All about the cosmetics of the legendary MAC brand

There are cosmetics that need no introduction. One of them is rightfully considered products from the MAC brand. This cosmetics has helped millions of women in the world to find their own individual style, and for this reason alone, the products of this brand deserve special attention.

MAS professional cosmetics is widely known among make-up artists and stylists. Country of origin - USA, the headquarters of MAC Cosmetics is located in New York. MAC is an abbreviation for Make-up Art Cosmetics. The brand was founded in Canada. He was inspired by the famous makeup artist and photographer Frank Tuscany and his friend, who owned a beauty salon, Frank Angelo. It happened back in 1984.

For that time, the idea of ​​creating a line of professional cosmetics was revolutionary. Two friends were seriously obsessed with the idea of ​​a new make-up line that would differ in its concept from everything that came before it. The reason for the thoughts of the two Franks was the banal lack of colors in cosmetics that would ideally be transmitted in the photographs of models.

So the idea came up a special line of cosmetics that would make the images of women as expressive as possible in the photo. The initiative of friends found support from their mutual friend - chemist Vic Casale.

Long debate, brainstorming and various ideas were embodied in the first experiment. Friends took and literally boiled the first batch of MAC cosmetics in the most ordinary kitchen. On it, they also cooked the second and third batch of lipsticks and rouge. Home-made cosmetics were sold through Angelo's salon.

The first clients were professional photographers and make-up artists, with whom initiative entrepreneurs were in friendship. And each new color that friends managed to get in artisanal conditions brought them even a drop of fame. Soon, not only the friends of the two Franks, but also the leading beauty observers, models and the best stylists learned about unique professional cosmetics.

Soon it turned up and a good opportunity to take the business out of the kitchen to factory production. In the spring of 1984, the MAS line started. A whole shelf was allocated to cosmetics in a department store in Toronto. After a while, she appeared in all salons and shops of the world. The real hit was the red matte lipstick Russian Red. It was she who was chosen by Madonna for the legendary photo shoot in New York.

But the talented Franks were not entrepreneurs in the full sense of the word. Their element was the catwalks, studios, cameras, they were not ready for the harsh weekdays of businessmen. In 1995, Estee Lauder Companies decided to acquire a large stake in the company of two friends. This helped to significantly expand production and bring the brand to a global level. Three years later, Estee Lauder buys up the remaining shares, and John Demsey becomes president of the IAU.

It is he who establishes the collaboration of the brand with such famous personalities as Linda Evangelista, Lisa Minelli, Pamela Anderson. After that, the fame of the brand could no longer be stopped. Today, the company is the largest manufacturer of decorative cosmetics, the production is located in New York. The cosmetics line is complemented by makeup tools and related products.

Among the cosmetics of this brand, it is difficult to single out the best products simply because all of them have every right to be called the best. Amazing color saturation and shades are characteristic of all products of the decorative cosmetics line, makeup bases are subtle and delicate, there are sets of masking cosmetics that perfectly hide defects and defects.

MAS is an incredible collection of shades of lipsticks, regular and waterproof mascaras. A special reason for the company's pride is professional makeup brushes, which are sold separately and in sets.

The collection of makeup products for this brand is small. Most often, such funds are issued in a limited series. Experts are sure that the quality of MAC cosmetics is not as high as the quality of decorative. Say what you like, but the main mission of the company is decoration, not skin treatment. If the skin needs to eliminate some problems, rather than masking them, then it is better to choose cosmetics of dermatocosmetological brands specializing in medical cosmetics.

The most famous brand products can be listed for a long time, but it’s worth starting with the legendary mascara - In Extreme Dimension Lash. Connoisseurs of rich and rich shades should pay attention on a collection of nail polishes: Mean & Green, Rain of Flowers, Girl Trouble and, of course, rich red Rougemarie. Despite the excellent quality, which guarantees even coverage of the nail plates, varnishes of this brand are not very popular among nail masters. Perhaps the reason still lies in their high cost.

The choice of lipsticks is truly amazing. There are matte and glossy lipsticks, with and without gloss. Even those who do not like bright colors and prefer a politically correct nude, there is something to see. For modest connoisseurs of nude shades, there is a whole collection. Lip glosses that differ in different textures deserve attention.

Help in creating a base for makeup will help Prep + Prime series products. It includes tonal creams and highlighters, bases under the shadows, which perfectly complement the purchase of the shadow palette of the same brand. Especially famous Electric Cool Eye Shadow, Studio Sculpt Shade and Line, In Extra Dimension Eye Shadow.

Blush is also considered one of the best. Powder blushas well as mineral blush and powder. MAS can please with high-quality brushes for applying makeup for any occasion.

Women who would like to start using professional cosmetics often come across claims that it is impossible to achieve the proper effect on their own, because this is the business of professionals. And at the initial stage, many people really have certain problems, especially if a woman did not know how to correctly apply certain cosmetics before buying MAS.

Another statement says that professional cosmetics are not suitable for daily use, that with frequent use it can harm the skin condition. These statements are not relevant. MAS can be used at least every day, the composition of cosmetics is certified and recognized as safe. In addition, this makeup is very resistant to adverse external influences and looks spectacular.

Before you start using the cosmetics of this brand, worth watching the video tutorialsthat exist for each of the cosmetics of this company. Applying professional makeup requires an understanding of certain rules, and no one will tell about this better than specialists.

MAS is an elite brand whose product price is high. That is why this cosmetics becomes a tidbit for scammers faking original products. Women themselves contribute to their activities, because the desire to purchase MAS at a price lower than the market is understandable, natural and simple.

Fraudsters, unlike the company, do not guarantee you the safety of use and the composition tested in laboratory conditions. And therefore, under a well-known brand, you can get something of completely inadequate quality. One of the main questions is how to distinguish a fake from a true MAS cosmetics. There are several ways to do this.

The company logo and letters in it have a specific font. His brand uses to create packaging for all types of its products. The letters have a glossy sheen and their own style. The same logo may well show off on a fake, but upon careful examination, the letters will either be slightly stretched or blurred along the contours. The company always uses only capital letters for writing. If you are offered products with the inscriptions Mas or Mas, there is no doubt - this is a crude and cheap fake.

Real MAS cosmetics are sold in cases that contain large flickering particles on the surface. They also try to put fakes in similar cases, but reproducing flicker usually fails. Boxes are dimmer or have a different shade of brilliance.

At the bottom of the packaging of the original decorative cosmetics of this brand there is a gray label with black letters or white with a gray inscription. Fraudsters have already noted this feature, and most fakes also have a label at the bottom. But she is usually made using other fonts.

Feel free to sniff cosmetics. Original cosmetics have their own aromas, which fraudsters cannot afford to repeat.For example, all MAS lipsticks have a delicate vanilla flavor. A variety of odors are used in fakes, but not vanilla ones. Fake lipstick can smell like perfume, jasmine, anything, like powder, blush. Beware - this is a fake.

Since MAS gives each brand product long and sometimes difficult to read names, they should be carefully checked. First, find the name on the company’s website, and then check with the products on offer. A difference of just one letter or an extra hyphen will indicate that they are trying to sell you a fake product.

The manufacturer is famous for its light textures: if you easily drag a fingertip over the surface of the powder, its particles will certainly remain on the finger. But it will remain just a little bit. If you are offered if it is too hard or, on the contrary, excessively soft, it means that the cosmetics produced are not of this brand.

The list of suppliers can be found on the official website of the brand. If you place an order in an online store, evaluate the product image. Although it is not at all a fact that you will get exactly what is depicted there.

MAS cannot cost a little. These cosmetics are not sold on sale with a 95% discount. If you come across an offer at a low price, check with the official website of the manufacturer. On it you can find the cost of the same product. If it is disproportionately higher, they offer you a fake.

It is also worth noting that the company chose an interesting tactic for communicating with customers. If you still come across a fake, notify the company. To do this, there is even a special button on the site. You will be asked to let you know where and from whom you bought the fake products.

If possible, it is better to make a purchase on the official website or from an official supplier, information about which is available from the manufacturer. This will protect against fakes, which can cause serious harm to your health. When choosing MAC cosmetics, experts recommend the following.

• Consult a dermatologist and cosmetologist. Professional cosmetics has a special texture and is not suitable for everyone. Therefore, it is especially important to get advice if the skin is problematic, prone to allergies. It is necessary to establish the type of skin, and only then proceed to the selection of cosmetics that are optimal for your particular type.
• Take into account age features. The older the woman, the more her skin needs additional hydration. Decorative cosmetics should be chosen with a softening effect, and under it must necessarily apply a soft base. In the line of MAS this is available.
• Do not use MAS tonal bases daily. This recommendation is suitable for women with healthy skin. If there are problems of a dermatological nature, it is worth replacing the cream with powder. This brand has a light texture, does not clog pores and allows the skin to breathe freely.
• Do not mix MAS with other brands. Makeup in which you use cosmetics from different manufacturers increases the negative impact on health. Cosmetics of different brands may contain the same preservative, in connection with which you will receive a double portion of chemicals.
• Do not buy the entire line at the same time. If you are going to deal with MAS decorative cosmetics for the first time, then you should not immediately buy all the funds in the line. Start getting to know her correctly - with 1-2 means. If you do not have an allergy and you like the result, gradually expand your personal collection.

When choosing a tonal foundation, evaluate the consistency, it should be uniform and uniform. Powder and tonal foundation from MAS should correspond to skin tone and color type. When choosing a blush, remember that if you lay them on a tonal base, they may not give the color you expected.

MAS lipstick should have a delicate aroma, its core cannot be brittle. When choosing a mascara, appreciate the smell. It should have a slight smell of wax, not engine oil. MAS ink, if it is not expired and properly stored, has an average consistency: not too thick, but not liquid.

According to customer reviews, MAS, being expensive cosmetics, is spent quite economically, and therefore the purchase in general justifies itself. Makeup with its use holds well, lipstick does not curl, eyeliner does not spread, mascara and shadows do not crumble. Many are sure that cosmetics are not suitable for daily use and require the participation of makeup artists.

There are also negative reviews, in particular, that cosmetics dries the skin, causes peeling. But experts are sure - this is possible only if it is chosen incorrectly, the features of your own skin are not taken into account.

An overview of cosmetic products from the legendary MAS brand can be found in the next video.