Missha cosmetics: a description of the composition and variety of products

Korean cosmetics Missha managed to conquer the countries of Asia, is successfully sold in the USA, Canada, Great Britain, and more recently has its own supply channels in Russia. Its development is carried out in the company's own laboratories, with strict dermatological testing and taking into account the opinions of consumers.

A detailed description of Korean professional cosmetics, presented on the packaging as an ingredient composition, makes it possible to assess the exclusivity of the brand’s products. In the assortment of the company there are not only care products - cushion, powder, blush, palette of shadows in bright youth or traditional performance look promising. However, Missha cosmetics, even according to cosmetologists, definitely deserve the attention of buyers - Today it is one of the leaders in the growing market, ready to prove its worth in practice.

Missha brand created by Korean company Able Cosmetic Co. In 2000 and in the early years of its existence, it was focused exclusively on the online shopping market. Since 2002, the history of retail sales in Korea began. The first Missha cosmetics store appeared in Seoul, on Myeongdong Street, in the heart of local commerce. The success of the brand was so great that in 2005 the development of the franchise network was launched, and its first store opened in New York. Further brand outlets appeared in Europe, China, UAE, Japan.

Having conquered Australia, South America, North America and Asia, products under the Missha brand ended up in Russia. In 2011, the official online store was opened, which operates today. Russian buyers get access to the most advanced brand developments along with South Koreans.

Like any other cosmetics, Missha brand products have their advantages and disadvantages. Among its obvious advantages are the following.

• Full quality control. In Korea, the production of any cosmetic products is regulated by strict state standards. There is no doubt about the quality of the product, otherwise it simply would not go on sale.
• Hypoallergenic. All Missha cosmetics undergo rigorous dermatological testing. The composition does not contain synthetic substances - dyes, aromatic components. As a result, allergic reactions to it are extremely rare.
• A reasonable approach to pricing. Most of the funds from the mass rulers are quite affordable for people with average incomes. For exclusive ingredients in the composition will have to pay more.
• Original packaging. The company is trying to highlight its products among the offers of other brands. When developing a design, the age category of each line is taken into account.
• Ecological purity of ingredients. The components of plant origin used in the composition are collected only in areas with a favorable climate and nature. Thanks to its own laboratory, the company can produce complex fermentation processes without harming the raw materials.
• Ease of use. Each tool comes with everything you need for its application. Even on a trip or business trip, you can safely use your favorite products.

There are also disadvantages, and they are mainly associated with product features. For example, It’s quite difficult to choose the perfect foundation in the lines of powder, cream because of the characteristics of the shades. They are mainly focused on Asian skin. Almost all care products contain bleaching agents, this may not suit tan lovers.

Among the ingredients that make up Missha cosmetics, one can fully note natural mineral or ocean water, supplying skin with moisture, as well as snail mucin for intense lifting effect. Fruit cleansers have fruit acids - lemon and apple. In the lines for washing, cleansing and foaming, soap root is used. The brand offers the most delicate care for thin skin of the eyelids with the help of valuable ingredients - reishi mushrooms, snow lotus, ginseng.

Anti-aging products are aimed at maximizing skin saturation with microelements, vitamins, and minerals. For these purposes, birch sap, shea butter, resveratrol, an antioxidant found in the skin of grapes, are used. Serum preparations contain peptides, lactic acid, fermented bifidobacteria, and lactobacilli. Essences use cassia extract, yeast, amino acids.

The composition of the care products varies depending on the age category for which the funds are designed. For young people from 20 to 25 years old, the basic line is based on seaweed extractors. This ingredient is rich in collagen, can provide cells with vitamins and minerals. For the older age, remedies based on marine stem cells. And with the appearance of facial wrinkles, it is time to switch to creams, gels and serums with snail mucin.

Missha professional leaving and decorative cosmetics - a vivid example of an individual approach to self-care. Among the forms of release of funds you can find travel napkins, solid and liquid soap, peels and scrubs. Conventional and hydrophilic oils, creams and emulsions, serums, essences - can be found optimal consistency suitable for face care.

Among Missha facial cosmetics, you can find series for different skin types and age categories. Particularly noteworthy are kits compiled by specialists specifically for travel and travel. For instance, Time Revolution Vitality Special Set i focused on slowing down the aging process in young skin, and the same tools in the kit under number II are already focused on an intensive fight against age-related changes. Besides, There are kits with vitamin N12, as well as consisting of products created according to traditional Asian recipes.

Among the most popular line of skincare products from Missha are the following.

• Super Aqua Waterfull. A line for intensive skin hydration, in the presence of serum, day cream, emulsion. The products have a light texture, contain sea and mineral water, baobab seed extract, whitening components.

• Super Aqua Cell Renew Snail. A series with a regenerating effect for use after 35 years. The main ingredient is snail mucin, also there is an Asian centella, which promotes tissue renewal. Among the products can be noted night hydrogel and regular masks, emulsion, cream, foam and tonic.

• Time Revolution Vitality. Anti-aging ruler with a pronounced lifting effect. Among the current products is a renewing essence that provides a noticeable facelift.

• Missha. This line features branded fabric masks of the brand. You can find anti-inflammatory, soothing, moisturizing, nourishing, firming, anti-aging products.

• Misa Cho Gong Jin. A series based on traditional Asian recipes. The range includes oil, mask film, essence, emulsion, ampoules, concentrates in the original company packaging.

• Bee Pollen Renew. Anti-aging moisturizing series based on bee pollen. The lineup has a mask, soap, face cream, serum and tonic. In addition to the main ingredient, the composition contains green propolis, edelweiss and calendula.

Missha has not so many makeup lines, but they are also of quite serious interest. Among the current release forms of decorative cosmetics prevail Cushions, powders, foundation and BB creams are what Asian and Korean cosmetics are especially famous for.

Among the popular products can be noted Missha Actibarrier Strong Moist PH Tonerwell-leveling skin tone. A real bestseller has long been and Magic Cushon Moist Up - cream fluid on a sponge with sun protection factor SPF50 +. There are fully matte and semi-matte coatings for the skin, you can choose the option for lighter and darker skin.

No less popular Matting Missha Velvet Finish Cushon. This is a cushion-shaped foundation that forms a matte, velvety coating. In addition to its impressive performance, it also has a top-notch packaging design. Among the BB-products can be noted tonal Signature Wrinkle Fill-Up BB Cream. It tightens the skin and makes it younger, masking minor imperfections.

Special attention is also paid to Glow Tension No. 21P - a cushion with an intensive moisturizing formula, hyaluronic acid in its composition and a light shining effect. In general, the brand of healthy shine is revealed by the brand simply excellently. Primer Missha M B. B Boomer It can also act as a cream highlighter due to reflective particles. A color Lighting Tone Up Base SPF30 makes it possible to remove unhealthy yellowness under the eyes or hide the earthy shade of the face. The purple hue of the primer is aimed specifically at combating such problems.

Tints deserve special attention.For example, released in lipstick format lacquer Missha glam enamel tint demonstrates the effect of vinyl. Wish Stone Tint It has a water base and a delicate aroma of peach, released in the form of a gel. Stone tint velvet different in that it creates a delicate velvety coating on the lips.

Even Missha today suggests making shadows in the form of cushions. Dual Blending Cushion Shadow is a triumph of ergonomics: cleaned in the size of a thin cosmetic pencil. Makeup can be easily adjusted throughout the day. Creamy shadows in the pads fit well on the skin, do not flow. For eyebrows, the brand also offers two-tone dry shadow palette Twin Brow Kit.

There are also mascaras - From the waterproof Ultra Powerproof Mascara with a tightening or moisturizing effect to the budget-friendly Missha Pop-Up Cara in colorful packaging. A variety of eyeliners will also help emphasize the expressiveness of the eyes. For instance, Palette paint linercreating dramatic effects, or Super Skinny Liner Pencil.

According to professional beauticians, Missha cosmetics can be a good solution for those who are responsible in choosing the care or decorative products. The brand does not promise instant results, but it makes it possible to choose a comprehensive anti-aging program and take into account all individual skin needs. Missha is famous for its products for replenishing moisture in the skin, the professional line in the premium category is highly regarded, where compositions based on snail mucin, caviar, matsutake mushrooms and other valuable ingredients are presented.

Considering customer reviews - those who daily choose cosmetics for this Korean brand, we can say that absolutely all consumers note the original, attractive packaging. It is she who often becomes the cause of the impulsive first purchase. Skin whitening products are also highly valued: even among Korean brands, Missha stands out for combating unwanted pigmentation. In addition, the company uses natural ingredients in its production, abandoning skin-drying parabens and other chemically aggressive substances.

A large volume of containers for creams, foams, gels also captivates. Fans of the Missha brand understand why they pay money and do not try to find a replacement for him.

An overview of Missha cosmetics is presented in the next video.