Facial cosmetics: types of products, features of choice and use

Beautiful and healthy skin was appreciated at all times. Since ancient times, women have learned to extract, mix and use natural nutrients and coloring substances for cosmetic purposes. Naturally, over time and progress, the components in cosmetics were gradually replaced.

Through long experiments, more advanced, effective and long-lasting cosmetic products were specially created. And the process of skin care itself is divided into several important stages. At the moment, we have a huge market with an incredible assortment of cosmetics for various purposes, including for all ages and skin types.

The first thing you need to pay attention to when choosing cosmetics is its composition. At the moment there is a conditional separation of cosmetics organic and inorganic or “natural” and “unnatural”. It is believed that the first type of cosmetics has the most environmentally friendly composition, which uses up to 95% of natural substances. In the second type, the components are mainly artificially created synthetic substances.

It is clear that cosmetics marked "bio", "eco" or "organic" is becoming increasingly popular, since no one believes that "chemistry" can bring at least some benefit to the skin. However, for the sake of fairness, it is worth noting that such a separation of cosmetics is rather crude, since in any case the so-called harmful substances are used. And experts argue that the main criterion for the toxicity of a substance is only in its proper combination with other components and in the right dosage, because everything excessive can become poison.

According to the current regulatory rules, certain active chemicals can only be added to cosmetics in a strictly specified dosage. All companies that officially produce their cosmetics rely on these documents. Therefore, if the product is certified and licensed - it is safe.

Although many cosmetologists do not recommend the use of cosmetics, which include alcohol, glycerin, silicones, sulfates, mineral oils or parabens. Or, conversely, they recommend 100% natural substances for self-care at home, which can easily be bought at a pharmacy or even an ordinary store:

• succinic acid for wrinkles;
• Vitamin E and A in capsules for youthful skin;
• collagen;
• solcoseryl;
• taurine;
• boric acid;
• retinol;
• heparin ointment;
• fish fat;
• linseed oil;
• burdock oil for hair and skin;
• tea tree oil, which gently tones and tightens;
• grape seed oil;
• any cosmetic oils.

And some women even use ordinary products at home, such as:

• honey;
• avocado;
• bananas
• egg yolk;
• aloe;
• soda, etc.

To whom it is really important to carefully read the labels and composition in order to choose the right care and decorative cosmetics.

• Allergies. Initially, the composition on cosmetic products began to be printed only because of the danger of severe allergic reactions. There is even an official list of cosmetic allergens that should be avoided by people suffering from any intolerance.
• For those who know their skin well, its type and individual preferences. For example, someone whose skin reacts poorly to oils, some fluid in which they are absent is perfect. If sensitive and dry skin, it is better to avoid cosmetics that contain essential oil, various perfumes and the same allergens. Oily skin will definitely react poorly to creams with alcohol in the composition.
• Vegans, vegetarians and those who support the eco-movement. Look at the presence of carmine, wax, gelatin, cysteine, estrogen (the hormone of pregnant horses is mainly used), keratin, lanolin, placenta, etc. Also, vegans avoid drugs that use ceramides in favor of those that contain lecithin. It is important to understand that natural and organic cosmetics do not always meet vegan or vegetarian requirements.
• Those who are looking for a solution to more serious issues - like anti-age or anti-acne. Most likely it will be serum (serum), that is, a potent concentrate. In this case, the composition should look for the very promised active ingredients, the effectiveness of which has already been proven in solving a certain problem (for lifting effect, whitening or with healing properties). Note: the first component in the composition is the component which is more than 1% in the product, all the others are already at a concentration of less than 1% and, accordingly, affect the skin not so actively.

In the modern world, one has to understand a huge amount of cosmetic products. It is important to understand what should be used to solve certain problems. In this abundance of everything, of course, a significant part is occupied by facial cosmetics. It can be conditionally divided into professional and one that can be used independently. The first group includes hardware cosmetics, ampoule, oxygen and acid - all that is used in the cosmetologist’s office.

The second group consists of several areas of cosmetics.

The one used for makeup.In addition to the usual means such as foundation, powder, blush, mascara, eye shadow and lipstick, a lot of other, more perfect products have appeared. In general, the global trends of make up industries dictate their conditions and maximize the possibilities for contouring and sculpting. Such tools help visually adjust the shape of the oval, eyebrows, cheekbones, eyes and lips, making the face as harmonious and expressive as possible.

Any, even the most perfect skin requires daily care and self-care. Nursing cosmetics is something without which a person cannot look truly well-groomed and healthy. This type includes any cleansing, exfoliating, tonic, moisturizing and nourishing cosmetics, as well as means for peeling, washing and whitening.

Moreover for each skin type and age, an individual set of daily care products should be selected. What is good for combination skin is definitely good for dry skin. For example, someone needs a means to narrow their pores, someone needs a special cream for dehydrated skin, someone needs whitening cosmetics or concealer. Otherwise, you can harm your health and beauty.

Sometimes, when visiting a cosmetologist, it turns out that the type of skin is not at all what was meant when leaving. And so the face reacts with acne, excessive dryness or, conversely, increased sebum (seborrhea). In this case correction of facial care strategy is required.

Anti-aging is distinguished from any other cosmetics by a particularly powerful composition, aimed at restoring skin elasticity, density and elasticity. Anti-age segment cosmetics are necessary for aging skin for lifting, toning, improving the relief and complexion. In the composition of such funds, you can often find such ingredients as hydroxyfixes (hyaluronic acid, for example), peptides, ramnose, retinol, vitamin C (high concentration), as well as a variety of extracts and natural oils.

Medical cosmetics was born at the intersection of cosmetic chemistry, pharmaceuticals and beauty industry. This type of cosmetics is also called dermatocosmetics, cosmeceuticals, pharmacy or medical. As the name implies, its purpose is to cure imperfections in the skin of the face that have arisen as a result of any disease or improper lifestyle.

It could be cosmetics of any orientation, but with a therapeutic effect. Moisturizer, mask, or even micellar water (a mild make-up remover) can be cured and sold in a pharmacy.

This type includes handmade cosmetics made at home, on their own, from ordinary products and with natural ingredients such as medicinal herbs and oils. Acts like traditional medicine, quite ineffective in comparison with modern cosmetology, but is beloved by adherents of all natural.

It is worth recognizing that sometimes even an ordinary bodyagi or the simplest broth of chamomile (or calendula) really works wonders.

According to one of the authoritative international committees of cosmetology and aesthetics, beauty products are divided into mass market, middle market, luxury cosmetics, professional and cosmeceuticals. This classification is directly related to the price segment.

What affects the cost of cosmetics? The conventional wisdom that only the costs of packaging, delivery and advertising are invested in the price tag, of course, do not reflect all reality. Primarily the price depends on the quality and uniqueness of the ingredients, on the effort spent on production, that is, processing and product development. From the simplest methods to unique long-term research in laboratories using the latest technology, as is the case with luxury cosmetics.

In the production of low-cost cosmetic products, the most affordable components and production resources are used. Such cosmetics will not solve serious problems, but this does not mean that it should not be used at all. Among makeup products, fairly effective and safe products are sometimes found. Many mass-market brands are happy to advertise beauty bloggers in pursuit of affordable and effective face care products.

If we talk about makeup, then mass market is not a good choice. Cheap ingredients can have unpleasant side effects. For example, pores may clog from the foundation, and cheap mascara will make eyelashes more brittle.

The mass segment is the most numerous and has hundreds of brands that can be found in any supermarket. These include such well-known brands as:

• "Clean line";
• "Black Pearl";
• Nivea;
• Ruby Rose
• Eveline
• Oriflame;
• Avon
• Faberlic

This is the middle price segment, the products of which are produced with a more natural composition. Typically, in Middle Market cosmetics, more than 30% of biologically active substances, and more plant materials are used for preservatives. All this in general affects the effectiveness of such cosmetics, which is definitely better than the mass market. However, due to more affordable processing technologies, products lose a significant part of their useful properties.

Middle-class cosmetics include brands such as:

• L`Oreal;
• Mary Kay;
• Yves Rocher;
• Natura Siberica;
• Revlon
• Bourjois.

Such cosmetics are also called selective, because high-quality selected raw materials are used in its production.

Luxury luxury cosmetics companies have the opportunity to:

• conduct unique research;
• introduce technological innovations into the creation process;
• to experiment with the compositions and structures of funds, creating new and more effective formulas;
• use rare ingredients with a high level of benefits;
• process them in the most gentle way, while retaining all the benefits in a tube.

Here are some luxury brands:

• Chanel;
• Christian Dior;
• MAC
• Nina Ricci;
• Guerlain;
• Lancome;
• Yves Saint Laurent;
• Versace
• Shiseido;
• Clarins
• Clinique;
• Elizabeth Arden;
• Helena Rubinstein.

Considering most of the brands in one article is not possible. You can identify several areas in cosmetic products at the beauty market around the world.

At the moment, Australian cosmetics is considered one of the most effective. Only the Korean one can compete with it in recognition and popularity, and it’s more likely in the appearance of the package, and not in content. There are more than 300 organic cosmetics companies in Australia, and this is twice as many as in Europe and America!

Here is a list of a few Australian brands to know:

• Aussie;
• Aesop;
• A'kin;
• Becca Cosmetics;
• Kora Organics.

If we talk about Spanish brands, immediately note the brand Isdin. This is the leader of dermacosmetics in his country, which even in Europe and the United States steadily keeps sales at a high level, which undoubtedly confirms the quality of the product. They are especially good at anti-aging products and sunscreens.

Also attracted the attention of the Spanish brand of professional cosmetics Levissime. The products of this brand are mainly aimed at correcting the aesthetic imperfections of the face and body, which determines its high-quality composition and effective combinations of active substances.

Of the English cosmetics stands out young, but already so popular brand Aurelia. This safe cosmetics has stepped forward in sales thanks to “Healthy” composition and completely unique developments - special use in the composition of probiotics and antioxidants.

One of the most famous and giant cosmetic companies is French. Yves Rocher. The cosmetics of this brand received the widest distribution for stable quality of products and affordable price, standard for the middle segment.

If in the case of the choice of decorative cosmetics you can focus only on your taste and ideas about the beautiful (taking into account the shelf life of the product, of course), then with care products it's not so simple.

It is worth considering several universal rules that will help you choose exactly what you need, and it will really be useful, which will help to achieve the desired beauty and skin health.

If there is such an opportunity, it is advisable to visit a cosmetologist. An experienced specialist will be able to accurately determine the type and needs of the skin in each individual case. And if you ask, then it will help to choose cosmetics that are definitely suitable, including for the price.

The fact is that skin type is not a constant criterion and may vary depending on:

• age
• geographic location;
• amount of stress;
• life circumstances (pregnancy, etc.);
• seasons;
• the state of the body as a whole.

By the way, this same rule is especially true for skin after 30, 35, 40 years. The older the skin, the more attention should be paid to its age-related changes, to maintain its proper nutrition and hydration.

Only safe and high-quality cosmetics should be on the shelves in the bathroom and in the makeup bag.. Ideally, the older the skin, the more expensive and better should be the means to care for it. If young skin can forgive some shortcomings and omissions in the composition, then age, again, does not forgive mistakes.

It is important to observe the following rules:

• carefully choose jars according to the composition;
• watch a license and read reviews before choosing a tool;
• Do not believe empty promises of “omnipotent” creams;
• Be sure to pay attention to the expiration date;
• it is advisable to purchase care products in specialized stores.

For facial skin care, see the next video.