Vivienne Sabo cosmetics: brand history and product overview

Vivienne Sabo is a popular brand that has managed to gain consumer confidence over the 13 years of its existence. The brand has an interesting legend that allows it to successfully promote it in the Russian and international markets. The country of manufacture of cosmetic products is kept secret, and the company owning the brand does not seek to disclose it.

Studying the description of decorative cosmetics and visitor makeup reviews, indicating the high quality of all products of the company, we can confidently say that it was not in vain that it quickly gained popularity. And the Parisian flair of the history of Vivienne Sabo only adds appeal to products in recognizable boxes with a signature print.

Vivienne Sabo decorative cosmetics is an unusual phenomenon in the world market. Despite the fact that the brand is positioned as French, Russia is considered the country of manufacture of the products, and the development of formulas is carried out in Switzerland. The Gradient company created it in 2006, until that moment it acted only as a PR agent of other popular cosmetic brands. The appearance of the Vivienne Sabo trademark was preceded by the company's serious work on its image.

The first hit of the brand and its pass to the world of professional makeup was Cabaret Mascara. It has become popular literally since its release in 2009 and is still a sales leader. Today, the company produces dozens of products, including those with increased durability, and has a personal perfume line. And Vivienne Sabo has offices around the world - from Paris to Los Angeles.

Vivienne Sabo branded cosmetic products do not need additional advertising. The brand has emphasized several of its features.

• Original packaging. All decorative cosmetics company is placed in stylish boxes in black, white and lilac colors.
• Detailed Product Description. The company even has workshops on their use in video format.
• Collaboration with leading makeup artists. The high quality of Vivienne Sabo products made them interesting for professionals. Among those who use brand goods are Alexander Kiriyenko and Svetlana Udalova.
• Respect for the environment. Cosmetics are not tested on animals, cardboard packaging is biodegradable.
• Versatility and ease of use. In the brand’s palette there are the best classic shades that mix well with each other.
• Regular updating of assortment. Every year new collections come out, beloved by millions of products are improved and improved.
• Wide sales network. Brand cosmetics is distributed through a network of 12,000 stores. The geography of sales covers 500 cities around the world.

Vivienne Sabo regularly updates its own line of cosmetics collections. Today, the brand has 3 original lines at once.

Plume - a collection in plum tones, which includes shadow palettes, voluminous mascara and a stylish cream highlighter in a bottle with a convenient dispenser.

Mercireleased to the 10th anniversary of the company. It includes lipsticks in a thematic package with polka dots. The second part of the collection is made in bottles and sticks with a delicate lilac background. The lineup includes correctors and highlighters, a black eyeliner to create French arrows of any width and voluminous mascara to create a languid look.

Boutique de fleurs - The brightest and most delicate collection in floral shades. To create fresh and bright images, the brand suggests using an original palette of shadows, consisting of 8 fashionable shades, cream blush in the format of fondant stick, light volume mascara. The company also offers to try lip oil, gloss with a glossy, moist effect.

Perfect skin tone, healthy glow, sculptured cheekbones - in the Vivienne Sabo line of products you can find tools to create the perfect foundation for makeup for any occasion. Among the popular products can be noted Ideal Sublime Corrector, primer Prima Ballerine, allowing you to achieve the perfect combination with different types of tonal means. Cream is no less interesting. Highlighter Creme Illuminatrice in a convenient compact package.

Means for sculpting deserve attention. In the line Mariniere there are bronzers and whole palettes for contouring, dry and cream blush. Among the tinting agents Vivienne Sabo can be distinguished powder Poudre Nuage - universal option, as well as Joli moyen for matting oily sheen.

Among creamy formulations, persistent Ton Constance and Ton Mattinremoving unnecessary effects throughout the day.

The company has its own Bb-cremeeasily and quickly leveling imperfections in complexion. Concealer Ideal Sublime You can easily remove small defects in appearance, eliminate circles under the eyes.

In the category of cosmetics for the eyelids, eyebrows, eyelashes at Vivienne Sabo you can find many bright hits. Interesting looking nude eye shadow palette Paris in a mini format it looks stylish and spectacular.

In the series Cabaret there is not only legendary mascara in the spirit of burlesque dancers. Produced here eyeliner-marker and primer for eyelashes Premiere, double-sided pencils for lips and eyes. Spectacular eyeliners are also quite popular and allow you to create real Parisian images. There are versions for daytime makeup and evening, regular, stable.

Are of interest and eyeshadow petits jeuxmade in monoform, as well as palettes from 4 fashionable shades Quatre nuances. For those who want to actively grow and improve the quality of eyelashes, eyebrows, the brand produces high-quality burdock oil in a convenient format and with a classic brush.Products are popular among mascaras Mon General, Jalouse, Garconette, Femme fatale.

Lip glosses, lipsticks and pencils featured in the Vivienne Sabo collections include lip glosses and pencils to create a clear contour. All of them are distinguished by their recognizable packaging design and high quality products.

A bright novelty of the season is Lipstick Rouge Feministemade in bright and daring shades. In addition, the company has Baume A Levres Color Lip Balmsoftening delicate skin.

In the matte line of liquid lip pigments, Vivienne Sabo offers to try persistent Matte Constance or the fashionable Matte Magnifique. Among lip glosses deserve special attention Brimming hypnotique with three-dimensional volumetric effect and Confiturein which confectionery notes are distinctly traced.

Studying the reviews of makeup artists about Vivienne Sabo cosmetics, we can confidently say that this brand has everything to successfully reach the target audience. Wide palette of shades, carefully thought-out application tools, the correct texture of products. The brand also produces long-lasting lines that are highly regarded among makeup professionals. Saturation and durability of pigments are noted.

According to customers, the brand has many products that deserve attention. For example, positive feedback has been heard about the carcasses of the Cabaret line for many years. Shadow pallets are also highly appreciated, harmonious compatibility of different colors and shades is noted. In addition, Vivienne Sabo has good lip glosses, bright pencils, kayals, gel for creating eyebrows like the stars of the catwalk. Among manufacturers in the mass market segment, this brand has virtually no competitors.

An overview of the 5 best products of Vivienne Sabo see further in the video.