Popular sneaker brands

Sports sneakers can certainly be found in the arsenal of every person, even a very far from sport. Because they have long gone beyond the narrow framework of their direct destiny. Probably there is no more convenient and comfortable shoes for jeans or shorts than light sneakers. Therefore, manufacturers of these shoes annually produce huge collections of a wide variety of models, constantly improve them, and expand their product line.

Among the huge number of manufacturers from around the world there are several universally recognized brands, whose products are in constant demand among buyers of different ages and social status. The most famous and popular of them will be discussed in our article.

One of the most sought after global brands whose name has become a household name when it comes to sneakers.

During its existence, the company has become a successful concern, which produces today not only sports shoes, but also clothes and equipment. Due to the huge number of subsidiaries, the company's products are well known in every corner of the globe.

The products manufactured under this brand are characterized by impeccable quality, modern design, full compliance with the latest quality standards and a huge variety of model range and colors.

Each person can easily choose a pair of sports shoes that is ideal for him. Adidas shoes are distinguished from sneakers of other manufacturers by a flat sole, a wide tongue and three characteristic stripes - the brand logo of the brand. In the latest collections, many models have ankle height.

Perhaps many people know that the founder of Adidas rival company is Adolf Dassler’s sibling, Rudolph. The company was founded in Germany in 1924. The main activity of the company is the production of clothes and shoes for professional athletes. It is no coincidence that Puma sneakers can be found on the feet of players of almost all world teams.

Another recognized world leader in sports shoes appeared in 1958 in the United States. The history of this company goes back to the end of the 19th century, when the shoemaker Joseph William Foster came up with the idea of ​​providing spikes for running shoes to give them better grip. The invention turned out to be so successful that Foster’s business went uphill, and he soon founded a company to produce special shoes for runners.

One of the main areas of the company is the production of women's sneakers for active sports. A wide assortment range allows you to easily choose a model of any design in a classic or unexpected color performance.

The company was founded in the USA in 1946. The products of this brand are well known all over the world, thanks to a huge assortment line designed for customers with different income levels, different needs and level of sports training.

The company does not stand still, developing and introducing into production the latest innovative achievements. For example, in the spring of 2016, the company announced work on models with self-lacing shoelaces. It is about these sneakers that fans of the Robert Zemeckis trilogy “Back to the Future” have been dreaming of since the release of this film. This year's collection of sneakers is distinguished by bright, acidic shades of light green, fuchsia, yellow and other colors.

The American company, which is now controlled by the Nike brand, was founded in 1908.

The company is a major supplier of athletic shoes for US basketball players.

Sneakers from this brand have gained immense popularity due to unsurpassed comfort and increased wear resistance.

In the cold season there is nothing better than winter sneakers. For example, from Columbia. Sneakers are not only warm and comfortable, they are also very durable and durable!

Most often, the most popular brands for the production of sneakers are American. But there are exceptions, for example, the Italian company Fila, whose models meet not only all the requirements for good sports shoes, but also the latest fashion trends.

By the way, lovers of fashionable models can turn their attention to sneakers from the Chanel brand. The classic color scheme, brand name brand, natural suede and leather - the perfect choice for people who appreciate comfort and beauty!

Another collection of fashionable sneakers is presented this year by designer Alexander Wang, who proposed stylish snow-white models with a black back and red laces. These sneakers fit perfectly into the everyday wardrobe of any woman, due to its universal compatibility with other clothes.

The constantly growing demand for the products of world famous brands invariably leads to the emergence of companies offering fakes for original models. They can be conditionally divided into 3 groups:

• original sneakers for some reason that did not pass quality control and were not put on official sale (marriage):
• high quality fakes or replicas of famous brands:
• low-grade fakes.

Of course, products from the last group can be immediately distinguished from high-quality with the naked eye. Sticking out seams, poor quality materials, lack of color, hardened droplets of glue, a fuzzy pattern or inscription and other points will give a fake.

But products from the first two groups are more difficult to distinguish from the original. Sometimes only through special expertise. But in order to protect yourself as much as possible from buying low-quality sneakers, it is enough to pay attention to several key points:

1. A place where sneakers are sold. Of course, the ideal option is company stores and their outlets, boutiques located in shopping centers or large stores. The purchase of sneakers in the clothing markets or through social networks from unverified sellers many times increases the risk of buying low-quality goods.
2. Cost. Often, in the pursuit of a low price, people do not go to branded stores, but try to find the original product through ads on the Internet or other places. Of course, the price for a replica or low quality product is significantly different from the cost of the original. But the wear resistance, quality, and presentation of such sneakers will be disproportionately losing to the branded product.
3. Sole quality. The quality of sneakers directly depends on the quality of their soles. An unpleasant odor, an unbending surface, a glossy rubber gloss are signs that should alert a potential buyer. World famous world brands use only composite materials for the production of soles, which give it a matte finish rather than shine.
4. An identification number. Such information can be seen on the box or a pair of shoes. By comparing this number with the information posted on the official website of the company, you can find the matching sneakers of the original model.
5. Producing country. The world's largest brands of sports shoes have long placed their production facilities in China. And the inscription that the sneakers are made in the USA or European countries should now alert the potential buyer.

When buying sneakers, you need to pay attention to the seams and their quality. They should be smooth, clear, neat sizing. Branded sneakers are usually lightweight. The holes for the laces are made in a D-shape or in the form of hooks so that moisture does not get inside the shoe, as is the case with round holes.

Models of course differ from each other. In order to choose the perfect option for jogging, you need to pay attention to light models with good cushioning. Under the surface of the foot and the heel there should be an air pocket, which when running will act as a kind of spring so that the foot does not drop sharply to the surface.

Running shoes are models with a small sole and a round toe. As for color, modern designers offer all kinds of color solutions. Starting from the classics, ending with trendy neon colors.

Tennis court It requires sneakers with a good, elastic sole, but a sufficiently reinforced back so that the shoes fit the athlete’s leg as tightly as possible.

Models for aerobics should be taller than regular sneakers. They should be lightweight and have an air pocket under the foot.

Running shoes should be equipped with a sufficiently rigid and grooved sole. And the top should be soft, with a comfortable, high lacing.