Nowadays, content marketing is one of the best strategies used to organize a new business, product or service.
Who is this and what does it do?
Content marketing is a powerful strategy for creating and attracting an audience of future customers. Content marketing is absolutely essential for most companies today.
This is a fast-paced career path. A person is immersed in interesting topics and turns this material into entertaining or educational content, which forms a high-quality customer base and plays an important role for any company.
A content marketer is a person who creates content for the marketing purposes of enterprises, products or services.
He mainly makes online marketing materials designed to raise awareness and stimulate customer interest in a particular product or service.
Examples of such materials are:
- Blog posts
- video;
- eBook;
- newsletter;
- posts on social networks.
Content marketers and copywriters are similar to each other in the sense that both produce content aimed at promotion. In general, writing material is the main work of both, but the type of content they write is what sets them apart. In its turn content marketer develops material to inform customers.
The role of the content marketer is to work in a fast-paced and dynamic environment. He must have a high level of creativity.
The specialist in this position also should be familiar with the best trends in SEO, website development and social media marketing. His role requires you to have project management skills and attention to detail.
Pros and cons of the profession
A content marketer always has a job. This is a specialist in demand in modern life.
The advantages of the profession include the following:
- creative activity;
- continuous development;
- You can master the profession at any age;
- There is no specific requirement for a specialist regarding the level of education.
The disadvantages include the fact that getting a content marketer is not so simple, because you need to have a large list of knowledge in the Internet environment. He should be a sufficiently erudite person, with a special character.
Skills and knowledge
Candidate for this position must have knowledge in the field of administration, marketing, journalism, psychology, information technology or any other related field.
It is advisable that he can demonstrate a deep interest and understanding of technology, software. Digital marketing techniques are quickly replacing traditional methods, which is why these skills are so important.
The content marketer must demonstrate the exceptional communication skills that are necessary to effectively complete the tasks in this position. The specialist has to constantly interact with consumers, so he must be able to communicate.
In addition, a content marketing specialist will make regular reports and presentations to senior content marketing teams. In order to ensure that the content in the reports is well-structured, attractive, and easily digestible, the content marketing specialist also must have excellent written communication skills.
Candidate for the position must have excellent skills in Ms Word. He will need to own PowerPoint equally, which he will use in creating visually appealing content, reports and presentations.
It is advisable to own some additional software products, for example Adobe Creative Suite, Final Cut, Avid, Premier, and Photoshop.
A content marketer should demonstrate a high level of creativity and a deep interest in research and analysis of the market and consumers. This is a kind of creative thinker who is passionate about his work.
Responsibilities
The duties of an employee as a content manager include:
- inform potential customers;
- recommend service or product.
The employee in the described position sends information about the product or service to existing customers in the email list. Some of them may have bought something earlier, others may become new subscribers.
A content marketer creates a product page. She must convince the visitor to buy the product after the first visit.
He must attract a new audience., therefore, will use a number of channels and tools to attract the target user. All this is done by providing attractive content that demonstrates the characteristics of a business, product or service.
He is engaged in the announcement of goods. To do this, launches new posts, leaves information on the blog, social networks.
The content manager should know how:
- develop a killer strategy;
- enter content in the list of consumer values;
- create material for each stage of the marketing funnel;
- Choose the types of content that are most suitable for your business.
- come up with a lot of great ideas quickly;
- create content quickly and easily by reusing it;
- Use the editorial calendar to ensure that the material is consistent and unique.
- distribute content to the right people at the right time;
- Monetize your material with 4 key strategies
- Track and improve content performance over time.
First of all, a specialist in this profession must have knowledge in the field of building a website, blogbecause he remains responsible for providing engaging content, navigation, structure, design, localization, and landing pages that will make the content easily digestible by the audience.
The employee actively conducts his observations, creates various approaches to the dissemination of information, including media, websites, thematic blogs, videos, email campaigns and presentations.
In this capacity, the marketer helps to stimulate the growth of business databases by providing the audience with constant, useful and interesting material.
Together with the SEO team, he plays a leading role in managing both in-page and off-page analysis, improving search engine performance and setting goals based on click metrics, conversions, and traffic. This is to ensure that the content is related to the target audience. The content marketer also warns and keeps abreast of the latest SEO trends and changes in key search engines.
In addition to working with the SEO department, the content marketer works with editors and the marketing department, participates in the development and creation of resources, new material that supports specific marketing programs and expands the business in the market. A representative of this profession works with product designers and a product sales team.
He also plays an analytical role.. He is entrusted with conducting research and developing an understanding of a unique value proposition. The specialist also conducts extensive research on the problems and priorities of potential consumers.
Instagram, Facebook, LinkedIn, Instagram and YouTube also play an active role in creating and managing the product.. Necessary goals are achieved by providing useful material that is consistent with the interests and needs of the target audience.
In this capacity, the marketer actively participates in discussions and forums on social networks as a representative, addressing new and existing consumers and ultimately increasing their number.
Training
And at the age of fifty, and at sixteen people can become a content manager, for this he does not have to study, he is well versed in most areas of the Internet environment.
Only young, poorly developed companies are allowed to start work from scratchwho cannot afford to pay for the services of a professional. This is a great opportunity to try yourself in a new area and gain experience.
Some private educational companies offer training courses for the profession, you can go to one to delve into the particulars of the chosen profession.
You can learn a lot on your own by viewing the lectures of specialists, participating in seminars.
The salary
Salary depends on the company in which you have to work, as well as on the experience of a specialist. To get a high salary, you need to demonstrate your skills and abilities.. And if the result is successful, then no company will want to abandon such a specialist. therefore the level of salary depends only on the desire to work. So the salary can be 30,000 rubles a month, and 100,000, and higher.