Sneakers New Balance

New Balance sneakers are unique shoes in their own way, because nature itself inspired the creation of the company's founder. The owner of a sneaker factory once drew attention to how domestic chicken walked in the yard. The man examined how the bird stands on its feet, using three points as a support. The structure of chicken legs allowed the businessman to implement a brilliant idea and launch the world famous nonsense, which has not changed quality standards for more than a hundred years.

The New Balance sneaker has long been in the shadow of giants such as Nike and Adidas. However, everything changed in 1976, when one of the models of this shoe was recognized as "the best for running." The owner of the company, Gene Davidson, was able to introduce into the running shoes such nuances as replacing a leather tongue with a nylon and dense high back that securely fixed the foot.

From now on The popularity of New Balance is only increasing. Now this brand is not only a leader in the world of sports shoes, but also one of the first in the fashion market. Everyone wore New Balance: from athletes to housewives, from stars to students. And there are many explanations for this.

The main advantage of New Balance is their versatility. The appearance of this shoe allows you to wear it with a tracksuit, jeans or even a dress, and urban fashionistas wear even evening options with these sneakers. The variety of models, colors and amazing convenience of New Balance made them mega-popular!

For more than a hundred years, New Balance has released a huge number of models of sneakers that have excellent quality., ergonomics, attractive appearance and unsurpassed wear resistance.There are also unusual New Balance models - for example, luminous or high, which cover the ankle. Despite the fact that most of New Balance sneakers looks like “unisex”, it is conditionally possible to divide them into children's, women's and men's.

Children's sneakers completely copy adult models - with a sole thickening to the heel, upturned toe and the letter N on the sides. At the same time, the company even produces tiny sizes for children who still do not know how to walk or are just taking their first steps. Male models - sports and casual sneakers that can be worn “both in a feast and in the world.” The color scheme is huge - from restrained black, gray and dark blue, to bright, acidic shades.

New Balance female models come in several categories: classics, sports (for example, for running) and fitness, for everyday wear, tourism, as well as special anatomical models. On sale you can find nylon and suede sneakers, leather or combination options. From men, again, they differ in size, which means a more elegant form.

There are several top female models that are now considered almost legendary.

• Sneakers New Balance 373. A discreet, neutral model that has a soft pad at the back of the sole. This feature is associated with female anatomy - a weakened Achilles tendon. Thanks to this small but very important nuance, this model was very fond of both athletes and just casual style fans.
• Sneakers New Balance 442 - Lightweight and very comfortable with a solid rubber sole. This material is shock absorbing, provides comfort even under heavy loads, wear resistance of shoes. One of the favorite models of runners.
• Sneakers New Balance 574 - stylish and bright, they settled in the wardrobes of many young girls. A feature of the model is the anatomical insole, anti-slip sole and breathable mesh on the toe.

Over the past year, New Balance has offered customers a number of new products that cannot be ignored:

• Sneakers New Balance 530 in a new color - a very extravagant pair of shades of the night sky with bright accents. These are shoes that are made using velvet and mesh. The special technology of this model “dampens” the load on the legs and bumps while running or walking, and the toe and heel are reinforced with carbon rubber, which protects the legs and ensures long service life of the shoe.

• Sneakers New Balance 1600 with a unique sole. Abzorb technology provides a soft and comfortable ride and minimizes stress. Inside the sneakers, a textile insole made of a special material that tolerates washing well.

• Sneakers New Balance 580 in black and yellow and gray-pink colors. The classic model has acquired a bold appearance that attracts glances and emphasizes individuality.

New Balance is a true flagship in innovation. Since 1976, the company has introduced many innovations in the production of its shoes. New Balance has a wealth of technologies that allow consumers to purchase a truly great product.

First of all, this is a special depreciation technology that keeps the sole of the sneakers in its original form, regardless of the load on them. Later, the novelty underwent changes, and New Balance sneakers received an insole, which also has shock-absorbing properties along its entire length. The sole of New Balance is made of Acteva material, which not only keeps its shape perfectly, but also has a low cost price, which makes it possible to reduce the price of shoes in stores. Outside, the shoes have waterproof impregnation.

Inside the sneakers, a special material is used that fights bad odor and excess moisture., and also solves the problem of sweating feet. In the manufacture of New Balance sneakers, a system of seamless connection of parts is used, which prevents rubbing shoes, in addition, some models have additional load absorption, which is very important for runners or just active people.

I would like to note two types of soles on the sneakers of this brand - this is the middle sole and solid. The midsole, created by EVA technology from a versatile material that is very durable, lightweight and very durable. The ethylene vinyl acetate from which such a sole is made is environmentally friendly, odorless and has an antifungal effect.Shoes with such a sole do not deform, they quickly recover after exertion, and you can wear these sneakers in extreme cold, down to -30 ° C.

The color scheme of New Balance is very, very wide, which is very pleasing to fans of the brand. Classic models can be released annually in updated shades, to the delight of buyers. However, you can highlight the basic colors of the brand: black, dark blue and purple, gray and beige.

Many models have bright accents: shades of green and emerald, orange, pink, red, yellow. Almost every pair has white color nuances, but finding the whole snow-white New Balance shoes is problematic.

When choosing and buying New Balance sneakers, especially online, you need to consider that their dimensional grid does not coincide with the generally accepted one. To make these shoes sit perfectly, you need to measure the foot and compare the result with the brand table, which is easy to find on request on the Web. The leg needs to be put on a piece of paper, circle around the contour, and then measure the distance from the center of the heel and the edge of the thumb.

If you first decided to buy New Balance brand sneakers, it is best to make a purchase in a store where you can touch and measure shoes. The fact is that New Balance has some features that you need to know about in advance.

Firstly, sneakers sewn in the USA are larger than European ones, those sewn in England are half a size smaller, and Vietnamese and Chinese are half a size or even a size smaller. Secondly, different models have different completeness (foot width at the very beginning). This moment is difficult to predict, so it will be easier to determine without trying. Thirdly, “unisex” models have a male size range, and if a woman buys such a pair, you need to focus on men's measurements, measuring your own foot. Besides, Many New Balance models have a number of anatomical features that may not be suitable for a particular person.

New Balance - very high-quality shoes, resistant to wear, but this does not mean that you can not take care of her or do it carelessly or aggressively. There are a number of rules that will extend the life of the sneakers, and, more importantly, keep their impeccable appearance for a long time. The manufacturer is against washing sneakers, so before putting them on for the first time, it is better to apply a protective agent.

Wet New Balance must not be dried on a battery, open fire or using a hairdryer. Sneakers should be stuffed with soft paper and placed at room temperature in a dry, ventilated place. If the sneakers got dirty, you need to check whether dry cleaning can cope with pollution.

For suede or textile models, you can use a soft brush. or special silicone, as well as a cloth with a pile - shoes need to be energetically, but easy to rub, shaking off the dirt. It is allowed to wipe leather models with a damp cloth. New Balance is strictly forbidden to be washed in a washing machine or immersed in the whole water. After the shoe is cleaned of dirt and dried, it is worth again applying special wax, cream or spray on it that will repel water and dirt.

The first is shoe packaging. New Balance supplies its sneakers in a signature blue and red cardboard box on which the logo flaunts. Each shoe is packed separately. They need to be carefully examined by the second stage.

The sole of New Balance is the main pride of the brand, and it must be impeccable. Each sneaker should be bent in half without hesitation, and if the sole has not regained shape in 2-3 seconds, you will most likely have a fake. Coarse rubber may remain bent for a long time, and other poor-quality material may even burst. Inspect the insole, feel it - even in different models and different insoles, but they should all be durable, sound, through them should not be felt “honeycombs” of the sole.

Another important point is the seams. In the original, they are clear, neat, stitched and glued at the junction of the sole and upper material. There can be no drops of glue and protruding threads. Each pair also has several NB logos - on the insole, on the sides of the product or on the tongue. Inside the tongue, all information should also be indicated - size, country of manufacture, model name.

There is also a method that gives one hundred percent guarantee that before you are original shoes. To check this, you need to have an ultraviolet flashlight. New Balance uses a special protection system, almost like on banknotes. You will need a dark place where you need to unscrew the tongue of the shoe and direct an ultraviolet ray at it. The brand logo will immediately appear on the original, not visible in normal light. This method works absolutely on all New Balance models without exception.

The average cost of the original New Balance models is from 10,000 rubles. Novelties or specialized models for sports can be twice as expensive, and on sales you can count on a discount of up to 30-35%.

Of course, sneakers are, first of all, sports shoes that will suit any outfit in this style. A tracksuit, top and leggings, shorts and a T-shirt - New Balance will perfectly complement this look. Everything is much more interesting with other fashionable trends.

Street fashion only welcomes New Balance as an addition to the mass of images. These are very stylish and original sneakers that look appropriate with most things from the women's wardrobe.

Great look at New Balance in casual style. Jeans or jeggings, skirts, dresses or sundresses of a free cut, bright t-shirts, sweatshirts - all these are wonderful companions for sneakers. And you can wear New Balance in any weather, combining them with a coat, puffy vests, leather jackets or thin coats.

Young ladies who prefer a more feminine, romantic style of clothing also do not lose, choosing New Balance. They are perfectly combined with dresses of any cut - from tight mini to flying models "to the floor". Such images are not the first season to “walk” the world stars, and you can spy on a successful combination with them.

New Balance will fit into a glamorous look - cocktail dresses in rhinestones, sequins or spikes will only benefit from such a neighborhood. Sneakers will not simplify the image, but, on the contrary, will add a hint of insolence, negligence to it and indicate that the lady who chose this outfit is free and thinking about her comfort.

Another cool trick is to combine New Balance sneakers with a business suit. Those who are not ready for bold experiments will use restrained leather models, and creative and bold girls will like a duet from a classic trouser suit and super-bright sneakers.

About New Balance sneakers speak simply: very stylish, beautiful and incredibly comfortable shoes that I don’t want to take off in the evening. These sneakers are loved by professional athletes, business women, young mothers, lovers of an active and healthy lifestyle and urban fashionistas.

Those who at least once wore New Balance sneakers emphasize that they don’t get tired of their shoes, even with a long and difficult day with many movements. An indisputable plus is the impeccable design of shoes, which fits perfectly into any wardrobe and does not leave problems with the selection of clothes.