Professional cosmetics: varieties, brands, selection tips

Professional cosmetics - A special product designed for use by specialists in their field. Means of this class are often sold in larger packages, have a more concentrated composition, or require additional manual mixing of the ingredients.

Professional rulers have decorative make-up products, body care products, face and hair cosmetics. The best of them are used in dozens of countries, and their effectiveness and safety are beyond doubt.

Professional cosmetics is a special class of products used in salon conditions. The brands that release it may also have home-streaming results. In this case, the bulk of the funds will still be developed for cosmetologists, makeup artists or hairdressers, and not at all for independent execution of procedures.

Differences between salon products from home are quite obvious.

• Availability of a strictly adhered use protocol. Each step in the course of application of products is precisely calculated and must be strictly observed.
• Mandatory certification. The risk of counterfeiting in the professional cosmetics market is minimized.
• The need for staff training. When working with cosmetics, only specialists certified by the manufacturer are allowed to serve customers.
• Selection of ingredients by mode of action. The number of ineffective fillers is minimized. That is why the consistency and smell of products for professional use differ from those that are characteristic for the products of the mass market segment.
• Focus on the result. In most cases, it is visible immediately after the procedures, and the cumulative effect lasts much longer.
• Lack of bright, catchy packaging. Most often, the design of professional lines of cosmetics is very minimalistic.
• High concentration of substances in the composition. Cosmetics are safe only when used under the supervision of specialists and the strict observance of all recommendations.
• Thorough clinical trials of each type of product. Before being available to cosmetologists and other specialists, the compounds undergo serious testing.
• Effect on all skin layers. While conventional cosmetics do not penetrate further than the surface, professional cosmetics work even deep in the dermis. This ensures a global solution to the problems that arise, and not their temporary disguise.
• Systematic approach. In the complex, the means of one line work better than separately. The result is more persistent, impressive and lasts longer.

While conventional cosmetics mainly affect the external manifestations of problems - pigmentation, wrinkles, dry skin, professional products guarantee an effect on the root cause.

All professional cosmetics is divided into therapeutic, salon, selective and for home use. There are always leaders here - companies that manufacture compounds to solve specific problems: rejuvenation, acne and dermatitis, eliminate pigmentation, and reduce sebum production. Like high-end cosmetics, specialized formulations are made from carefully selected ingredients.

The best products of professional products correspond to premium home care and in many ways surpass it. Moreover, many brands have their own laboratories where new products are constantly being developed and product formulas are being improved.

Professional hair care is achieved through proper nutrition, hydration, protection and recovery. Recognized leaders in beauty hairstyles are considered companies from the USA, Spain, France. Many cabin lines are made in limited series and do not go on sale. Russian manufacturers (Estel, Ollin) are already seriously competing with global brands, but are not so well known to ordinary customers.

British beauty salon brand. Especially popular are its dry shampoos, styling products. For Russia, the brand is still new, but The company has existed for more than 40 years and is considered a true expert in painting and styling. A bright packaging design managed to become a real brand name of the brand.

The Italian brand of professional hair cosmetics, which has been successfully sold since 1965. Among the most important achievements of the brand is a unique patented “Drops of color” system for correcting hair shades. In addition, the company produces tinting masks, powders and creams for clarification, emulsions. There are series for hair nutrition Diksonatura and Argabeta with argan oil. A bioseries has been developed for care Keiras no parabens.

The American brand specializing in the production of salon cosmetics for hair. The brand has existed since 1986 and is owned by Farouk, a recognized leader in hair beauty. It is this company that holds patents for resistant ammonia-free dye and keratin-coated straightening tongs.

The Chi brand creates its products on the basis of natural silk, related to the keratin structure of the hair by 90%. This provides ease of absorption and assimilation of funds. The brand has a series:

• Esquire grooming - for men;
• Royal treatment - for intensive recovery;
• Power plus - for updating;
• Rose hip oil - for dyed hair;
• Keratin - to restore the structure;
• Enviro - for smoothing.

Salon professional hair cosmetics, manufactured taking into account all market requirements. The brand has a full-cycle plant in Russia, laboratories in France and Austria. Raw materials come from North America, South America, Asia, Europe, carefully selected, thought out and packaging design. Among the products there are different lines.

• Ampoule care. Here are complexes for blitz therapy against loss, vitamin immunosoftner and activator-starter of the hair color system.
• Cream paints. The series is called "Colors of Metropolises of 7 Continents." The color palette includes dozens of natural and fashionable shades.
• Clarifiers powder in packaging of 500 g.
• Oxidant Cream Oxidant Lotion-Activator. Presented in the form of milk with a concentration of 1.5%, 3%, 6%, 9%, 12% in volume of 100-150 ml and 1 liter.
• Europa. This includes 11 episodes to solve various hair problems. You can choose tools for daily care, dyed hair, cold blondes, tone, anti-inflammation, sulfate-free for sensitive skin, moisturizing, anti-aging, for shine. There is a men's line and a series with keratin for recovery.
• South america. Means for intensive recovery in drops, elixirs, in the form of a cell suspension, serum for tips, boosters and ethers.
• North america. Persistent styling for creative looks. There are indelible spray-cares, thermal protection and 2-phase remedies for active recovery.
• Ocean. A series of shampoos and conditioners for colored and natural hair.
• Aerosol styling products. The brand produces varnishes and mousses for fixing hairstyles.

Russian brand on the market since 2011. From the very beginning the bet was on the individual development of formulas, the supply of raw materials from EU countries, the passage of full product certification. The brand produces medical and care series, serums and concentrates.

The brand was one of the first on the market to release peeling for the scalp in a convenient shampoo format. In addition, Ollin has compositions for bleaching and coloring hair, perms, spa lamination. Separately presented the men's line of funds. The styling line includes gels, mousses, varnishes, waxes and sprays with varying degrees of fixation to fix the hairstyle.

Favorite make-up brand of Hollywood stars of the highest category. The California brand is a confident leader in surveys of the world's leading stylists. The brand was created with the participation of stylists, hairdressers, doctors of science and professionals in the field of biotechnology. Living Proof launches a series of professional cosmetics.

• Full. Stacking products to increase volume. The range includes sprays, creams, shampoos, conditioners, including sulfate-free.
• Restore. Means of this line provide intensive restoration and protection of hair.
• Frizz. Silicone-free range for intensive nutrition, protection from the adverse effects of external factors and easy styling. The brand also has travel sets in this series.
• Perfect Hair Day. Means for all types of hair. Of particular interest are high-quality dry shampoo, hair mask 5 in 1, wet shampoos and conditioners.
• Blowout. Texturing and styling products to give the finish gloss to the hairstyle.
• Curl. Compositions for the care of curly hair.
• Straight Line for hair straightening.
• Style Lab. A series for texturing strands, giving the hairstyle expressiveness, elastic fixation of strands.
• Control A series of strong fixation styling products.

Professional funds from a company better known in the mass market segment. Means in the Igora line are focused on toning and dyeing hair. The company produces in this series of oil-based oxidizing lotions in a concentration of 3%, 6%, 9%, powdery blonorants.The Igora range also includes professional lotion for removing paint and cream brighteners.

Among the dyes of this brand there are many interesting products. Coloring Mousses Absolutes Age Blend Permanent Collagen Creamsseries Royal in a new range, special - for gray hair. Pastel mixtons Mix over allow you to get the right shades. Neutral toner Vario blond provides comfortable discoloration with extra-cold shades.

French professional hair cosmetics. The brand produces high-quality care products based on thermal water, marine collagen and plant materials. The composition contains a high dose of vitamins and minerals. There are no sulfates, and cocoglucoside based on coconut oil and fructose acts as a foaming agent.

The brand has certificates of GMP, FDA. Among the funds of Angel Professional, the line stands out Spa of the deep sea for intensive hair nutrition.

The American company Sebastian Professional is one of the leaders in the global market for hair care. It was founded in the 70s of the XX century by John Sebastian and Jerry Cousinz. Over the course of its long history, the brand managed to invent tongs for corrugations, revolutionize staining, and style street trends in styling. Among the cult products are Cellophanes conditioning tints with conditioning effect, dry shampoos and styling products for washing off hair.

The rating of professional professional cosmetics for the face includes premium brands.

• Skin Doctors. An Australian brand specializing in the manufacture of products based on the principles of pharmaceuticals, combining the healing and caring properties of cosmetics. The company has eye makeup in the lineup Eyetuck, T-zone control to combat oily sheen on combination skin. The brand also produces instant action products - modeling serum, instant cream-lifting Instant facelift deserved admiration of customers, the anti-aging line, as well as compounds for problem skin, is of interest.

• La Roche Posay. Professional cosmetics for problem skin care, contains valuable thermal water from sulfur sources. The company produces anti-aging lines and series for the fight against acne, anti-inflammatory, tonic formulations, characterized by high quality products.

• Ahava. Israeli cosmetics of a professional level. The products contain Dead Sea mineral mud, valuable sea salt and other natural ingredients. Ahava has a wide selection of anti-aging cosmetics, exfoliating, regenerative products. It is actively used by leading cosmetologists in Israel, Russia, Europe.

• Dr. Hadbad Russian professional cosmetics for problematic and aging skin. The funds created by the brand are developed under the strict supervision of cosmetologists and belong to premium products. Among the products of interest are creams and face serums with ceramides, gel masks with the detox effect, a series Botu Snail Serum to combat age-related changes.

• Couleur caramel. Professional decorative cosmetics on a natural basis. The trademark produces products certified as Organic. Among the brand's series are mineral tonal bases Complexioncosmetics Lips for lips, Eyes for eyes, Hands for hands and nails, removers for makeup, brushes, other accessories.

Among the manufacturers of professional body cosmetics and spa treatments, the undisputed leaders are Asian brands. Some noteworthy companies include the following.

• Thai Traditions. The brand from Russia offers high-quality products made according to Thai traditional recipes, the company has laboratories in the Russian Federation and Thailand.The company has algae-based formulations for spa treatments, wrapping sheets, massage oils with kelp. Hand creams, sugar body scrubs, and milk foot baths are of interest.

• Thalac. French brand of body cosmetics based on the principles of thalassotherapy. The brand has existed since 1983 and originally produced professional formulations for its spas. Cosmetics are made under the motto of maximum visible effectiveness from the first use. Algae are extracted in the Mediterranean Sea, cosmetics with scrubbing properties contain sea salt, moisturizing compounds include thermal water, creams with anti-aging effect - black caviar.

• GiGi. A brand that produces everything necessary for professional salon hair removal and aftercare. The company specializes in the manufacture of wax and paraffin for hair removal, analgesic creams, lotions, talc, gels, oils.

• Aravia Professional. A brand of cosmetics for shugaring, specializing in creating high-quality products for hair removal using sugar paste. In addition to natural formulations directly for work, the company produces lotions for use after the procedure, scrubs, gels for preparing the skin, cream with panthenol to soothe inflammation, healing and regeneration, micellar cleansing products.

• Algotherm. Cosmetic brand from France, producing body care products without parabens, phenoxyethanol. The basis of the products are thalassotherapy recipes, the skin is rejuvenated, nourishes with the help of marine minerals. Marine collagen in the composition has a pronounced anti-aging, lifting effect. The brand has 5 product ranges: Algopure – for problem skin Algoregard - with the most natural composition, Algotime Expert - for rejuvenation, Algoessential - for cleansing, Algohydra - for moisturizing.

When choosing professional cosmetics for hair, face, body It is worth focusing on certain recommendations.

• Check for certificates. All high-quality makeup products have them, and not only according to national, but also according to international standardization systems. The absence of a certificate is a sign of fraud.
• Go through pre-typing. Oily, dry, normal, combination skin - this is just the "tip of the iceberg." Professionals distinguish up to 20 types, and for each, care will be their own.
• Take into account the degree of age-related changes. In some cases, even the highest quality makeup products require a mandatory addition in the form of hardware procedures.
• Do tests for allergic reactions. To do this, there are always samplers in the lines of professional cosmetics in the salon, they can be tested.
• Identify a specific problem. Professional tools work best in those cases when you need a narrow specialization.
• Combine salon and home care. It’s worth choosing kits for independent use of the same line that the cosmetologist uses, at least in order to consolidate the results achieved, to make them prolonged.

In the next video you will find an overview of professional Israeli cosmetics GiGi.