Onitsuka Tiger (Japan) was founded in 1949. Its founder Kihatiro Onitsuka at the beginning of his career did not have a clear business plan, but he was driven by a huge desire for the well-being of his country. It was then that he created this brand, aimed at the younger generation of the Japanese.
To promote its products on the market, the slogan Anima Sana In Corpore Sano was chosen, which means "In a healthy body - a healthy mind"
The company's first product was basketball sneakers, reminiscent of straw sandals. Sitting at dinner, Kihatiro Onitsuka drew attention to the structure of the octopus's tentacles, and an idea came to his mind. Since that time, a concentric pattern resembling suction cups on the tentacles of an octopus has appeared on the soles of Onitsuka Tiger basketball shoes. It was this innovation that allowed for excellent grip on the site.
In 1953, the company developed running shoes for long-distance running. The Ethiopian marathon runner Ababa Bikila began wearing these shoes in 1957, for the first time in his career. Before that, he never wore shoes, because he was convinced that no technical tricks could exceed the results of running barefoot.
Well, the famous stripes on the sides of the shoes appeared in the early 60s.
Model Features
- In the manufacture of shoes, the company primarily cares about convenience. This principle led to the emergence of models such as Gel-Lyte III, Gel-Lyte V, Gel-Kayano. They do not lose their popularity to this day. Although the release of the first model was produced in the 90s.
- When choosing Onitsuka Tiger sneakers, for a start it is worth deciding on the surface on which you will operate this model. For a hard surface in the open, models that use DuoMax technology are suitable. A solid sole with a large amount of special gel in the middle layer provides high wear resistance with improved cushioning.
- If the main training ground will be a gym with a special coating, then Cumulus, Puls models will suit you. Their name translates as "various clouds." The movement in them is comparable to the immersion of legs in a cloud - these are the thoughts that arise when using these models.
- There is also a low-budget shoe set, especially for beginner runners. Models such as Patriot 7, Emperor 2, despite the affordable price, have almost all the properties of their more expensive brothers.
The company launched one of its latest trends in the market in mid-August 2016. In the manufacture of the brand called Vegetan Pack, genuine vegetable tanning leather is used.
In addition to sports shoes, Onitsuka Tiger also produces a line of classic models. Using modern achievements and new fashion trends, this company managed to combine classic Japanese traditions and fashion trends of the 21st century in its shoes.
