Korean cosmetics: the best brands, assortment and choice

Korean cosmetics is becoming increasingly popular among girls and women. It is characterized by very high quality and at the same time quite affordable prices.

In the manufacture of cosmetic products, Korean manufacturers take as their basis their female beauty ideals and focus mainly on them. Therefore, cosmetics from Korea has a rather dense texture, which creates the appearance of smooth, almost glowing skin. Such funds well hide imperfections on the face, most often they emphasize a light skin tone. Koreans are developing cosmetics using the latest technology, which makes them almost imperceptible on the face.

Many cosmetologists believe that the uniqueness of Korean cosmetics lies precisely in its composition. Developers choose the highest quality components: extract from algae, herbs and berries, snail mucin, oils, collagen, hyaluronic acid. In a complex action, the components effectively act on the general condition of the skin, the fight against acne and acne, smooth out shallow wrinkles.

As a result of constant competition and the emergence of new brands, Korean manufacturers keep prices at the level without overstating them. Even luxury products are quite affordable, unlike European brands.

Korean brands pay great attention to the safety of their products, which go through very tight controls at every stage. In addition, pay attention to hygiene, therefore Most products contain special blades for applying products, and extracts and serums are equipped with pipettes.

Korean cosmetic brands value their reputation and place in the world market, therefore they attach great importance to the effectiveness of their products. Most products with regular use after 2 weeks give noticeable results.

Korean cosmetics is distinguished by its numerous and diverse products for any skin. In addition, all the latest developments in this area belong to Korean manufacturers (BB cream, cosmetics with snail mucin, cushions, splash masks). Korean developers set the direction and make cosmetic products that are becoming popular in all countries..

Most Korean manufacturers produce the most popular products in miniature kits or beauty boxes, which makes it possible to test products and choose the most suitable one before buying.

Among the shortcomings of Korean products are the following:

• can be purchased only in online stores or directly in Korea;
• the composition of the products is placed in Korean, since officially such cosmetics are not yet available on the European market;
• it is problematic to choose the appropriate shade of powder or cream, due to the inability to test, many products also bleach the skin;
• Due to the different types of aging of the skin of Korean and European women, anti-aging products do not always have the expected result.

Of the features of Korean cosmetics, there are several of the most effective.

• Funds from Korea are usually have whitening characteristics. Such properties are primarily associated with the requirements of Koreans themselves to the appearance of their skin. At the same time, all decorative cosmetics have high sunscreens that slow down the aging of the skin.
• All products have a good moisturizing effect. This contributes to the continuation of youthful skin. Moreover, all products - decorative and care - have such an effect.
• Double cleansing is another secret of Korean brands. Deep cleansing has a very beneficial effect on the skin, because the pores open well, the number of inflammations decreases, the skin takes on elasticity and a healthy appearance. This becomes possible due to multi-stage cleansing, as a rule, the skin is first treated with foam, and then with hydrophilic oil. The method of such purification is very relevant in megacities, where the air is very polluted, and everything settles on the face.

The assortment of Korean cosmetics is presented in different directions and for any skin type. Also, such products are suitable for different consumer categories: mass market, middle level and luxury (premium). Separate it and the type of action.

Cosmetic brands offer a variety of care products, the main task of which is deep skin cleansing. Such products are distinguished by good penetration into the pores, removal of excess fat, as well as the bacteria present in it, which serve as a focus of irritation. Manufacturers offer a variety of products that have excellent cleansing properties: foams, oils, soaps, serums.

Many cosmetic products have excellent skin recharge. It becomes elastic, wrinkles are smoothed out. Such funds include masks, creams, oils.

Most products have a very good moisturizing effect. With regular use, the skin acquires visible smoothness, elasticity and a healthy color.

Mostly for aging skin, Korean manufacturers use natural ingredients that perfectly nourish the skin. Enzyme-based products have a good anti-aging effect. Of the brands for aging skin, a fairly wide range of products is provided The History Of Whoo and OHUI. The latter developed cosmetics for women after 50 years based on stem cells.

Among the products of Korean brands, there are quite a lot of funds for problem skin, since Korean women are prone to frequent manifestations of irritation, including acne and acne. To solve this problem, Korean cosmetologists have been specially developed BB cream, which has a very effective action. Based on such developments, many brands have released their product lines that work very effectively against acne.

Decorative Korean products are also presented in a wide assortment. In addition to the familiar makeup products, manufacturers from Korea do not cease to amaze women and are developing more and more new products. One of these innovations can be called special makeup base. It reduces the aggressive effect of decorative products on the skin, and also increases its elasticity.

Those who are familiar with cosmetics from Korea know that 2 megacorporations dominate in this area: AmorePacific and LG. Such recognition and popularity are well deserved.

AmorePacific - leading manufacturer of cosmetics. The brands presented below are included in the ranking of popular ones.

• Sulwhasoo - a brand that, from a small home-based firm, has become one of the most popular in Korea. It features premium cosmetics with elements of oriental medicine.

• HERA - also belongs to the luxury series brands. A characteristic feature is the orientation to the west.

• Lirikos - provides skin care based on marine components.

• Hannule - manufactures mid-range products.

• Hyosiah - one of the new brands. Specializes in enzyme-based cosmetics.

• MIREPA - produces a men's line of cosmetics.

• ODYSSEY - also produces cosmetics for men.

• LANEIGE - the most famous brand of cosmetics in southeast Asia.

• Ryol - creates hair care products, but with a focus on oriental medicine. Products are primarily based on herbal ingredients.

• Innisfree - The brand with an environmental focus offers cosmetics with exclusively natural products.

• Etude house - a brand for young people characterized by care products and make up products.

• Happy Bath - produces body care products.

• Mamonde - Another brand of cosmetics for youthful skin.

• Aritaum - A brand developing pharmacy cosmetics.

The closest competitor to AmorePacific in Korea is LG Corporation. But as a result of the fact that the holding site of the old model has not been updated for a long time, LG is significantly inferior to AmorePacific. The most popular brands of the company include:

• The history of whoo - specializes in makeup products with a focus on traditional medicine of the East;

• Su: m37 - cosmetic products developed on the basis of enzymes, the brand is particularly successful;

• OHUI - distinguished by the use of high-tech components in the production of skin care products;

• Belif - the brand is characterized by the release of budget natural cosmetics;

• Beyond - brand features are also natural cosmetics;

• Mirepa and Vonin - men's care cosmetic series;

• Lacvert - produces a variety of products for the care of young skin;

• Carezone - A youth brand specializing in problem-type skin care;

• Cathycat and VoV - manufacturers of make up products;

• Re-en - creates hair care products using traditional medicine;

• Isa knox - an analogue of the Hera brand, it is distinguished by the fact that it produces product lines specifically for Russia.

One of Korea’s elite cosmetics companies is also Coreana. Under her leadership, several brands were collected that have different directions:

• Zain Premium - luxury brand, which produces care products with a focus on Oriental medicine;

• Zain - More budget version of the previous brand;

• Lavida - a new brand based on enzymes.

• Biodefense - specializes in Western-style care products;

• Bi Hui Ga In - a brand with oriental medical practices;

• Ten seconds - a brand of decorative cosmetics for youth.

Another world famous cosmetic brand is Missha which is based on Able Cosmetic Co. The brand is distinguished by the release of professional cosmetics, both care and decorative.

Holika Holika is also on the list of the most popular Korean cosmetics brands in our country. Products are constantly updated, many products contain aloe extracts and other plant components.

Among the popular Korean brands can also be noted Ekel, 3W Clinic, The Skin Housa, Coxir, Petitfee, Clio, Lebelage, Rubelli, Benton, Pro You, Eclado, Lunaris, IsNtree, Ciracle, K-Beauty.

The described brands are characterized by popularity not only in Korea, but also around the world. Most of them are distinguished by affordable price and effective compositions. Korean cosmetics mass market is represented by a rather wide assortment (many brands differ in completely natural composition). Among budget cosmetics, there are hits and bestsellers.

Among the most popular Korean products, which both cosmetologists and women respond positively to:

• hydrophilic oil as a means for cleansing and make-up removal (popular brands Holika Holika, Etude Hous);

• foams, lotions, washing gels used mainly after cleansing the skin with the previous product (well-known brands Holika Holika, A »Pieu);

• tonic well moisturizes and invigorates the skin (from Shara Shara, Secret Key);

• cosmetic products from acne and acne, who effectively cope with this problem (from the brands Tony Moly, Skinfood);

• masks Korean manufacturers work wonders (among the hits are products by Holika Holika, Tony Moly, Missha);

• patches under the eyes Great effect on delicate skin around the eyes (Secret Key, Tony Moly);

• face creams have a rejuvenating effect (TonyMoly, Holika Holika, Elizavecca);

• creams for the skin around the eyes perfectly feed the periorbital zone (the most popular manufacturers The History of Whoo, Sulwhasoo, Missha, Erborian, Mizon);

• BB cream and cushions - The most famous Korean tonal products (the most famous brands Missha, Holika Holika, Erborien);

• hair products from Nature Republic, KeraSys, Tony Moly, Holika Holika;

• high quality decorative cosmetics and with fairly affordable prices are available from Tony Moly, Holika Holika, Missha, Erborien;

• tints are one of the new products of Korean cosmetology, these are persistent pigments in decorative cosmetics.

When choosing Korean cosmetics, it is worth considering some nuances.

It is the components of the product that determine its compliance with the type of skin, so they should be given special attention. Beauticians note a beneficial effect on the skin of some of the components that make up Korean cosmetics.

• Peptide Syn Ake it has an irreplaceable effect on the skin that has begun to fade, it is similar to Botox in terms of its effectiveness: it smooths wrinkles well.

• Snail Mucinwhose use in Korean cosmetics was a breakthrough and brought extreme popularity. Means based on this component are distinguished by excellent anti-aging action. They nourish and moisturize the epidermis well, moreover, they smooth out wrinkles and roughness of the skin well. Has mucin an effective anti-inflammatory effect. Allantoin and elastin are also considered as components, which have a beneficial effect on the skin condition.

• Swallow Nest Extract - a component containing many useful macro- and microelements, helps to prolong the healthy appearance of the skin, regeneration, reduces swelling.

• Volcanic ash is a special natural component of many Korean cosmetic products, This component is ideal for the care of problem skin. Means, which contain volcanic ash, have a remarkable matting effect, and also regulate the sebaceous glands, thereby reducing the amount of irritation and acne. Manufacturers use only white ash from the Jeju volcano, enriched with trace elements such as iodine, boron, bromine, selenium, rubidium and many other minerals.

• AHA and BHA Acids also indispensable as constituents for problem skin. The soft action of acids, provided it is used regularly, is very effective in combating problems such as acne, black spots, and a variety of inflammations. The tandem of acids has a double effect: from the inside it promotes rapid regenerative processes and from the outside prevents the appearance of defects. Thanks to this work, the epidermis acquires a more even structure and a healthy look, it becomes fresher.

Korean brands are highly productive. With regular use, after about two weeks, the result of use is manifested. If this does not happen, obviously, the product is fake or unsuitable for the skin.

Korean cosmetics undergo very tight control at the factory, therefore it is completely safe.

Cosmetics have different prices depending on the brand. There are luxury or premium products that are notable for their high price and high-quality composition, products for the middle class are more budget-friendly, and mass-market products are inexpensive and very common products.

The popularity of Korean cosmetics provoked the appearance of a large number of fakes. To distinguish a quality product from a fake one, you need to pay attention to some nuances.

• The packaging design of the original product is quite complex, each character is made clearly.
• The paint on the jars should be of high quality, not washed off and not peeled off.
• The barcode must be in Korean and have a clear look. The Korean barcode begins with the numbers 880.
• The official website of the brand must be on the packaging. When it is set, the main page of the company should open.

Cosmetology specialists generally speak well of Korean cosmetics, especially natural ingredients. Beauticians emit a beneficial effect on the skin of plant extracts, peptides, acids and other components. Buyers note a significant improvement in the skin after regular use of makeup products, as well as a decent quality of decorative products.

On whether Korean cosmetics are suitable for the European type of facial skin, see the next video.