Italian cosmetics brand Wycon was founded in 2009 by businessman Gianfranco Satto and designer Raffaella Pagano. Today, about 120 stores of this brand are already open, despite the fact that it appeared not so long ago.
About company
Directly in Russia, the Wycon cosmetics store opened in mid-August 2016. It happened in Moscow on Bolshoi Tolmachevsky Lane. The company has earned rapid development and international success due to its creativity, courage and originality. A reasonable role is played by a reasonable pricing policy. The founders believe that you do not need to spend crazy money to be trendy and look beautiful.
The brand’s peculiarity is that advertising, packaging and design costs are reduced. But more attention is paid to the quality of the product. All products are manufactured in Italy, are thoroughly tested by dermatologists, do not contain chemicals.
The daily decorative cosmetics presented by the Italian company is easy to apply, does not crumble, and is very persistent. But at the same time, it does not pollute the pores, allows the skin to breathe, and has a light structure.
Range
Cosmetic products hold about 1,200 items, not counting accessories for manicure and makeup brushes. The assortment is replenished 6 times a year with limited collections. The color scheme of cosmetics is filled with various shades from light pastel colors to unusual bright ones. The latter will suit only very brave and extraordinary personalities. The means that Wycon cosmetics represents are suitable for every taste and color. There is a large selection of products designed for face and body care. There is a variety of varnishes and accessories for nails.
Consider the top 10 cosmetics that every woman should have.
- Foundation Liquid Velvet. A universal foundation that is suitable for any type of skin.The cream is saturated with amino acids and vitamins. It moisturizes well and does not dry out the skin. Does not emphasize peeling. Despite the fact that the texture is dense, it is perfectly applied and distributed on the face. Thanks to the matte base, there is no excessive shine. Gives the face a light glow.
More suitable for the winter season.
- BB-cream All in One. Good for summer makeup. The cream has a light texture and an invisible coating, but at the same time it hides imperfections and evens out the tone. The composition contains vitamin E, which moisturizes the epidermis throughout the day. And thanks to SPF 30, the skin is protected from ultraviolet radiation. Rich color palette.
- Concealer Radiant Touch. A liquid corrector that is filled with reflective particles. They visually remove fatigue and dark circles under the eyes. The concealer is ideal for daylight. It can be used to brighten the nasolabial folds, the back of the nose, cheekbones, lip contours, the area above the eyes.
It masks pigment spots.
- Powder Compact Powder. A universal tool that has several methods of application. The powder has a beautiful matting and silky structure, it is pleasantly applied to the face.
The package is compact, ideal for a small travel cosmetic bag.
Inside there is a small mirror, the color of the case is black. Large selection of color shades. It perfectly copes with its mission, fixes makeup and prolongs its durability.
- The basis of the Intuition Primer. This tool must be in the arsenal of cosmetics girls. The weightless texture does not stick to the skin at all, it is perfectly applied and instantly absorbed. Gives a light shine and refreshes.
The product can be used as a makeup base, as a liquid highlighter, mixed with a regular makeup base or moisturizer.
- Eyebrow pencil Brow Liner Pencil. The pencil is wooden, easy to use. At one end is a brush for blending the contour and combing the eyebrows. There is a large selection of colors that will suit both the lightest blondes and the darkest brunettes.
The texture of the pencil is a little greasy, so you need to apply it with very light movements, carefully blending the contour.
- Eyeliner Long Lasting Eyeliner. Despite the oily texture of the pencil, it is super durable and viscous. When applied, it does not blur and does not slip. It is very easy for them to draw the desired arrow and brush it out. But you do not need to apply a lot - the pencil will quickly crumble.
- Palette Naughty Kitty. The palette includes 1 type of bronzer, 12 color types of eye shadow, 2 types of highlighter and blush, 1 powder for fixing makeup. The powder can be used both for yourself and as a gift - she has a spectacular and creative packaging. Not only professionals can use the palette, but also ordinary women for daily makeup. All products have a matte silky texture and fine grinding. They do not crumble upon application. Highlighters can be used in both artificial and daylight.
One of the shades of blush is designed for daytime makeup, the second - for evening.
- Maybelline Matte Lipstick - SuperStay Matte Ink. Lipstick is very persistent, lasts about 8 hours. It even stains lip contour. The line is represented by 8 shades. Lipstick does not dry, but, on the contrary, moisturizes the lips.
- Mascara Benefit BADgal Bang. It is presented only in classic black color. Mascara lengthens the eyelashes and makes them very voluminous. Saturated with provitamin B5. A convenient brush allows you to dye your eyelashes in the most inaccessible places. In the process of applying makeup does not leave lumps.
Advantages and disadvantages
If we talk about the advantages and disadvantages of the Italian brand, it is obvious that there are many more advantages.
The pluses include the following factors:
- budget cost of the product;
- wide range of;
- natural ingredients in the composition;
- lack of parabens and chemicals;
- easy and convenient application;
- long lasting makeup.
Among the shortcomings, one can single out only that in Russia there are only a few stores of the Wycon brand.You have to order on sites, and there is no way to see or feel the product.
But despite this, Italian cosmetics Wycon has already conquered many women's hearts.
An overview of Wycon's cosmetics is presented in the video below.
