Using cosmetics is becoming an everyday ritual for every woman. And it’s not a secret for anyone that brands “fight” among themselves in order to get into your cosmetic bag. Therefore, we so often see ads with a particular product, which seems to be specially created for us. But there are also cosmetic companies that don’t spend millions on advertising. This can be especially seen on Italian brands.
So which Italian brands can be found on the market? Consider the choice of Italian facial cosmetics and its application.
Features
Many European cosmetic houses focus on their history, on the fact that their products are based in past centuries. The lines of Italian entrepreneurs are based on newer and lesser-known brands, their products keep pace with the times and meet all modern standards.
Italy as a country cannot boast of rich resources that can be used in production. Therefore, manufacturers create all their cosmetics from natural resources. When plotting a product, they always synthesize their traditions from the past with innovative formulas.
Brands of Professional Cosmetics
To the features of professional cosmetics can include:
- safety, hypoallergenic composition;
- enhanced action of products;
- high quality products;
- refined and elegant design;
- all products are based on some plant or fruit;
- wide range of products;
- use of new technologies and formulas.
Nursing
Gerard`s Company was founded by an Italian biochemist in 1969. Their motto was concepts such as utility, versatility and non-standard.
The company also enjoys great demand due to the fact that every year it updates its products or adds some new tools to existing lines.
The main line can be considered anti-aging care products with enhanced action. The most popular are anti-aging pearls for the skin - disposable biodegradable capsules, which in their composition have silky balm, vitamin C, collagen and tocotrienol (which is part of the vitamins of group E).
Another remedy that you should pay attention to if you have problem skin is anti-acne serum. It contains essential oils, vitamin A.
In total, the Gerard`s brand has about 400 products. And here, for sure, everyone will find something for themselves. But everything has its drawbacks.
The downside of this brand is that the funds have a small amount.
The second most popular is DIBI company. In the world, this brand takes the 4th place for use in beauty salons.
The manufacturers of the company also focus on skin rejuvenation, strengthening, moisturizing.
The main lines are divided into three categories:
- whitening;
- update;
- recovery.
The range includes such cosmetics as fillers, night creams with iris isoflavonoids, day creams with trace elements and vitamins of group A.
The products of this brand are far from budgetary, and this is the only minus that can be found.
The third most popular brand is the cosmetics company Kleraderm. Its products are loved by many due to its light texture, pleasant aroma. Products are suitable for all skin types (they are divided by line), and also copes with the vast majority of problematic skin rashes.
Various serums are very popular, which are aimed at restoring the skin, preventing premature aging, giving elasticity and firmness to the skin.
Decorative
The most popular face cosmetics in Italy can be considered cosmetic products. NoUBA brand. The company's breakthrough to the world stage was due to bronzing powder. This powder has become the basis for the creation of similar products from many other companies.
The products by their consistency have a delicate texture, a pleasant light aroma. The powder and blush have a soft surface and are highly pigmented. The company produces pencils - both for lips and eyebrows and eyes.
Tonal bases are divided among themselves by type of skin. There are matting, masking and moisturizing, you can choose for yourself the most suitable foundation.
Price is the average among other lines of professional cosmetics. But the biggest minus is the large number of fakes.
Therefore, it is best to buy in stores that are suppliers or intermediaries.
The next brand is known to many, and it Pupa. Many, most likely, met this brand on store shelves. It has a large assortment of diverse products.
The main point that many women like so much is the additional instruction or advice from makeup artists that is attached to the product. This will help those who before that did not know how to combine these or those colors (if we are talking, for example, about a palette of shadows).
Other cosmetic companies
Here is a list of brands whose products can be purchased in Europe or in Italy itself.
- Madina Milano. Cosmetics for every day, the choice of lovers, but not professionals, as it does not differ in high durability. The colors prevail calm, the packaging of the products is rather minimalistic. The most famous product is the highlighter in stick.
- Wyconnetwork company. In the lines of this brand you can find any products from simple eyeliners to cushions and rich blush.
- Collistar - A large brand, which is based both on decorative cosmetics and on care products.
- Kiko milano - The main advantage of the brand can be considered that all products of decorative cosmetics are aimed at naturalness in makeup.There will be no bright colors and riot of colors.
Use any of the listed products according to the instructions based on your requirements, as well as age recommendations. You should beware of fakes that can cause allergic reactions.
Before you buy a full-sized product, you can always purchase probes to help you make your choice.
An overview of the best products from Italian brands - in the video.
