a position has a different name - the manager of corporate culture, but this does not change the essence of the set of official duties.

Currently, they are not being trained in the specialty of a manager for internal communications at universities. However, it is quite possible to work in this specialty if you receive a specialized education in other areas, such as:

• personnel Management;
• marketing;
• social Psychology;
• mediapsychology;
• modern corporate communications;
• social management.

Real professionals in this area become only with the accumulation of experience, as well as the desire to learn additional skills and techniques. Such a self-improvement is necessary for a communications specialist constantly, since his work implies not only knowledge of the basics of business and interpersonal relations, but also includes a creative component.

The responsibilities of the internal communications manager are more focused on establishing relationships within the company. They are as follows:

• development of business communication systems between employees, departments and divisions on working issues;
• the implementation of the process of constructive interaction between management and employees;
• stimulation of personal involvement of each employee in the work processes of the company;
• enhancing team spirit and cohesion within the work team;
• creating a corporate culture, standards and mission of the company;
• work on creating an external positive image of the company.

Once created interpersonal communications within the work team need constant support in accordance with the growth and development of the company. If you do not pay proper attention to them, such relationships can quickly be lost or go in the wrong direction, which is desirable for the well-being of the company.

Details of the standards of work of the internal communications manager are reflected in a document called job description. The main job requirements include several points.

• Key Points - reflect the requirements for having a higher education, the required work experience of 3 years, knowledge of the basics of marketing, advertising and public relations, psychology, personnel management. It is important for the manager to be able to understand the hierarchy of the staff structure, be able to analyze and plan, interact with people and third-party organizations. The subordination of the employee is also indicated in the same paragraph of the document - who supervises it, by whose order he is appointed and removed from office, who replaces him for the duration of his vacation, illness or business trip.
• Labor functions - in general, they come down to planning, implementing and monitoring the effectiveness of information and communication communications both within the company and to a certain extent outside it.
• Job responsibilities - for each organization, such a position implies its own set of actions to be performed by the internal communications manager. Among them may be such as identifying the degree of customer satisfaction with the quality of products, drawing up a plan and financial budget for various thematic events, developing ways to integrate management decisions into a team to optimize the company's internal activities and others.
• Rights and Responsibilities - they imply the scope of the employee’s authority that applies to the official information requested by him, the possibility of further training or certification, and also determine the responsibility to the company for the results of its work, compliance with internal company rules and labor standards established by law.

Such a position implies not only the performance of official tasks within the framework of the job description, but also the manifestation of creative abilities, as well as the ability to rational thinking and the ability to find contact with many people. The activities of the communication manager do not have ready-made template solutions, and each strategy developed and implemented by such a specialist is always unique and special. This work is suitable for individuals with a certain mentality and charisma, and leadership qualities and a sense of tact will be good helpers on the path to professional growth.