Japanese cosmetics: features and best brands

Each girl is always in search of high-quality cosmetics, which will emphasize the best facial features and mask the flaws. The choice of many is Japanese cosmetics. Despite the high cost, Japanese cosmetics can not only decorate the skin of the face, but also treat it and rejuvenate it. In this article you will get acquainted with the key features of Japanese cosmetics, as well as with the best brands that are engaged in its production.

If 20 years ago, Russian fashionistas preferred domestic cosmetics, today Japanese cosmetic products are gaining popularity. Products from Japan have an impressive list of benefits, who distinguish it against the background of Russian and European cosmetics.

• The main feature of cosmetics from Japan can be considered a 100% natural composition, which includes substances of plant and animal origin without the addition of synthetic drugs, chemicals and artificial colors. As part of this Japanese cosmetics, you will not find such harmful elements as parabens and sulfates.
• Before they go on sale, all products undergo a special check, which eliminates the release of low-quality and harmful products to the shelves.
• Japanese cosmetics are hypoallergenic, and therefore cannot cause allergic reactions, which is extremely important when using such cosmetics by young children and adolescents.
• Japanese-made cosmetics have only pleasant smells that do not cause rejection.
• Most Japanese cosmetic products are created according to recipes that have been passed on from generation to generation for hundreds of years, and therefore the effectiveness of such cosmetics is time-tested.
• The Japanese cosmetic industry presupposes more medicinal than decorative products, and therefore its main goal is not to mask any shortcomings, but to eliminate them.
• Each element of Japanese cosmetics is made according to an individual medical formula - it necessarily contains a large number of vitamins, minerals and other drugs that positively affect the condition of the skin and hair. A balanced composition also allows you to economically use cosmetics and use its minimum amount in one application.
• Among the huge variety of Japanese cosmetics, a person with any type of skin can find a suitable remedy for himself.

To appreciate the benefits of Japanese cosmetic products, just remember the whole list of natural substances of plant and animal origin that are used to create it:

• hyaluronic acid;
• collagen;
• algae of several species;
• aloe and other succulents;
• chamomile;
• mineral and ocean water;
• ginger;
• natural pounded pearls;
• corals
• shark liver;
• natural silk.

Some of the above substances are unique, because they can only be found in the Land of the Rising Sun. Many girls buy Japanese cosmetics precisely because of exotic substances in its composition, which have truly miraculous properties.

All Japanese-made cosmetics can be conditionally classified according to 2 indicators: by price segment and by destination.

As mentioned above, most of the Japanese cosmetic products can be attributed to luxury products, but recently, cosmetology companies are developing more and more budget drugs. This made it possible to segment the Japanese cosmetics market into several niches for consumers with different income levels.

• Suite or premium. This group includes all high-quality Japanese cosmetics in the price range of $ 60 per unit of goods. As a rule, luxury products are produced in small jars of 50 ml each (the high cost does not mean a large amount of money) and may contain particles of gold or platinum.
• Professional Japanese products. This type usually includes decorative cosmetics for the face, which has not so much a masking as a rejuvenating and healing effect. This is, of course, a very high-quality, effective and expensive cosmetics, but because it is usually used only by professional makeup artists. It is extremely difficult to get real cosmetics from Japan - for this you need to visit specialized stores of Japanese cosmetics, which are not so many in Russia.
• Mass market. The decrease in the cost of Japanese cosmetics is due to the expansion of Japanese companies in the Vietnamese and European markets. As a result, several brands have appeared that are engaged in the production of exclusively budget units of Japanese cosmetics. Despite the affordable price, it is still useful, high-quality and hypoallergenic cosmetics, which can compete in quality with many European counterparts.

Such cosmetic products are aimed exclusively at skin care and hair improvement. It can be divided into several categories.

Japanese cosmetologists and scientists have been working for more than a decade to create effective anti-aging and anti-aging products that slow down aging and restore the skin to a youthful appearance. A key element of such drugs is hyaluronic acid, which effectively stops the aging of the skin. Anti-aging agents include preparations based on hyaluronic acid or with the presence of this substance in the composition.

Famous Japanese geisha used special whitewash, which allowed them to make their faces snow-white or porcelain. Initially, such whitewash, or "broad", was made even from harmful drugs, but over time, their composition has changed dramatically. Modern Japanese cosmetics for whitening the face is absolutely safe for the skin and after several uses it is able to make the complexion more even and light.

Many young girls have problem skin, which is characterized by the presence of acne, black spots and acne. Another common problem of fashionistas can be considered oily skin. High-quality cosmetics from Japan are able to quickly cope with these ailments and prevent their occurrence in the future. Experienced cosmetologists advise you to buy Japanese natural cosmetics for the treatment of acne or oily skin.

Such cosmetics include products that are aimed at creating a light, natural and not particularly bright makeup. Cosmetics of decorative type are presented on the market in smaller quantities., since, as already mentioned, all products are aimed specifically at treating the skin, and not at masking its imperfections.

In modern Japan, there are several brands that produce high-quality cosmetics. Despite the fact that it is primarily nursing, on sale you can find all the necessary decorative products for a spectacular make-up.

This group includes brands whose main features are the best quality and high price per unit of goods. The products of these brands are usually used by media personalities, stars and actors, and professional makeup artists prefer to buy some decorative means.

• Shu Uemura. One of the leading Japanese companies, founded in 1967. To date, the brand is part of the world famous L'Oreal concern. Thanks to the founder of this company, the famous hydrophilic oil appeared - the best makeup remover. The brand is engaged in the production of natural, persistent and very expensive cosmetics for professional visage, hair care products and styling.

• Kanebo - One of the oldest and leading Japanese brands to date, which has been operating for 130 years. The expensive decorative cosmetics of this brand is highly resistant and endowed with a large number of nutrients and vitamins in the composition, which effectively rejuvenate the skin. The composition of the cosmetic products of this company has been kept a closely guarded secret for over a century, and therefore Kanebo products cannot be faked.

• Japanese brand Celvoke makes high-quality decorative cosmetics with anti-aging effect. The company produces hypoallergenic drugs with gentle compositions and a pleasant texture. Celvoke is the perfect choice for eye-catching makeup. The most popular products of the brand are blush, proofreaders and shadows that maintain brightness throughout the day and are characterized by excellent durability.

• BCL - A world-famous brand of Japanese cosmetics, producing drugs and products with alpha or AHA-hydro acids, which affect the skin condition at the molecular level. Some cosmetologists are convinced that BCL today is the market leader in Japanese cosmetics skincare products.

• Rosette - One of the leaders in the Japanese market of cleansing cosmetics. The main feature of the company is pasta, which has been actively used throughout the world for more than half a century.

• Among the Japanese brands that produce premium hair care cosmetics, one can distinguish a brand Demi. The cosmetics of this brand provides delicate scalp care and maintains healthy hair.

• Kinka Cosmetics. This brand is engaged in the production of luxury decorative cosmetics created on the basis of precious metals - gold and platinum. Extracts of plant components, vitamins and minerals help to effectively restore the skin of the face and get rid of wrinkles, but leaf plates of gold leaf give the skin a healthy radiant appearance and natural shine. In addition, the brand launches an impressive line of makeup products, which includes a huge variety of soaps, gels and foams for skin cleansing.

• Shiseido. Among Japanese-made cosmetics, this brand is the most popular among Russians. The first Shiseido products appeared in 1872 - which is why this company is considered one of the oldest cosmetics companies in the world. The brand’s primary goal was to create affordable cosmetics for everyone that would make them happy. The main feature of Shiseido products is complete safety and reliability: before entering the store counter, all preparations undergo a multi-level test, which allows you to create the most comfortable and safe cosmetics for use.

• Original brand Moltobene produced only hair care products, today it is one of the best Japanese companies that has been producing high-quality cosmetics for over 40 years. Like other brands, MoltoBene uses exclusively natural ingredients in the creation of cosmetics. Among the most popular ingredients is royal jelly, which contains a huge amount of vitamins and more than 22 healthy amino acids.

Also among the famous Japanese brands that are engaged in the production of cosmetic products, the following can be distinguished.

• Isehan. Since 1912, this company has been manufacturing the best cosmetic products in Japan for the imperial family.
• SK-II. It gained worldwide fame after the discovery of a special form of yeast included in an effective complex against skin aging.
• Sensai. The popularity came to the brand thanks to the work on creating cosmetics based on natural silk.
• Dermacept Obagi. Known around the world as the creator of effective care and decorative cosmetics premium based on vitamin A.

The list below includes manufacturers who produce affordable cosmetics. Despite the reduced cost, the cosmetics of these brands are of high quality and are listed not only on the market in Japan, but also worldwide.

• Cipirica. This brand produces professional-grade cosmetic products, but is actively working on the budget market. The main feature of the cosmetics of this company is the use of a unique ingredient, which is part of almost every product - horse placenta. This element is a rich natural source of active biological substances and has a powerful anti-aging effect on any type of skin. In addition, cosmetics from the brand Cipirica evens out the skin, brightens it and restores damaged tissues.

• Kose It is not a brand, but an entire corporation that brings together several brands that produce specialized care and decorative cosmetics.Kose products consist exclusively of natural ingredients, among which are rice proteins and extracts of exotic plants.

• Hada Labo - Another affordable brand that produces high-quality and inexpensive anti-aging cosmetics with hyaluronic acid. Hada Labo is more specialized in skin care (lotions, masks and foams for washing), but it also produces a small amount of makeup. The most popular brand remedy is considered anti-aging cream.

• Brand curel belongs to the world famous corporation KAO and is engaged in the production of care products of various price segments. Such cosmetics do not contain alcohol elements, synthetic fragrances and dyes, and therefore it is absolutely safe for allergy sufferers.

• Albion - a company that has existed in the Japanese market for over 60 years and offers high quality products at a relatively affordable price. Kobalesi Kozaburo (brand founder) was the first to decide not to use water, but natural milk to create whitening preparations. Thanks to his efforts, today the company produces several lines of cosmetics designed for women at any age and with any type of skin.

• Brand Biore can be called budget only partly - the company offers a variety of skin care products in a different price segment, which makes them affordable for many consumers. The main advantage of the brand is the creation of foam for washing, which is popular today. If we talk about the specialization of the Biore brand, then in Japan it is considered the leader in the production of skin cleansers (mousses, tonics, lotions and micellar water). According to surveys, Biore is the most popular brand among Japanese women - at least 60% of Japanese women surveyed prefer it.

Since almost all Japanese cosmetics are expensive her choice must be treated very carefully so as not to spend money on low-quality goods.

• Keep in mind that almost all Japanese cosmetics for facial skin contain elements that are responsible for its whitening. This effect may not be needed by Russian fashionistas, who, on the contrary, visit tanning salons to give the skin a pleasant tan.
• Most Japanese hair cosmetics are focused on thick and hard curls - this is the most common type of hair in Japanese women. When choosing such a tool, pay attention to what type they are oriented. In addition, many Japanese shampoos do not contain silicone, which may also be unacceptable for some Russian girls.
• You must understand that Russian and Japanese girls have different ideas about beauty and fashion, and therefore the properties of Japanese decorative cosmetics will vary. For example, it may turn out to be much paler or, conversely, brighter than European or Russian counterparts.
• When choosing Japanese cosmetics for summer holidays, focus on products with a high degree of protection against ultraviolet rays, which are the most common cause of pigmentation and aging of the skin of the face.
• Buy Japanese cosmetics in proven salons and online stores - only in this case you will get really high-quality and effective cosmetics that will not cause allergies and will not lead to even more skin problems. It is best to bring cosmetics from Japan - there it costs a little cheaper and is presented in a larger assortment.

According to the reviews of cosmetologists and makeup artists, real cosmetics from Japan is an undeniable leader in the market of cosmetic products when it comes to high quality. Many note primarily the healing effects of such cosmetics on the skin, and then its excellent masking properties.

As for the feedback from ordinary users, it is difficult to single out an unequivocal opinion about cosmetics from Japan. Many admire the effect of such drugs on oily skin - for them, Japanese remedies were a real salvation from acne and acne.

An overview of Japanese cosmetics see below.