TIGI hair cosmetics: brand history and product features

British hair cosmetics TIGI - A cult product used by fashionistas in England and the USA, countries of Europe, Asia. For more than 40 years, brand products provide individual care for the most complex hair - curly, naughty, dry and tough, lacking volume. No less relevant are styling tools that allow you not to think about the duration and quality of fixation. This makeup remains excellent in all circumstances.

It is enough to study the description of professional cosmetics Bed Head, S factor and other products of the manufacturer, and it becomes clear - TIGI is quite capable of easily coping with the most complex tasks. Customer reviews also look quite convincing: the funds are efficient, fully consistent with the status of professional. This is a real salon product, placed in bottles convenient for independent use. It is enough to follow the manufacturer's recommendations, and TIGI cosmetics will not be a cause for disappointment.

In 1963, the world first learned about the Tony & Guy brand, created by the Muscolo brothers. Giuseppe and Gaetano opened their company in London and at the same time began to develop and promote TIGI hair cosmetics - professional-grade products, distinguished by a careful selection of ingredients. In their native Italy, they already had experience working in a hairdressing salon owned by the head of the Mascolo family. At the new residence, ambitious stylists successfully started their own business. After the opening of the second salon, family relations were again involved, and two other brothers, Anthony and Bruno, moved to the capital of Great Britain.

At the beginning of its journey, the manufacturer developed shampoos, conditioners, and styling products exclusively for its own salons.According to Anthony Mascolo, if the right product cannot be found, TIGI simply creates it. At the same time, the brothers themselves steadily improved their skills, offered new creative haircuts and hairstyles to customers. But Bruno made the most important contribution to the popularization of the TIGI brand, over the years proving that the choice of styling and care products plays an important role in the work of a high-class hairdresser.

Following this philosophy, the company spent more than 50 years in the development and improvement of its products. From a certain stage of its development, the TIGI brand took a different path than Tony & Guy, but did not lose family ties. The development of the brand was focused on the embodiment of creative images and work with leading designers on the best catwalks in the world. These are products manufactured by practicing hairdressers who know exactly what result they need.

In 2009, the TIGI brand became part of the Unilever concern. During the sale, a huge sum of $ 411.5 million was paid for it. The release of already popular products continued, and market coverage increased.

Understanding the benefits of a world famous brand’s products is easy. Among their obvious advantages are the following.

• High level of production. All TIGI products are used by their creators in their own salons, at fashion shows, photo shoots for glossy magazines. Such testing works much better than standard quality control.
• A wide selection of rulers. Suitable products and natural born rebels will be found for themselves, both those who care about the environment, the owners of long curls, and those who have to do short hair styling every day. TIGI is trusted by podium stars and rock idols.
• Cosmetics for professionals. It is not afraid of moisture, reliably fixes from the first seconds of drawing funds.
• Fast healing effect. You can get a salon result with everyday care.
• Careful selection of ingredients. In some series, the volume of natural substances in the composition reaches 80%.
• Stylish design. Convenient and beautiful bottles and other types of packaging are the pride of the brand.
• Guaranteed result. With the right dosage and following the manufacturer's recommendations, the effect will fully comply with the promises.
• The lack of effect of weighting strands. The hair does not stick together, remain elastic, without the effect of a "helmet" on the head.

The disadvantages of TIGI hair cosmetics are considered to be those moments that individual consumers note. For example, many consider the price of products to be too high. But it is objectively justified by the professional, elite status of the brand. In addition, many buyers do not like too harsh, intrusive perfumes. The disadvantages include the need to take breaks in the use of shampoos and balms - the hair gets used to the composition, and the funds stop working.

What TIGI is proud of - carefully thought-out composition of funds. Among the components there is no alcohol (with rare exceptions) that dries hair. There are no parabens and sulfates hazardous to health. Silicone is responsible for giving volume, for vegetable nutrition intensive nutrition. The line of products for curly hair contains tannins that contribute to the proper formation of curls, improve fixation of hairstyles, and remove fluffy.

Among the natural components in the composition of shampoos, TIGI balms, vegetable oils predominate - both valuable and rare, and quite common. In creamy products there is panthenol, which has a beneficial effect on the condition and density of hair. Silk hydrolyzate is responsible for the intensive restoration, giving the strands a mirror shine and impeccable smoothness.

Among the TIGI line of cosmetics, every true connoisseur of professional hair care can find their own ideal products.When developing tools, the experience of real hairdressers - leaders in this field, is always taken into account. With the transition of the brand to Unilever, the situation has not changed.

A line created for the most notorious party lovers. Means of the series withstand the most daring experiments and provide opportunities for styling, care for them. Rulers are represented by the following products.

• Shampoos, masks and conditioners for shine Recharge High Octane Shine. Elasticate fortifying line in different dosage options.
• Restorative remedies Urban Antidotes Level 3 Resurrection. The series has masks, conditioners and shampoos. For damaged hair there is a level 2 remedy - Recovery. 1 includes the Re-Energize series. There is also a 0 level, Antidotes Reboot Scalp with a detoxifying effect.
• Means for beach styling. It has jelly shampoo and Totally Bleaching summer conditioner, Beach Freak easy-to-comb sprays, texturing and protective compounds.
• Shampoos and conditioners jelly Fully Loaded to create volume.
• Tools for styling. This series is the most extensive line, presented by After Party smoothing cream, texturing Small Talk, a spray for Superstar Queen for a Day volume. Oh Bee Hive, a dry shampoo with a convenient spray, is also noteworthy. Everyone can find their solutions.

Men's version of the most sought-after TIGI line. It has popular grooming products, such as Mo Rider Mustache Crafter, a mustache styling composition based on coconut oil. A beard balm with a moisturizing effect and minimal form-fixing properties. Pure Texture Molding Paste Texturizing Hair Fixer with a fresh scent for easy styling. Shampoo Charge Up Thickening Shampoo helps keep the strands clean.

Also in the men's line there are shaving and care products after it. Nourishing beard oil and styling cream for styling. Lipstick gel or classic strong fixation gel will help to style your hair.

A podium series of tools for fixing the most complex hairstyles and creating creative images. It includes a Curlesque curly hair line with cream and strong fixation mousse. Headshot repairing damage. Session Series with dry shampoo, restorative cream and spray with sea salt. Means of this line are designed for comfortable styling.

To create spectacular looks, the Sleek Mystique line is suitable, where the Haute Iron Spray and the serum for smoothness are presented. Among Your Highness products there is a full range of components for adding volume. Shampoos, conditioners, sealing sprays, strong fixation varnishes - in the complex, such care gives a salon result. The Fashionista line contains substances for color correction after lightening hair. Oatmeal & Honey - nourishing shampoos and conditioners for very dry strands.

Natural cosmetics of excellent quality. With her, hair care turns into pleasure. The range includes papaya-based sprays, protective natural oils, moisturizing serums and intensive conditioners.

Resuscitating hair cosmetics. Intensive nutrition is achieved through a special formula of funds. A special series, especially loved by visitors to salons.

Funds for the most notorious extreme players creating stage and everyday images in the style of punk or hard rock. The range includes both cleansing and caring shampoos, as well as conditioners to keep hair clean. But styling products deserve special attention. Punked Up hair gel provides extra-strong fixation of hair even in an upright position. Varnishes, mousses, pastes will fix and emphasize the result of the work of the stylist.

Eco-friendly brand lineup. It does not contain hazardous substances, it allows you to carefully maintain the condition of the hair at an optimal level.

About TIGI hair cosmetics you can find quite conflicting reviews.Most buyers learn about them on the recommendation of masters from beauty salons. Since the funds are professional, they can most often be purchased in specialized stores. But they are also found in large hypermarkets. In addition, TIGI cosmetics require very precise adherence to the instructions for use.

Among the reviews about these funds, you can find a lot of those which indicate excellent product quality. Especially enthusiastic are opinions about sulfate-free shampoos that allow hair to stay clean, docile and shiny longer. No less advantages, according to customers, have varnishes of the Bed Head line. With them, styling is maintained all day, even under the hood, when the hair gets wet in the rain or in strong winds. Among the remedies with controversial reviews, lotions for styling with a hairdryer can be noted.

In the next video, you will find a complete overview of the TIGI Bed Head range.