The Balm cosmetics: variety of assortment

Any girl wants to be well-groomed and beautiful, but not spend a lot of time on makeup. With The Balm cosmetics, this will work out to the fullest. Like any brand, this cosmetics has its advantages and disadvantages.

In 2003, The Balm cosmetics was launched, the founder of which is American Marisa Shipman. She decided that most women require a minimum amount of makeup for a well-groomed look.

Her first product was a lip balm, in whose honor the brand is named. Today, the brand is represented by a full range of cosmetics for the care of skin, nails and hair.

The brand philosophy is: beauty in 5 minutes. Indeed, every girl, using a minimal set of cosmetics, will be able to create makeup in a short time. The Balm cosmetics is multifunctional, so the same tool can be used in different variations.

The undoubted advantages are also the following factors.

• Volumetric color picker. You can find products from pastel to bright colors.
• Hypoallergenic and product safety. All cosmetics undergo high quality control.
• High-quality and catchy packaging. Each product depicts a collective image of the ideal girl (pin-up drawings).
• A large assortment. In the product line you can find both anti-aging agents and decorative ones.

The Balm product line is very diverse:

• lip products;
• face cosmetics;
• eye cosmetics;
• means for cheeks.

Lip cosmetics pleases with bright colors and pleasant aromas. Lipsticks and lip glosses can be found both in the kit and in pieces. The composition includes moisturizing and nourishing components, for example, hyaluronic acid, ginseng extract, aloe bases.

Special attention is given to the lip tint, which also serves as a blush. Gel texture and rich colors will make the lip color more attractive, but at the same time not lose its natural look. A small volume and a built-in applicator will allow girls to adjust their makeup on the go and easily fit in your pocket.

Lip pencils for this brand are presented in a wide range of colors, they can be matched to any lipstick or gloss. They do not spread due to the gel texture, and also do not allow lipstick to do this.

The mechanical way of unscrewing and twisting saves time, helping women to be always fully armed.

Facial products are presented and the foundation for makeup, and concealer, and foundation.

With the help of such funds, you can create not only perfect makeup, but also maintain youth and elasticity of the skin of the face. Primer and concealer allow you to create a completely natural shine and mask skin imperfections.

Eye makeup is also not inferior in its variety: mascara, eyeliner, eye shadow.

Mascara is presented in a convenient package with unusual slogans. In the assortment you can find a brush with silicone bristles or its classic version. The composition of wax, vitamins, panthenol and plant extracts makes eyelashes voluminous and long.

Eyeliner is presented in the form of a pencil and in a classic liquid form with a convenient applicator. Regardless of the option selected, the eyeliner will allow you to create both wide and barely noticeable lines. Saturated shades of cosmetics will allow to focus all attention on the eyes.

Eyeshadows have a pleasant texture, thanks to which they easily lie on the eyelids and do not crumble. They contain reflective particles that give make-up shine and radiance.

Eyebrow shadows have 3 neutral shades, allowing you to create the effect of natural eyebrows.

Cosmetics for cheeks also will not leave girls unattended. Their range is quite rich and varied: blush, shimmer, powder, highlighter, bronzer.

The task of all these tools is to create a radiant healthy complexion, which they manage to the full. Nice texture and unobtrusive shine of particles allow you to create a natural make-up.

In the next video, you will find three charming looks created with The Balm cosmetics.