Make-up: what it is, brands and tips for choosing

Modern women, despite their age, do not neglect the use of various types of cosmetics. One type of cosmetics helps to care for skin and hair, in the professional field it is called nursing. The second - decorative, allows you to emphasize the female beauty, namely, to highlight the dignity of the face and hide possible flaws. However, generalized knowledge for a complete understanding of the phrase “decorative cosmetics” is not enough.

Decorative cosmetics is the most familiar variety of cosmetic products that is present in every lady's handbag. We are talking about everything you need to create an extraordinary make-up. Today, there are many manufacturers of decorative cosmetics. Each of them is ready to offer consumers a set of cosmetics to create an individual image.

The history of the appearance of decorative cosmetics was born several thousand years ago. The very first cosmetics appeared in ancient Egypt. Egyptian beauties used oils in combination with incense. Face skin was protected with whitewash. The eyes were tinted with black paint based on antimony. Shredded flowers were used as blush. After some time, Egyptian cosmetics came to Greece, then to Rome, and then flooded the whole world.

Many women remembered the words of mothers and grandmothers that it is impossible to start using cosmetics at an early age, otherwise rapid aging will occur. And at that time they were right.Cosmetics of the 80s did not have plant components, which is why the female face quickly lost its youth. Today, the situation has radically changed. Modern decorative cosmetics is developed according to special technologies and only from high-quality natural elements.

Real branded decorative cosmetics not only decorates the appearance, but also serves as a powerful protector from the negative effects of external factors. For example, foundation and powder create a dense film with a decorative effect. The skin of the face looks beautiful, and a dense layer protects it from street dust, clogging the pores. Mascara, in turn, not only increases the volume of eyelashes, but also strengthens them, if you choose a good manufacturer.

A women's handbag hides a lot of things. Basically, it stores the most necessary means: powder, mascara, eyeliner, pencils. But this is not a complete list of all varieties of makeup. Often, women do not even suspect the existence of a particular tool.

Less common products are used by makeup artists in their work. At the same time, they choose only professional decorative products. In addition, they make great demands on the cosmetics chosen for work. The package itself should have a convenient shape, preferably with a transparent caseso that without unnecessary actions the master could find the right color. But the most important thing is so that all formulations of cosmetics are of high quality. They should be easily and evenly applied to the surface of the skin, not crumble and not spread.

Particular attention is paid to the composition of decorative cosmetics. The safety and health of women's skin depends on each individual component. None of the elements of the formula should be harmful. Nevertheless, sometimes there are names in the compositions that cause a lot of questions. To dispel doubts, we offer to get acquainted with the mysterious components and learn from the property.

• Silk proteins are present in the foundation. They restore moisture to the skin.
• Magnesium and zinc cool the skin, soften and relieve irritation.
• Lactic acid acts as a conditioner.
• Parsol prevents the destruction of cells, which positively affects the condition of the skin in the cheekbones and cheeks.
• Camphor essence is endowed with calming properties.
• Hydroviton plays the role of an antiseptic.

Natural cosmetics means products that contain natural ingredients only. They are collected, processed and cleaned by eco-methods, which does not affect the quality of natural cosmetics. Only the absence of preservatives reduces the shelf life of natural cosmetics. But despite this fact, many women are interested in purchasing this particular type of product. Natural products are suitable for all skin types, they are safe even for small children.

In mineral decorative cosmetics there are no oils, alcohol, preservatives, harmful dyes and talc. Due to its hypoallergenic properties, mineral compounds are suitable for all skin types and have a number of positive properties. For example, mineral cosmetics can protect a woman’s face from ultraviolet radiation, remove greasy shine, prevent contamination of pores, hide facial defects and have a long shelf life.

As part of organic cosmetics, all components have plant origin. They are grown in an environmentally friendly natural environment, without the use of any chemicals. The production of organic cosmetics is mainly carried out by Germans and Swedes. When buying organic products, it is important to familiarize yourself with the composition: the amount of synthetic components in them should not exceed 5%.

Medical cosmetics are quite an expensive pleasure. You can buy it only in pharmacies. These products are mainly used to treat problem skin. It contains medical components, for example, zinc oxide, calcium gluconate, collagen, urea, plant extracts.

Children's cosmetics are the safest, although it causes a lot of doubts in adults. However, manufacturers claim that products intended for children's use are made only from harmless components. In the composition of children's cosmetics there are vegetable oils, vitamins, glycerin. But in any case, the solution is whether or not to buy decorative cosmetics for the daughter is left to the parents.

It is important to note the fact that when creating decorative cosmetics, modern manufacturers work in different directions, which is why products are divided into classes. Finished products differ in composition, properties, quality and pricing policy. Some products can be purchased at the lowest prices, while others will turn out to be expensive. According to the proposed price range, decorative makeup products have a certain classification:

• elite;
• middle class;
• mass market.

The elite class includes the most expensive cosmetics, which can only be found at specialized points. Most often, such products are produced in limited quantities. Product packaging also has a special design. The composition, of course, contains preservatives, but natural components are predominant. It is worth noting that Each elite-class cosmetic product is accompanied by a quality certificate.

Middle-class cosmetics are most common among women. The cost of such products is an order of magnitude lower, which means it is acceptable for the average buyer. The composition of middle-class cosmetics contains no more than 60% of natural components. However, preservatives present right there can be addictive, so you should not use the same product for a long time. Every six months, you need to update your own cosmetic bag.

The mass-market class includes cheap products. Manufacturers produce such funds for sale in huge quantities. However, as part of these products a large number of toxic elements, due to which women do not even consider them as a one-time use option. Just one application can adversely affect the condition of the skin. Only unscrupulous manufacturers this fact does not stop.

Women pay special attention to decorative cosmetics for the eyes. With its help, each representative of the fair sex easily creates an individual style, emphasizing the depth of her own look, while hiding the flaws of her appearance. And if you choose the right cosmetics, it will turn out to radically change your look, change shape, hide traces of lack of sleep.

The list of decorative cosmetics for the eyes includes such products as a pencil, eye shadow, eyeliner and mascara. And each of them is endowed with special functions. For example, shadows. With their help, it is possible to adjust the color of the eyelid and change the shape of the eyes. A box with shadows can be compact, which is very convenient for carrying in a purse, or increased in volume.By consistency, shadows can be loose, creamy, gel. The only difference between them is the method of application and durability.

Pencil and eyeliner give the female look a special depth. However, the fair sex choose either one or the other option, it all depends on ease of use. Not everyone can make an even line with a liquid eyeliner or marker. A pencil without fixing is very quickly erased. But despite the difference in consistency, these products can be purchased in any color.

Ink helps to give volume to eyelashes, makes them thicker and longer.

The list of makeup for the face is represented by a wide range of products. These are tonal creams and powders, blush and shades, tonics and moisturizers, lipsticks, glosses and much more. In this case, the choice of decorative cosmetics should be based on the components of the composition. A quality product must be present only natural ingredients, so the make-up will turn out beautiful and safe.

Today, there are more than a dozen brands involved in the production of decorative cosmetics. Each woman gives her preference to a particular brand. However, staying at one firm for a long period of time is not recommended. Every six months, the cosmetic kit must be updated, otherwise the skin will cease to perceive the usual formulations, which means that it will no longer be possible to make first-class makeup.

According to company management, the creation of cosmetics is a real art. All Quiss brand decorative products are the result of the fruitful work of highly qualified cosmetologists. The bulk of cosmetics is manufactured in the mass market segment. The main principles of the brand are quality by European standards, attractive design and affordable pricing. The range of products of the Quiss brand is very wide. These are foundation creams, eye shadow, mascara, powder, pencils, eyeliner and much more.

It is worth noting that the Quiss brand was able to prove that the cosmetics of the mass market segment can not always be bad. To make sure of this, just look into your own cosmetic bag and see that at least one product of this company is necessarily present in its bins.

Some 10 years ago a married couple from Naples decided to create their own line of decorative cosmetics, so the famous Italian brand Wycon appeared. The main goal of the company is to promote women's aspirations to stand out from the crowd with a unique make-up.

Today, the Wycon brand produces limited edition decorative cosmetics, which are updated on the shelves of specialized stores once every 2 months. However, in addition to cosmetics, this company produces accessories designed for face and body care.

In 2014, Wycon rebranded, after which the products manufactured by the company left the Italian market and flooded the shelves of Mongolia, Switzerland, and Romania. Thus, luxury cosmetics begins to conquer the world.

The brand has been known on the world market since 2000, while the company made its first steps under a different name - Eva New Generation. However, such a change did not affect the quality of the cosmetics produced. Young and aspiring specialists in the development of cosmetic formulations worked closely with German, Italian, Swiss, Indian manufacturers, which led Eva Mosaic to tremendous success.

Over the short history of its existence, the company has changed the assortment and design of packaging many times. However, such actions have always attracted the attention of consumers, and people purchased Eva Mosaic products to evaluate their quality. But the most important thing is that not a single client of the company was left disappointed.

Today, many women prefer a novelty in the beauty industry - Gisher cosmetics made in Georgia. Of course, in the assortment of only a growing brand there is no wide variety of decorative cosmetics. However, lipstick with a solid foundation appealed to consumers, which inspired the creators of the brand to closely engage in the development of the company.

Decorative cosmetics is present in the arsenal of every representative of the fair sex. With its help, in a short period of time, you can turn from an ordinary gray mouse into a beauty queen, the main thing is to know the measure and use only high-quality compositions.

Experienced ladies can easily pick up good cosmetic sets. But for girls who are just starting to use makeup, you need to get advice from experienced makeup artists. They will help not only choose products, but also tell you how to apply makeup.

• Before you buy makeup, you must go through consultation with a dermatologist. He will conduct tests, determine the type of skin, on the basis of which it will be possible to proceed with the purchase of makeup products.

• Categorically it is forbidden to buy decorative cosmetics in dubious placese.g. markets, kiosks, etc.

• A prerequisite for the purchase of decorative cosmetics - familiarization with its composition. The packaging must contain branding, compliance with GOST is indicated.

• When choosing a color palette of decorative cosmetics, you need to pay attention on the features of their appearance, natural complexion, eyes, hair. For example, black and white will merge together. A redhead with a brown tint will interrupt each other.

• The basic foundation for any makeup - concealer. Its color should match the natural skin tone.

• Mascara must be of high quality. When applied, the mass should not clump, otherwise it will not work to create a visual volume and increase the length of the eyelashes. A good mascara in consistency resembles a cream. Ladies wearing contact lenses need to buy special mascara. On its packaging must be indicated information about tests and approval by ophthalmologists.

• Pomade - The most favorite component of a female cosmetic bag. When choosing it, ladies mostly look at color. However, tone is not the only indicator of choice. Firstly, the lipstick should lie down gently and evenly. Secondly, a pleasant aroma should come from it. The composition should contain only natural components, any chemical additives can adversely affect the condition of the lips.

• Special attention should be paid to the ladies eyeshadow. Unfortunately, their cost can not boast of democracy, but this indicates the quality of the product. Each shadow palette has at least two colors. Some correspond to the spring-summer season, others - fall-winter. You need to get acquainted with the composition of the product you like. Shadows with metallic pigments should be discarded, but synthetic substances will only benefit.

• The last and most important tip is it is necessary to focus on well-known names of manufacturers of decorative cosmetics. Before buying, you need to test the testers. In order not to spend a large amount on the purchase of an expensive product, it is best to purchase a probe. In this case, it will be possible to understand whether the tool you like is suitable or not.

Watch a review of budget makeup products in the video.