Shiseido cosmetics: description and varieties

The cosmetic products of the Japanese company Shiseido are in high demand in our country. The popularity of the brand is due not only to a wide range, but also to the highest quality of manufactured cosmetics.

Shiseido is Japan's oldest manufacturer of cosmetic products and produces skin and hair care products, as well as a wide range of makeup products.. The history of the creation of the concern dates back to the second half of the 19th century, when the former employee of the Imperial Navy and the owner of the drug manufacturing company Arinobu Fukahara divided the pharmaceutical and cosmetic areas of pharmacology, taking the Western approach as a basis.

Thanks to this strategy, products unusual for the Japanese market, such as toothpaste and body skin lotion, began to appear on the shelves of pharmacies Eudermine. The latter was made entirely of natural ingredients, which is why quickly won the recognition of the inhabitants of the Land of the Rising Sun.

Given the growing demand for cosmetic products and observing global trends, in 1872 Fukahara creates a company for the production of skin care products. At first, the company's products were supplied only to the Japanese market, but after a quarter of a century, it became known far beyond the borders of the country. The father’s business was continued by his heir Shinzo Fukahara, who managed to achieve an unprecedented success in those days in the cosmetology field. During his reign, the company's specialists developed and launched into production The world's first tonic lotion, eliminating the negative effects on the skin of white lead, which was used by most Japanese women.

A growing and developing company began to absorb smaller enterprises specializing in the production of a single cosmetic product. This happened with Zotos International, a manufacturer of hair care products, whose products were of high quality and quite popular. In this way, by the middle of the 20th century, the Shiseido brand already held leading positions in the cosmetics industry and competed well-known European brands.

To date, the Shiseido Group's sales network includes More than 25,000 points of sale located in different countries of the world, and includes 15 perfume brands, Shiseido Beauty Institute and 6 research laboratories. This was made possible thanks to a skillful combination of advanced technology and the preservation of the true values ​​of Japan's discrete culture, as well as skillful marketing and flexible leadership.

The main feature of Shiseido cosmetics is its adaptability under the skin of various types, taking into account the place of residence of the consumer. So, for residents of Japan, the company produces a specialized line of cosmetics designed exclusively for the indigenous population of the country.

The high consumer demand for Shiseido cosmetics is due to a number of indisputable advantages of these Japanese products.

• Cosmetics are made from natural ingredients with a minimum content of chemicals, due to which it is completely hypoallergenic and approved by dermatologists.
• Widest assortment cosmetic products allows you to choose the right tool for each family member, including children.
• Sunscreen really able to provide reliable protection against ultraviolet radiation, which distinguishes them from most other sunscreens.

Shiseido cosmetics are available in a wide variety. In the company’s catalog you can find rulers designed to care for hair, face and body skin, as well as a large selection of makeup and basic cosmetics. The pride of the company is the Elega hyaluronic filler., which is considered one of the most popular gel fillers and is used to correct the nasolabial folds and nose, as well as to increase lips and restore the volume of the cheekbones, chin and temples.

This category of products is very popular among women all over the world and includes high-quality natural preparations, anti-aging skin, smoothing wrinkles and nourishing cells with hyaluronic acid.

• Especially worth noting the Benefiance line, the most popular remedy of which is the cream Resistance 2. Its components perfectly nourish and moisturize the skin around the eyes and do not clog pores. The cream is designed for women over 40, it is very easy to apply, well absorbed and does not leave greasy stains on clothes. Due to its powerful anti-aging effect, in 2011 the cream was awarded first place according to Allure magazine, presenting the Breakthrough of the Year nomination.

• It’s worth noting the White Lucent line, represented by means for lightening the skin and removing pigmentation. Due to the presence of vitamin C, esters and minerals, the preparations effectively even out skin tone and prevent the formation of new spots.The series is supplemented with sunscreens, the main advantage of which is the possibility of their use as a basis for makeup. Creams and foams have a pleasant aroma and light texture with a moisturizing effect.

• It’s worth noting the Bio series, also designed for women of the older age group. The preparations restore collagen and elastin in the skin, smooth out fine expression wrinkles, improve complexion, help eliminate dark circles under the eyes and have a good anti-aging effect. Corrective serum and regenerating cream are especially popular. Advanced Super.

• Global Pampering is also in high demand.consisting of cleansing milk and emulsion for the body. The products smell pleasant, absorb well into the skin, do not have a sticky effect and keep the skin light and fresh all day.

Skin care products are presented in the form of creams, foams, emulsions and serums - cleansing, moisturizing, softening and nourishing the skin of the face and body. A powerful anti-aging effect is due to the use of plant extracts, vitamins and a huge amount of natural organic components that make up the composition. Natural substances retain moisture in the skin cells and fill them with energy.

The concern produces a huge number of decorative cosmetics, which are of high quality and complete safety for human skin. They do not cause allergies and puffiness, do not spread, do not slip during application and remain on the face throughout the day. The category of decorative cosmetics includes a basic foundation for makeup, eye shadow, lipstick, powder and blush.

The basic foundation is represented by powder and foundation with corrective action, helping to even out skin tone, eliminate redness and dullness of the face, as well as skillfully masking enlarged pores and facial wrinkles. For the manufacture of creams, light reflection technology is used, which provides the face with natural radiance and a healthy glow. Creams are available in a wide range of colors, which allows you to choose their shade for any skin color. Separately, it should be noted lifting cream Radiant Lifting Foundation with a pronounced anti-aging effect. This tool tightens the skin of the face and at the same time gently cares for it.

The powder is also available in a wide variety of shades, flawlessly lays on the face and hides minor skin defects. Very popular Foundation tool eliminating oily sheen, masking pores and giving the face a natural matte finish. In addition to powder and foundation, the company launched the production of very convenient and highly sought-after correction pencils. As an example, consider Stickfoundation, which has a creamy texture and is very convenient for applying to certain areas of the face. The product effectively mask flaws, does not clog pores and moisturizes the skin well.

Shiseido shadows come in a wide variety of colors and feature a smooth, silky texture. Shimmering varieties have a shiny surface and creamy texture. Shadows do not slide in the folds of the eyelids and remain unchanged for more than 15 hours. In addition to shadows, the Shiseido collection boasts dry and liquid eyeliners, mascara, eyebrow pencils and brushes. All eye cosmetics have been tested by specialists and have positive findings from ophthalmologists.

Shiseido produces a large number of lipsticks and lip glosses that provide the lips with maximum protection and gentle care. Their formula contains useful components that guarantee moisturizing lips and give them a healthy glow. Lipstick is available in several series, the most popular of which are Glowing Matte, Perfection and Perfect Rouge. Perfection lipstick has a lot of good reviews, which has a creamy structure, does not roll and does not “eat”. The product is available in a wide color palette, protects the skin of the lips from the negative effects of the environment and moisturizes and nourishes their structure as much as possible.

Lipsticks of the Glowing Matte series have an excellent terry effect and do not wipe the lips for a long time. The product gently envelops the lips and makes them soft and natural. Perfect Rouge lipsticks look very beautiful on the lips and prevent their peeling and dryness. Moreover, many women notice a noticeable effect of visual lip augmentation, which distinguishes lipsticks in this series from other lines.

For the production of shampoos, Shiseido uses natural plant components, as well as linoleic and oleic acids, which are easily absorbed by the scalp and hair. With regular use of shampoos the ends of the hair cease to split, the bulbs become stronger, and the curls themselves become strong and healthy. Shiseido Tsubaki shampoo is very popular, which gently cleanses the skin and hair, helps preserve color, solves the problem of split ends and moisturizes the hair along its entire length, without causing it to become heavier.

One of the main components of shampoo is camellia oil, used by the Japanese over the past 100 years. Science has proven a powerful healing and cosmetic effect of this substance, which allows shampoo to be classified as a therapeutic agent that prevents hair loss. The Shiseido line of shampoos is presented not only for women, but also for men for the care of thin, damaged and split ends.

Shiseido cosmetics are highly appreciated by both professional cosmetologists and ordinary consumers, being considered one of the most popular. Among the benefits are noted an abundance of natural ingredients, hypoallergenic compositions and a wide range. As for decorative cosmetics, it does not dry out the skin, holds during the day and has a powerful moisturizing effect.

Shiseido has one drawback: high price, which classifies her as professional tools. So, the cost of foundation can reach up to 2000 rubles, a tube of moisturizer with a volume of 30 ml will cost 1300 rubles, and for shampoo you will have to pay up to 1000 rubles and more.

See Shiseido cosmetics reviews in the next video.