Features of Kerastase cosmetics

Salon Kerastase cosmetics for hair for more than half a century remains among the leaders according to leading stylists of the world. From the very beginning, the brand was positioned as professional, for use in the beauty industry, and was focused on creating a fundamentally different approach to cleansing and restoration. Studying the reviews of fans of the brand today, we can say with confidence that the goal has been achieved. Features of professional hair cosmetics are in search of individual solutions for each type of hair. And in this Kerastase there are still no equal.

Kerastase brand owes its appearance to a true legend of the beauty industry - Francois Dahl. He stood at the helm of L'Oreal in 1957, and radically changed the company's priorities. Having relied on innovation, teamwork and his own laboratory research, he managed to gain the trust of not only professionals, but also lovers of quality hair care. In 1964, L-Oreal opens the first page in Kerastase history.

By proposing its new line of beauty salons, the French company has helped expand its understanding of hair care. Now, customers could get their own, personalized program for nutrition, restoration, hydration, taking into account the individual characteristics of their hairstyles, length of strands, styling frequency. The Kerastase brand immediately began to be perceived as an attribute of luxurious life and part of a top-class salon service. In 1967, the first home care line was launched, available for purchase at beauty studios.

One of the first hair products from a new brand was pre-shampoo - a tool that provides deep cleansing before receiving basic procedures. Next, a dandruff product line was developed. A breakthrough in 1970 was the appearance of the world's first shampoo bath with a double effect - against increased oily skin and dry hair ends.4 years later, the world was again conquered thanks to the appearance of a mask with corn oil, which changed the idea of ​​nutrition and hydration of the most dried curls.

Since 1980, Kerastase has consolidated its market influence by releasing Nutritive line for dry and special care hair. Since 1986, the company has a personal series of products to protect against the harmful effects of the sun. In 1993, the difficult long-term work was completed, the result of which was the receipt of 11 patents for unique products. Dyed hair received a completely new treatment with Reflection.

The further way showed that the principles of the company have not changed. The line against hair loss, innovative developments in the field of thermo-care, the appearance of the Homme series for men and the universal limited-edition Elixir Ultime without restrictions on use. All of this brought the two thousandths, in which many cosmetic companies were experiencing a serious crisis.

Professional hair cosmetics works according to fundamentally different laws than mass-market segment products. Kerastase creates a range of cares, dividing the bottles in a color scheme, taking into account the belonging of funds to a specific group. Among the properties possessed by the products, the following can be noted.

• Gentle cleanliness of the blonde. The Blond Absolut series, designed specifically for owners of natural blonde hair and those who prefer dyeing strands, can cope with this.

• Intensive nutrition. This includes the use of a series of immediately 4 Elixir Ultime oils and the use of ampoule kits. For the perfect beauty of the strands from the roots to the ends, the brand created the Instaliste line.

• Taming naughty hair. To solve this problem, Kerastase has a Discipline line that eliminates hair styling and shredding. Couture styling products designed specifically for styling will also help highlight its beauty.

• The fight against hair loss. For this, the company suggests using the Densifique line. If the problem is an imbalance in the scalp, you can fix it with Specifique, a ruler designed specifically for this.

• Elimination of dry hair. For the most sensitive, the Nutritive series has been created, for the painted ones - Reflection. If the hair is further weakened, the Resistance line will do.

• The exclusion of artificial ingredients. Aura Botanica - a series containing up to 99% of organic components in its composition, solves the problem of environmental hair care.

• Growing long strands. To enhance hair growth, Extensioniste is used - a line that can provide significant acceleration of this process.

• Sun protection. It uses Soleil products that have the ability to filter harmful UV radiation.

Among Kerastase hair products there are completely unique products that can ensure their transformation in the salon or at home. The Fusio-Dose series refers to just such options. This is an offer for salon care, consisting of 4 concentrates and 5 boosters, mixed in different combinations. Individual testing makes it easy to select the best solutions for customers with different types and needs of hair.

All combinations created using Fusio-Dose are now available in the Home Lab format. After the first use in the salon, you can continue the high-class professional care at home, in a comfortable environment, at a convenient time for yourself.

The most famous Kerastase product category.The line includes sulfate and sulfate-free formulations, densifying, micellar, violet to eliminate the yellowness of the blond.

A necessary addition to the use of shampoo baths. Masks can be selected according to the type of hair or purpose of use. There are UV protective, transforming, restoring, protective, nourishing solutions.

Products that eliminate the problems associated with the influence of hair dryers, irons and other external factors. Among the top products, one can mention Fluidissime spray, a cream to accelerate the styling of thick, hair-prone hair L'Incroyable Blowdry Creme. Interesting and thermal care Keratine Thermique - milk in the usual and travel format.

Explicit bests in this category can be called the two-phase product Therapiste, which eliminates any damage, and Instaliste - for hair, as in advertising. Are popular and indelible serum Extentioniste, as well as heat-protective Cicaplasme. Natural care lovers will love Concentre Essentiel, a unique concentrate.

Among the most famous Kerastase caring oils can be distinguished Elixir Ultime for different hair types and tasks, Soleil in spray format for the effect of beach waves.

In this category, 4 courses are presented that solve various problems of the scalp. To increase the density, hair density Aminexil Force. To eliminate itching, inflammation on the skin is Cure apaisant. To combat alopecia, women and men have ampoules Densifique and Densifique Homme. The average duration of the course is 3 months.

The lightest care products in texture. There is Elixir Ultime with a rather thick creamy texture for the most intense nutrition. Care Jelly Volumifigue, allowing you to create volume without losing the lightness of hair. For dyed hair there Chromatique milk, also suitable for those who prefer highlighting. Of interest and cement care Ciment, able to repair all damage.

Kerastase men's range presented micellar and conventional shampoos, baths, styling products, care against hair loss. There are whole complexes here - programs that increase the density and density of hairstyles, eliminate the signs of alopecia.

The Kerastase brand takes into account the features and structure of hair when developing styling products. For example, for maximum volume it is proposed to use the Mousse Bouffante. To fix the hairstyle is proposed to use one of the best varnishes of the company - Laque Couture or Laque Noire, able to ensure perfect preservation of the selected image. For a trendy texturing effect, the brand recommends using Eau de Vagues spray for women and Densite Homme paste for men.

Curly hair is not disregarded. For them, the company offers Creme de Boucles is an indelible cream that turns tangled strands into perfect curls.

Customer reviews of Kerastase hair cosmetics can be generally regarded as positive. Fans of the brand note a wide selection of rulers, allowing them to find their means for both owners of short haircuts and people with long hair. There are separate series of styling products, men's cosmetics, but most of the products are still addressed to women. The brand receives high marks from customers, largely due to an individual approach to solving specific problems: increased hair loss, dryness, damage due to discoloration or thermal exposure.

Almost all buyers who once learned about Kerastase continue to use this cosmetics for years. Means visibly condense porous hair, give it shine and smoothness, eliminate fluffing. Many praise brand oils, which can be applied both before shampooing, as a mask, and after it.

Compared to other brands, Kerastase fans note a more intense effect and faster achievement of the result. Hair even with home care really looks like after a beauty salon. Both on colored strands and on natural masks give an optimal result.

See Kerastase cosmetics overview in the next video.