Mass-market cosmetics: features and brand list

In this article, we will talk about mass-market cosmetics, which is most popular among the widest segments of the population. Let's look at its features and consider a list of the best brands from this segment that produce good-quality cosmetic products.

First of all, these are the most affordable cosmetics. When they are created, special innovative technologies are not used, serious research centers are usually not provided for companies manufacturing cosmetics of this class, therefore the effectiveness and quality of such cosmetics is rather modest.

The composition of the mass market series includes inexpensive componentssuch as plant extracts, fatty and essential oils, various minerals and vitamins. Chemical preservatives and flavorings, parabens, mineral oils, liquid paraffin and others are also present as components.

Therefore, when choosing a product, it is recommended to carefully read the description of the composition in order to minimize the negative consequences from its use.

In the annotation to many cosmetic products of the mass market it is indicated that they are suitable for any type of skin, however, there are also products suitable for:

• for dry and normal skin;
• for dry skin;
• for oily skin;
• for sensitive skin.

The characteristic features of mass-market cosmetics are their wide popularity, bright packaging and low cost. Experts say that up to 90% of the cost of such products falls on advertising, and only the remaining 10% pay directly the contents of the jar of such funds.

Here is a list of brands that produce mass-market cosmetic products, which are known to many and many users:

• Avon
• Eveline
• Garnier and L'Oreal (also offer middle market products);
• MaxFactor;
• Maybelline;
• Ruby Rose
• Faberlic
• Oriflame;
• Dove;
• Avanta
• Belkosmeks;
• "Sparrow";
• "Viburnum";
• "Red line";
• L'Etoile;
• Markell
• "Neva cosmetics";
• "Recipes of grandmother Agafia";
• "Russian field";
• "Freedom";
• "One hundred recipes of beauty";
• "Clean line";
• "Black Pearl" and others.

Let's look at the top 5 brands that produce the highest quality mass-market cosmetics according to popularity ratings and customer reviews.

• Finnish brand Lumene manufactures products in two directions: nursing and decorative. Lumene has developed cosmetics for different age groups and skin types. There is a special line of care products for men, as well as a separate series of Natural Code with plantain for young people. The composition of all products of this brand includes beneficial extracts of northern plants.

• Sleek MakeUp - British brand that produces decorative cosmetics. The Sleek MakeUp collection includes highly pigmented products with a variety of textures, characterized by richness and a variety of color palettes. The company aims to produce high quality products at affordable prices.

• Honors Italian Brand Nouba safety, amazing colors, delicate textures, rich shades of everyday and exclusive cosmetics are considered.

• Russian brand Splat professional specializes in the production of care and medical cosmetics, such as Heya shampoos and balms, toothpastes and rinses. Splat oral hygiene products are the third leading manufacturers in the world.

• Belweder - name of the products of Polish therapeutic cosmetic products. All products are hypoallergenic, the company specializes in producing nail products that make up more than half of the entire brand collection. Another area in which the specialists of the Polish company work is lip products. Characteristic features are the gradation of products for consumers of different ages, as well as decent quality and reasonable price.

Many users mark some products of a well-known brand. Garnierfor example, BB cream, micellar water and basic skin care products. NYX brand cosmetics has a rich color scheme and also excellent quality. Inexpensive products from Essence young girls may like their constantly updated assortment and pleasant shades of decorative face products.

The products of the mass market are not designed to solve the problem, but only to temporarily disguise it. Professional cosmetics, on the contrary, due to its active components eliminates the disadvantages of appearance. All salon cosmetic products are very effective, the formulation of such products is developed in special research laboratories, and innovative technologies are used in the production.

Professional cosmetics are not sold in ordinary stores, they can only be purchased at beauty salons or specialized outlets. You cannot use such products on your own: the composition of the products is so complicated that without special preparation you can cause irreparable damage to your skin and hair. However, there are lines of professional home care products that only a master beautician has the right to appoint as an addition to salon procedures.

Despite the rather high cost, professional cosmetics are very economical.

Mass-market cosmetics are distinguished low price and quite low, Compared to professional, quality. It is universal. You can use it only for everyday care at home.

Luxury cosmetics are also different from the products of the mass market. Luxury cosmetics contain a greater percentage of natural ingredients, such as extracts of healthy plants, vitamins and minerals. The cosmetics of the mass market differs from luxury cosmetics in that the plant extracts included in it are obtained by hot pressing, as a result, biologically active substances, unfortunately, are almost completely destroyed at the output. To create herbal ingredients of luxury cosmetics, only cold pressed is used, thus all the beneficial properties of plants are preserved.

Luxurious cosmetics formulas are developed in research laboratories and institutes, therefore such cosmetics are quite effective, can affect the skin at a deeper level than mass-market cosmetics.

Chemicals included in luxury cosmetics are minimized, making them safe.. Many lines of such cosmetics are hypoallergenic.

The following video provides an overview of the best cosmetics from the mass market.