Soda cosmetics: properties and assortment

Soda cosmetics appeared in stores relatively recently. But already in the first year of its existence, this brand has its fans. Any representative of the beautiful half of humanity will not be able to remain indifferent, After all, these products for creating original make-up evoke a gamut of feelings: from simple interest to enthusiastic adoration.

Actually, the Soda brand itself is owned by L'Etoile, one of the largest retailers of cosmetics and perfumes. And since the latter managed to earn a good reputation, buyers reacted favorably to the appearance of Soda cosmetics, especially since an advertising campaign was carried out before this, and many were waiting for the launch of the new brand. His face was the Russian Internet blogger and artist Elena Sheidlina. In an interview, Elena noted that Soda brand is chosen by girls who strive to be natural, listen to their desires and do not stand still.

Of course in the first place these cosmetics will be interesting to young people. Especially for this, the developers tried to create unusual tools and choose a bright design for them. However, any of the products presented in this collection can be used by women of all ages. To do this, you just need to show your character, open up to the world and start creating, especially since with the help of unusual shades and textures on your face, like on canvas, you can depict any idea.

The first thing that catches your eye when you look at least for a couple of funds from the Soda brand is, of course, the same design. The main color in the design of the bottles is pink. Despite the bias towards this color option, the creators chose a calm, delicate shade that will appeal to any customer. Other shades are also used for packaging - they cannot be called very bright, but the stand with this cosmetics certainly stands out in any store.

Another trick is funny stickers. They can be used as you want, but it would be better if tiny stickers decorate the makeup itself, especially since most bottles are similar to each other. Some products, such as a palette with shadows, have a nice silicone coating.

In addition to appearance, Soda cosmetics has other distinctive features.

• Security. All cosmetics are produced in different countries, including the Czech Republic, Italy and even China. Despite European standards, cosmetics from China are in no way inferior.
• Good quality. The substances included in the composition are suitable even for problem skin of adolescents - the manufacturer promises to hide all imperfections and emphasize advantages.
• Availability. You can purchase the entire collection of funds in almost any shopping center or order on the Internet, and its cost will slightly hit your pocket. Despite the effectiveness and unusual range, this brand can be attributed to the budget.

It should be noted that the Soda brand products mean exactly decorative cosmetics, that is, means by which you can focus on certain facial features. But There are no products for intensive care of the skin of the face and other parts of the body in the arsenal of this brand. This approach allows you to focus buyers on the main thing - bright and unusual cosmetic innovations.

To make it easier to understand what is decorative cosmetics from the brand Soda, it can be divided into several groups.

• For facial skin. First of all, you should pay attention to the primer, which can be used as a separate tool with a matting effect or a base for makeup. For everyday use, a lightweight BB cream is suitable, for more important events - a delicate tonal foundation. To moisturize the skin, as well as make it more radiant, it is better to use a special balm or cream-shine. And unpleasant local flaws are easily hidden with the help of concealers.

• Corrective. This should include highlighters, bronzers and sculptors, with which you can put light or dark accents, create the effect of radiance or tanning.

• For eyes. On the stands you can see completely different shadows: crumbly and cream, in palettes and bottles. An unconditional favorite - sparkles that can be used in the same way as a highlighter. On top of the usual mascara, you can apply a top one - with colored pigment and sparkles. Rainbow eyeliners, markers and pencils will complete the incredible eye makeup.

• For eyebrows. To bring this part of the face in order, you will need a pencil, gel or wax. Another novelty is the fixer to create the effect of wet eyelashes and eyebrows.

• For lips. What is missing here are pencils, shine, balms, matte lipstick of unusual shades. To combine business with pleasure, it is worth choosing oil - it gives the lips a beautiful natural color and moisturizes without stickiness.

• For nails. The creators of Soda cosmetics did not forget about manicure. Among matte or shiny varnishes, you can choose the option for any mood. There is also a base and fixing coating (with glitter and transparent).

Another feature of this cosmetics is products that can be used ambiguously. A vivid example is a cushion that can replace lipstick and blush. You can experiment with any product: layering, achieve new shades, create the desired effects - in general, show your feelings and emotions.

In the presented assortment you can find the means to create any image. For natural make-up, a tonal foundation, mascara and eyeliner, as well as lip gloss, are enough. To create a bright image, you need to add catchy arrows and a suitable lipstick. For those who can’t imagine their makeup without face correction in the form of contouring and other techniques, their “helpers” will be selected. In addition to cosmetics, the manufacturer offers the most necessary things for makeup: a set of brushes and a convenient mirror that you can take with you and install on almost any surface.

To understand how the commercial description of Soda's cosmetic products is true, you need to consider reviews of the most popular ones.

• Matte lipstick - #matteaboutyou (shade 009 - EVERLONG). Buyers note color saturation, nice design and reasonable price. The durability of this product is especially emphasized even after a whole day - the lipstick remained on the lips with a uniform matte layer. Since the tool is quickly and clearly fixed, it can even be used as an eyeliner. In rare cases, the lipstick of this and other shades caused dryness, but the previously applied balm will perfectly cope with this.

• Soda BB Cream - #ohbabybaby. This tool deserves only positive reviews. He has a dispenser that saves the cream and ensures its hygiene. He hides serious skin imperfections in the form of acne and peeling slightly, but he copes well with his tasks - evens out skin tone and gives it a fresh look. During the day, the BB-cream does not oxidize, keeps excellent and remains dull.

• Eyeliner Eyeliner - #guylainer. The color palette of this product is quite diverse, with each of them given the names of celebrities (for example 003 JOHNNY). All eyeliners are easy to apply and dry very quickly. Another plus is that they can be mixed and combined with others from the same series. And absolutely all users praise the brightness and beauty of eyeliners.

• Highlighter Soda - #babygethigher. Everything is good in it - from rubberized stylish packaging to high-quality internal contents. This product has only one shade, which can be safely called universal, since with shading it becomes a delicate pearl. The skin shine is noticeable, even if you apply the highlighter in one layer. You can consider this purchase quite profitable.

But not all cosmetics deserve praise. A striking example of the separation of opinions - the sensational mascara Soda Unicorn Mascara #Rainbowrave. Despite the fact that the main advantage here is non-standard and most buyers call it one of the best, there are claims to application. Eyelashes without a base will have to be painted several times, otherwise the shade will turn pale and inexpressive. Along with this, the mascara does not smear and does not crumble, which indicates its quality. In relation to the low price, this cosmetics looks quite worthy.

Testing Soda cosmetics, see the next video.