Many Seventeen cosmetics are mistakenly attributed exclusively to the teenage age segment. However, the manufacturer from Greece is focused on girls and women of any age. This famous brand has gained popularity almost all over the world due to affordable prices and a wide range of good quality cosmetics.
Brand history
The company got its name thanks to its founder Athanasios Fragoyannis, who considers the number 17 to be his lucky. Most likely, this is the case, because for more than half a century the cosmetics manufacturer has been conquering the market. Greek was inspired by this idea after visiting Latin American countries. Comparison of female beauty was clearly not in favor of Greek women, who in the middle of the 20th century were not at all interested in decorative cosmetics. In 1962, the Seventeen brand was founded in collaboration with Latin American specialists.
Today, the company is firmly afloat among competitors, and the collection is updated every year. All fashion trends and trends are taken into account. Hellenica SA, to which the brand belongs, has a cosmetics factory in the Greek capital, as well as branches in Venezuela, Colombia.
In the Greek mass market, cosmetics from this manufacturer occupies a leading position.
Description
At first, the cosmetics of this brand was intended for a young audience: girls and teenagers. Today there are many products in the line, the purpose of which is to draw attention to the appearance of its owner. Such tools allow you to express yourself more vividly, emphasize your personality. However, girls are not the only consumers of Seventeen products. Special series are produced for women of all age categories.
Thus, you can choose a palette in a suitable line for yourself for every taste.
The range of decorative products is quite wide, among the most popular:
- makeup products around the eyes;
- liquid concealer;
- foundation for different skin types;
- lipsticks and lip glosses;
- shadows, blush.
Based on the price-quality ratio, we can judge that Seventeen products are intended for middle-income women.
Advantages and disadvantages
Products have many advantages that make them so popular all over the world. Among the advantages, the following can be distinguished:
- affordable cost;
- adequate value for money;
- rich palette of shades;
- the use of innovative technologies in creating funds;
- good quality;
- every season a new collection is released;
- All fashion trends are taken into account, trends are relevant;
- cosmetics are easy to apply; special skills are not required;
- Products do not pass animal tests.
Before this or that tool reaches the general user, it is checked for safety by means of various tests. therefore cosmetics do not cause allergic or other inflammatory reactions. TSince the products are also intended for adolescents, their delicate and sensitive skin, the company is trying to produce the most hypoallergenic and light products. Another advantage is lack of hormones. Among the minuses can be noted a higher cost than the standard mass market, accessible to all segments of the population.
Product Overview
After fashion weeks in Europe, Seventeen most often presents new collections of makeup products, taking into account all the new trends. We offer an overview of the most popular tools.
Shineful Liquid Gloss Lipstick. The series includes 13 shades, you can choose any color type. Contains sunscreens, moisturizes lips, contains no parabens, but many caring ingredients. The texture is delicate, soft, deep tones, hold for a long time without correction. Makes lips glossy shiny, expressive.
- Shadow Trio Perfect Harmony Eyes. The palette includes 3 harmoniously matching each other shades, with the help of which you can create spectacular makeup for everyday and solemn image. For example, the combination of dark brown, nude pink and lilac.
- Mascara The Stylist. The palette has 4 colors: black, brown, violet, blue. Resistant to moisture, does not crumble, does not slide into lumps. You can not be afraid that the mascara will flow. The brush creates the effect of a fan, adds volume and lengthens. The composition has care components.
- Compact blush Natural Matte Silky Blusher. Can be used for sculpting, fit well, natural shades. They have a matting effect.
- Foundation of persistent Matt Plus Liquid type. Not visible on the face, breathable, no mask effect, does not clog pores. Holds without correction during the day, a light effect of matting.
- Matte Lasting Lipstick In the palette of 38 tones, you can choose for every taste, image and color type. Contains leaving oils that moisturize lips.
Reviews
Customer reviews of Seventeen cosmetics are mostly positive or neutral. There are few negative responses, almost all of them are associated with an incorrectly selected remedy. Also dissatisfied with cosmetics are those who compare it after using luxury products. In general, buyers write that tonal products are easy to apply, look natural. There are tools that can make pigmentation less pronounced.
Foundation, powders mainly have natural shades, do not leave marks on clothes. Mascara does not crumble, varnishes hold for a long time, as they contain a coating that repels water. Thanks to the rich color palette of shades of lipsticks and shadows, it is not difficult to choose a product for all occasions. Most of all, buyers are attracted by the inexpensive price and good quality of cosmetics.
See Seventeen cosmetics overview in the next video.
