Being beautiful is not a crime. Natural beauty loses all meaning every day. Now, even for little girls, manufacturers are creating a decorative line of cosmetics. And not just creams, but sets of shadows, lipsticks, mascara, blush, which contain only plant components. Adult women also try to choose cosmetics created from natural substances. And the main manufacturer of high-quality decorative cosmetics that do not harm the skin is NYX Professional Makeup.
Brand history
Homeland manufacturer NYX Professional Makeup is the United States - a country with great opportunities, which is simply impossible not to use. The history of the brand began in 1999. The creator of the brand Tony at that time was only 26 years old. The young girl lacked business experience, but thanks to her persistence and desire to give the world high-quality cosmetics, she was overwhelming success.
The idea of creating her own line of cosmetics has haunted the girl for a long time. The reason for this was the lack of good cosmetics at an affordable price.
And branded lipsticks and shades, even today, are not available to every beauty.
At a young age, Tony moved with her family from South Korea to Los Angeles. Having settled in a new place, they opened a cosmetics store, where Tony spent all her free time. She carefully acquainted with the desires of customers, gained experience to open her own production. Having borrowed a certain amount, Tony was able to rent a good room and set about creating cosmetic masterpieces.
Realizing that her works were of high quality, Tony set about choosing a unique company name.And then the girl’s fantasy was played out in earnest. After trying many options, Tony settled on the name of the ancient Greek goddess of the night - Knicks.
With the launch of the first product, NYX Professional Makeup instantly gained public acceptance. The fair sex appreciated eyeliners with a thickened shaft and creamy texture. They were supposed to be used as a liner and shade. Beauticians, in turn, using these pencils of different colors created an unusually bright make-up.
The first step in the brand’s history gave Tony new inspiration, thanks to which the company's product line increased to 1000 varieties of cosmetics, and a few years later this number began to approach the 2000 mark. With such a wide variety of NYX Professional Makeup products, Tony has been able to cater to all of her consumers, even the most demanding.
Every year, the popularity of the brand NYX Professional Makeup only increased. And even after going through a 20-year history of life, the principles of the brand have not changed. The main task of the company is to still provide the consumer with the opportunity to use high-quality decorative cosmetics. And in this case we are talking not only about the naturalness of the composition, but also the pricing policy.
The NYX Professional Makeup brand never rests on its laurels and keeps up with fashion trends.
Not without reason, at many fashion shows, models are doing makeup with NYX cosmetics.
Advantages and disadvantages
Talking about the positive and negative aspects of NYX cosmetics, based only on research analysis, is impossible. It is necessary to take into account the opinion of the consumer class. General data helped to compile a complete picture of the merits.
- Price policy.
- Along with many global brands creating professional cosmetics, NYX should be attributed to the most loyal companies. The funds of the brand represented are available to housewives and even students.
- Zoozashchita.
- NYX Professional Makeup has received a special certificate from the organization for the protection of animals. The described brand does not test products on our smaller brothers.
- Constant news.
- The brand regularly supplements its range with new cosmetics and shades. It is worth noting that many series of products have a limited number. And the new collections correspond to fashion trends.
- Product quality.
- NYX stands out for its high quality products. Each individual cosmetic is hypoallergenic, does not cause irritation.
- A variety of cosmetics.
- A girl with any appearance will be able to choose the right NYX Professional Makeup brand cosmetics for herself. A wide variety of color palettes can satisfy the needs of the most demanding women.
- Unique packaging.
- Each cosmetic composition is inside containers with an unusual design. The classic packaging is made of durable material, it does not wear out, does not lose its external beauty.
But unfortunately, users noted several shortcomings in NYX Professional Makeup cosmetics.
- Shedding shadows a few hours after application. In most cases, the cause of this is an improperly selected remedy.
- Lack of makeup resistance. To keep the beauty of the face for a long time, the manufacturer suggests purchasing special fixatives, thanks to which you can forget about this problem.
Both problems also arise due to improper use of cosmetics, lack of makeup base. To avoid such unpleasant situations, NYX auxiliary developments, concealers, proofreaders, bases help.
Structure
NYX Professional Makeup uses only natural ingredients to develop formulas and make cosmetics. Each composition is hypoallergenic, which is appreciated by people suffering from hypersensitivity to the skin. Various oils and many nutrients help maintain youthful skin.Ladies suffering from exposure to sunlight can permanently forget about unpleasant sensations on the skin.
All these reasons allow us to name cosmetics brand NYX Professional Makeup environmentally friendly.
Product Description
It will take more than one day to talk about all NYX Professional Makeup brand products. Moreover, the manufacturer continuously puts on sale many types of professional decorative cosmetics for the face. It can be either single funds or whole sets. And in order to get to know the brand better and understand the basic concepts of production, it is proposed to consider several types of cosmetics that are purchased by women for independent use, as well as cosmetologists for professional purposes.
Blush
The phrase "blush on the face" evokes in the head the image of the fair sex, who have been in the cold for a long time. Only this is a natural factor, from which it is sometimes impossible to escape. Such beauty on the cheeks on a hot summer day will look very ridiculous, especially with an incorrectly selected color scheme of blush. Before buying, it is very important to get a consultation with a cosmetologist who will advise the most suitable tone.
To date, the NYX Professional Makeup brand produces a blush with many shades. But the most popular are High Definition Blush. A distinctive feature of the product lies in a wide palette of colors and affordable to any average person. When applying these blush, a woman will be able to feel how neatly and evenly the composition lies on her cheekbones, does not roll down after a few hours.
And vitamin E, which is part of this product, nourishes the skin, giving it extra peace of mind.
Another popular blush option is called Baked Blush. With its help it turns out to create a glow effect. To apply the baked consistency of blush, you can use a brush or a damp sponge. Basically, Baked Blush is acquired by studio makeup artists to create an appropriate cast of actors.
The cream version of Whiped Lip & Cheek Souffle Blush has several uses. It can be used for both lips and cheeks. The composition is applied to the skin with a sponge or brush.
Makeup base
Thanks to this tool, every woman will be able to even her face, hide skin imperfections and achieve a smooth foundation to apply makeup on top of. It is worth noting that any cosmetic composition applied on a high-quality basis will last several times longer. Base makeup brand NYX Professional Makeup comes in several varieties. And we are talking not only about the form of packaging and consistency, but also about the color scheme. When choosing a suitable foundation should be guided by all the features of their own skin. The consultants of the NYX Professional Makeup brand will help you choose the right composition of this tool, taking into account individual features.
A fairly popular base for makeup is considered Tinted Moisturizer - Nude. With its help, you can not only even out skin color, but also give color to a tired face. The unique formula of the composition gives the skin natural moisture, filled with natural shine. Besides, this base will protect the face from the negative effects of external factors.
The unique Mineral Stick Foundation is perfect for all skin types. The base itself is very easily distributed over the entire surface of the face, masking skin imperfections.
Liquid tonal makeup foundation Invincible Fullest Coverage Foundation more often used in the professional field than in private. A diverse color palette of the presented funds will help the make-up artist to create ideal images of the actors.
Matting napkins
An opportunity to revive the make-up created several hours ago. With the help of these napkins, you can get rid of the manifestations of oily sheen or correct a blurry pencil. Moreover, the box with napkins is small, so that they can be carried in a purse.
The uniqueness of matting napkins lies in the composition that is suitable for any type of skin.
Eyeshadow
To have high-quality shadows is the dream of every woman. The NYX Professional Makeup brand was able to turn the desired into reality. Now you don’t have to worry that they will crumble, smear or roll. So you can feel like a beauty queen 24 hours a day.
NYX products, which emphasize the expressive look, are presented in a wide range. Dream Catcher Shadow Palette help create unrivaled evening makeup. With a matte base Shadow Hot Singles Eye Shadow a woman will be able to create the most daring image. Full Throttle Shadow Stick Ideal for ladies who love experimenting with their own style.
Eyeliner
This product gives the look more expressiveness and depth. Having eyeliner in the arsenal, you can forever forget about eyeliners, the line of which must be constantly adjusted. Any consistency of eyeliner will help to make neat arrows, color the space between the eyelashes and even change the shape of the eyes.
The main difference between the eyeliners is the consistency of the coloring composition and form. Liquid options are available in a small container with a thin brush. But using it without experience is very difficult. For ease of use, consider options for eyeliner markers. They are in the form of a stick with an applicator through which the ink passes. Already with this device to bring arrows or to emphasize the expressiveness of the look is not difficult.
Special attention should be paid gel consistency eyeliner. This option is considered professional and is mainly acquired by makeup artists for work.
Eyeliner
This variety of cosmetics is used less frequently than eyeliners. But despite this, NYX Professional Makeup does not stop creating more and more eye liner formulations.
With their help, it turns out to create beautiful arrows, only in the absence of a base for makeup, the tips of a pencil drawing will have to be constantly tinted.
Eyebrow cosmetics
Any woman will say that eyebrows are the most emotional part of the face. For this reason, they must be neat, have an ideal shape, and their color must comply with the color type of the skin. NYX Professional Makeup offers its customers high-quality eyebrow pencils, allowing you to create the most unsurpassed makeup. A woman will only need to choose the most convenient pencil model.
For example, the classics are modifications familiar to everyone with a wooden case. The sharpened tip allows you to outline the contour, the brush on the cap - to give the eyebrows extra volume. Wax pencil is mainly used for styling hairs.
According to most consumers, the most interesting is combination pencil. On the one hand, this is a classic stylus, and on the other, a light highlighter. Judging by the uniqueness of the modifications, it seems that eyebrow pencils have a high price. In fact, they are available to any average woman.
Selection tips
The NYX Professional Makeup brand has always defended the woman’s right to freedom of choice of cosmetic products, but at the same time she advised not only to choose beautiful packaging and a pleasant aroma. NYX insists that choosing the right makeup is not a five-minute affair; women will have to wait a bit to make sure the quality of the product they are interested in.
- Inspection You should go to cosmetic shops and boutiques only in the daytime. Artificial interior lighting distorts the colors of cosmetics. One of the common female mistakes is checking the color of the foundation in the palm of your hand. The skin on the face has a different color than on the hands, which means that you need to do a test test on the cheek.
- Professional help. When choosing cosmetics, do not neglect the help of makeup consultants.However, you shouldn’t go to the world of make-up alone, it is advisable to invite a friend with you, who will appreciate the new look from the outside.
- Testing on probes. If you have any doubts about your favorite cosmetic products, it is best to secure yourself and purchase a probe.
- Close acquaintance. When choosing your favorite cosmetics, it is very important to familiarize yourself with its composition, pay attention to the production date and expiration date. In the description of the composition of NYX cosmetics, only herbal components are indicated, however, it is worth checking the list of ingredients according to individual intolerance.
And if the product is expired or near the end of the expiration date, you must ask the seller for another copy.
Recommendations for use
The main task of every woman before applying makeup is to create the effect of smooth skin. Unfortunately, the fair sex does not always get the desired result, and cosmetics placed on top only emphasize facial flaws. In order to prevent mistakes, we suggest that you get acquainted with step-by-step instructions for creating perfect smoothness on your face.
- Skin cleansing and hydration. This procedure should be carried out not only before applying makeup, but also after removing makeup. 2 times a week, it is important to exfoliate dead skin cells with a scrub. The main skin care is the use of morning and evening creams. Ladies who regularly use cosmetics can’t do without these procedures.
- Application of the base. The base for makeup, or as it is also called, a primer, is necessary to create the effect of smooth skin. The base allows you to increase the durability of the made makeup, reduce the consumption of foundation. In simple words, the primer covers the face with an invisible and imperceptible film with a smooth texture, on which cosmetic compositions are applied.
- Correction of imperfections. The base gives the skin a smooth surface, but the foundation helps to make changes in the appearance or hide some of the imperfections. A correctly selected composition will be able to hide acne, abrasions, scratches, bruises from lack of sleep and much more.
- Powder. The effect of velvet skin will help to create powder. The main thing is that its color be selected in accordance with the gamut of foundation. It is best to apply powder with a large brush. In places where foundation was previously applied, dry powder will lie more densely, in other places - light scattering. In some places you will need to use a smaller brush and evenly shade.
- Correction of shadows and blush. The last stage in creating the effect of smooth skin is black-and-white adjustment. For this purpose, you need blush in a dark and light shiny color. A dark tone is carefully applied to the cheekbones, on the sides of the frontal lobe and on the nose. A brilliant shade covers the upper side of the cheekbones, the back of the nose and the rim of the upper lip.
For the correct application of blush, it is best to smile, at this moment bulges and small cavities appear on the face, where the composition should be applied.
Review Reviews
Each representative of the fair sex, despite her age, tries to look spectacular. NYX Professional Makeup helps them with this. Each type of cosmetic products not only decorates the face of buyers, but also nourishes their skin with vitamins and minerals.
For professionals of cosmetic art and studio makeup artists, it is extremely important to have only high-quality cosmetics in the working arsenal, and in most cases these are NYX Professional Makeup products. According to experts, it is easy to work with, all formulations are evenly distributed on the surface of the face, and most importantly, they remain on the skin much longer than cosmetics from other manufacturers.
Overview of cosmetics NYX Professional Makeup, see the next video.