Internet culture is developing every day, the number of bloggers in the vastness of the network is increasing. In this regard, a new profession has appeared - the blogger manager. In fact, this is an assistant blogger and a person representing his interests in advertising campaigns. The manager has a huge responsibility for the development of the channel, profit, participation in public life and much more.
Profession Features
Like any post, the profession of a blogger manager has a number of features. Primarily he must combine several specialists at once: advertiser, producer, recruiter. This is not a complete list, in some cases one person combines the functions of a graphic designer, copywriter, smm-box, etc. This combination is due to the multitasking of the profession.
Also, work related to the Internet is always remote, even if it involves personal meetings, but this does not always happen. Communication with a representative of various companies, including international ones, solving issues online does not require attention. The blogger receives all the necessary information and profit from his manager. Problems with the customer are the manager’s mistake, and he has to solve them.
The duties of the manager also include profile analysis To do this, he must be able to use and understand basic programs and algorithms, for example JagaJam. Plus, the manager must own Whatstat channel tracking software and digital basics - marketing, targeted advertising, building advertising strategies to ensure the most effective work.
Blogger specialist also must not lag behind modern Internet trends and fashion trends, to guide the blogger in the right direction, help him navigate the digital space. For this reason the manager must track the main competitors in the niche in order to keep up. The duty is also Planning meetings, events, advertising, personal receptions and visits, such as beauty salons. In fact, one person combines an entire staff of employees to ensure effective work.
Of course, depending on the popularity of the profile, all of the above functions need not be performed by one person, but the search for artists in other areas is also the responsibility of the manager. He himself has the right to determine what functions he can redistribute to another specialist.
Career
Building a successful career as a specialist in working with bloggers is real. However, in order to get a well-paid position with a celebrity, it is worth working with so far little-known ones. So, the novice manager will receive the first feedback on the work and the results. As the last ones during the interview, the manager can provide statistics, the number of advertising paid shares and everything that the blogger received thanks to the work of the manager.
If working with a novice blogger is successful, a career will go uphill without changing the employer: an increase in popularity and profit will directly affect the manager and his salary.
Also, communication skills, time management, advertising campaigns will open the door to other areas or allow you to create an SMM or advertising agency.
