Features of the profession Marketing Analyst

In the modern personnel market, such a profession as a marketing analyst is very popular and in demand. In this article we will talk about the features, advantages and disadvantages of this career.

Marketer-analyst is a specialist who collects and analyzes the market of goods and services, competitors, consumer behavior etc. Such a profession is considered prestigious and in demand.

Like any other professional activity, the specialty of a marketing analyst has its own advantages and disadvantages.

First, consider the positive characteristics of the profession.

• High salary. As a rule, such a profession is paid very well, due to which many young people are trying to get this specialty and become experts in the industry.
• Comfortable working conditions. In the course of fulfilling his daily duties, the specialist is not exposed to any negative factors. Often, a marketer works in a comfortable and cozy office. In addition, there is the possibility of remote work from home, which also attracts a large number of people.
• Creativity. Despite the fact that the work of a marketing analyst is often associated with performing routine tasks, the professional activity of a specialist can also be described as creative. Accordingly, you will be able to show your creativity and innovative thinking.
• Self development opportunity. The work of a specialist stimulates him to continuous development. You will constantly improve as a professional and as a person.

However, do not forget about the existing shortcomings of the profession.

• High level of responsibility. The final decisions of a managerial professional depend on the work of the marketer and the research he conducted. Accordingly, in the course of carrying out his work, the specialist should be as attentive and serious as possible.
• High requirements. To get the position of marketing analyst, you need to meet the high requirements of employers, which relate not only to professional, but also to personal characteristics.

Before you finally connect your life with the career of a marketing analyst, you need to carefully evaluate all the pros and cons.

So, initially it is necessary to say about professional skills:

• ability to work with specialized computer programs (for example, SPSS, Marketing Analytic);
• knowledge of one or more foreign languages;
• knowledge of the theoretical foundations of economics and accounting, the ability to apply them in practice;
• business negotiation skills;
• Ability to work in programs such as Power Query, Power Point, Business Intelligence, Google Analytics.

In addition, professional qualities play an important role. An analyst-marketer should be an organized and responsible employee, have a broad outlook, be self-confident, be able to make decisions in stressful situations.

Before you officially get a job as a marketing analyst, you should carefully read the job description. This document spells out in detail all the working functions of a specialist.

So, the daily work of a marketer-analyst provides for the following functions:

• market research;
• production planning;
• analytical work with databases;
• development and implementation of various marketing strategies;
• drawing up technical specifications;
• communication with colleagues, management, customers, customers;
• implementation of consulting work;
• market segmentation.

It should be remembered that, depending on the specific place of work and the requirements of the employer, this list of functions can be changed and supplemented. You need to be able to adapt and adapt.

To become a first-rate marketing analyst, you need to have a number of professional knowledge and skills. They can be acquired in the course of obtaining a special education.

Due to the fact that for the qualitative performance of their job functions, the marketer-analyst must have in-depth knowledge in the field of economics and marketing, often young people go to study in relevant areas:

• "Information Analytics";
• "Applied Mathematics";
• "Business statistics and analytics", etc.

At the same time, it is important to give preference to prestigious higher education institutions located in the capital or large cities. In the course of education attention should be paid not only to the acquisition of theoretical knowledge, but also to the development of practical skillsthat will become indispensable in the course of the performance of work functions.

In the course of his work the marketer must constantly improve, attend educational conferences and events.

The salary of a marketing analyst depends on a large number of various factors:

• specialist training: the higher the level of education, the greater will be the material reward for labor;
• region of residence: metropolitan specialists receive more than provincial experts;
• experience: After 5-7 years of work in the industry, the salary increases significantly.

Thus, the amount of material remuneration for the work of a marketing analyst can vary in a rather wide range: from 25,000 to 120,000 rubles and more.