The modern market for decorative and care cosmetics is very wide. Competition is pushing manufacturers to expand their assortment, to seek innovative approaches in production, the composition of funds. In addition, companies are looking for their distribution methods, not always choosing sales through specialty stores and supermarkets. Among the network companies actively developing in the market and well-known in our country, Faberlic brand occupies a special place.
This company was not limited to the release of only care and oxygen cosmetics, in its assortment there are home care products, clothes and accessories, men's and children's cosmetics, perfumes, health products, home gadgets.
About Brand
Faberlic became famous as a manufacturer of oxygen cosmetics over 20 years ago. Since Demand for brand products has increased, largely due to the expansion of the assortment of goods, adequate price and good quality. The company has its own production - a factory measuring more than 40 thousand square meters. Country of location - Russia, city - Moscow. At the factory, research is constantly being conducted, new products are being developed, existing lines are being improved, replenished with new relevant means.
Collaboration with the Department of Cell Biology of Moscow State University helps to conduct scientific development of the brand. On the basis of this institution conduct experiments, the protocols of which are used to create new cosmetics. The production is equipped with the latest technology, everything meets European quality standards. The process is automated as much as possible, therefore labor costs are minimal, this allows not to raise prices, to ensure a comfortable cost of production.Decorative lines are made on Italian equipment, perfumes are created in France.
In addition, Faberlic successfully collaborates with Sechenov Medical Academy.
Oxygen cosmetics manufactured by Faberlic, at one time brought the brand fame and love of consumers. This is a unique complex that has no analogues in the world. The active ingredient Aquaftem, which is able to saturate cells with oxygen, is a company invention, patented under the brand name.
The main feature of the brand is implementation method. It is impossible to buy products in the store, it is sold through sales through the site, using catalogs, through a network system. This allows you to maintain low product prices.
The company considers the basic principles of activity to be an increase in the assortment and maintenance of affordable prices. To ensure decent quality at affordable prices is obtained thanks to the following components:
- multi-year partnerships;
- stable cooperation with suppliers;
- own production;
- the presence of a scientific center, cooperation with prominent scientists and physicians of the country;
- avoiding sales in retail stores;
- active direct sales.
Assortment of cosmetics
To date, the range of care products, cosmetic products is very wide. The product line includes an anti-aging set of products, creams and other products for any skin type. Depending on the type of skin and age, series have been created that are designed to solve certain problems. In addition to the female, the most extensive category, among Faberlic products there are children's and men's lines.
The male direction consists of the following subsections:
- care line (creams and gels for and after shave, shower gels, shampoos);
- perfumes (a variety of flavors for every day).
The children's direction is almost similar to the adult, includes the following subsections:
- care line (shampoos, foams and washing gels, balms and creams, body sprays with a flicker effect);
- decorative series (unstable varnishes that protect children's skin glitters and lipsticks, stickers for nail design);
- perfumes (water, hypoallergenic perfumes, suitable for children's skin).
As for the female direction, here the variety of products is simply amazing. There are two main lines of cosmetics - decorative and care.
Decorative
Faberlic products in this category meet all safety and quality standards. A wide range allows you to choose any tool for full makeup. All products are created on the basis of innovative scientific research and taking into account fashion trends. Series are constantly updated and improved. You can select individual product groups in this line.
For eye makeup:
- waterproof and standard, modeling carcasses;
- extension type bases;
- Kyle
- shades of different consistencies - cream, dry, pencil;
- eyeliners and pencils;
- eyebrow decoration products.
For lip makeup:
- moisturizing and healing balms;
- matting and moisturizing lipsticks;
- Glitters with a variety of effects.
For face makeup:
- tonal products of all kinds: creams, foundations, BB-, SS-creams, corrective products;
- powder for all skin types;
- blush - dry and creamy.
For nails:
- persistent, medicinal and ordinary varnishes;
- proofreaders and bases, topcoats;
- cuticle preparations;
- coating remover products.
Nursing
In this line you can find quite a lot of series on hair, face and body care.
Hair care:
- detergents (balms, conditioners and shampoos for all types of hair);
- complexes for care (oils, serums, masks);
- styling series (waxes, foams, varnishes, mousses).
Facial care products are most widely represented in the brand catalogs, groups are allocated within the category:
- by age segment;
- by type of skin;
- remedies for skin of a problem type;
- whitening products;
- skin care products before and after tanning.
Most often, products that are similar in composition and purpose are combined in a series, which facilitates the task of selecting funds for step-by-step care.
Hand and foot care includes:
- different types of creams (protective, nourishing, regenerating, moisturizing);
- exfoliating products;
- liquid and bar soap;
- nail plate care products.
Body care:
- a large selection of detergents - shower gels, foams, bath balls;
- a series of products for the care of intimate parts of the body;
- aromatic oils;
- creams for massage, care, depilation;
- exfoliating and corrective products;
- deodorizing products.
All products are clearly separated by skin type.
Separately, oxygen cosmetics stands out, represented by night-time, day-type creams, funds for the skin around the eyes, serums, activators, sprays. All products in this line are enriched with oxygen and are able to carry it into the deepest layers of the skin.
For home
This section presents products that are fundamentally different from standard household chemicals. They act delicately, do not contain aggressive substances, the aromas are soft, unobtrusive. The components of the washing plan are of vegetable origin. Home care cosmetics are environmentally friendly and safe, suitable for allergy sufferers. The main series that belong to this section:
- household cleaning products - mopping, lavatories, kitchens;
- flavored products - air fresheners;
- means for air purification;
- products for washing dishes;
- care products for shoes, clothes, laundry.
Best remedies
The list of bestsellers of the brand is quite extensive. We offer you to study the best tools in different categories and sections, which are especially in demand and popular with buyers.
Hits of the decorative group.
- Mascara "The main role" modeling type. Makes eyelashes more voluminous, lengthens, does not allow sticking, contains a care complex. The classic fluffy brush perfectly separates the eyelashes due to the elastic structure of the pile, perfectly fixes the bend, does not crumble.
- Mascara "Your Oscar"gives ultra-volume. The formula of three-dimensional increase makes eyelashes several times thicker visually. It gives density, lengthens, does not stick, does not crumble. Contains a complex of vitamins and an algae extract that cares for eyelashes and gives them a healthy, shiny look.
- Eyebrow palette. Contains three shades of eyebrow powder, which allows you to give them a natural and spectacular look, elegant shape. With the help of three tones, gradient transitions can be formed. Compact form of release.
- Art-stick pencil shadows. Combine two functions - eye shadow and eyeliner, soft cream texture, satin finish, various shades. Do not spread, apply easily.
- Lipstick "Luxurious kiss." Contains caring serum, an incomparable palette of shades for any color type and occasion. Rich color and lip protection against the harmful effects of UV rays.
- Gloss "Mirror volume". It does not slip, does not stray in corners, is easy to apply, has a pleasant structure and delicate aroma. Hides lip imperfections, increases volume.
Best sellers of the care group.
- Harmony Sleep Face Mask. Contains a unique B-Circadin complex, thermal water. Regulates cell renewal, restores elasticity, firmness, gives the skin a healthy, youthful appearance, radiance.
- Face cream "Frosty cranberries." Protective agent, contains natural extracts. Eliminates peeling, relieves skin irritation, great for use during winter frosts.
- Micellar water Ultra Clean. Designed for gentle disposal of makeup. Great for oily skin, problem areas. Promotes narrowing of pores, soothes, removes inflammation.
- Cream "Expert Skin" for the neck area, decollete anti-aging properties, has a pleasant texture, easy to apply. Reduces wrinkles, makes skin more supple and youthful.
- Face Cream "Elasticity II". Rejuvenating, smoothing wrinkles, increasing elasticity. Contains hyaluron, active peptides, plant extracts.
Review Reviews
Reviews about the company's products are quite diverse - both admired and negative, very often neutral. Not all products of the company are equally demanded and loved by customers. We offer a general review of reviews of cosmetologists and customers.
Beauticians note the following product advantages:
- low price category makes the goods very affordable for everyone;
- it is easy to buy through the Internet or networkers;
- It copes with simple tasks, such as hydration and daily care.
There are also disadvantages:
- packaging is significantly inferior to luxury products;
- the quality of raw materials and the final result differ not in favor of the available brand funds;
- products are not recommended for problematic skin types.
As for customer reviews, the opinions here are even more diverse, since it is far from always the remedy is chosen correctly, taking into account the characteristics of the skin. It largely depends on whether a particular or other means receives a positive or negative response. By product categories, reviews are also different.
- Responses about detergents, shampoos, gels, foams can often be found positive. The range is extremely wide, the aromas are pleasant, the quality is on top, allergic reactions are not fixed. It is these advantages that consumers call.
- Skin care products are more controversial. If the tool is selected correctly, most of the responses have a positive property.
- The decorative section receives enthusiastic responses most often for lip glosses and lipsticks. Customers also praise nail polishes.
- Oxygen cosmetics are the most controversial group of products according to reviews. Someone admires the quick effect, someone does not notice it at all even after a long application. It can be concluded that this series is far from suitable for every skin.
- Means for men and children are approximately similar to others in this price segment. The responses are mostly neutral.
- Praise home care products, as they are safe, soft, suitable for allergy sufferers.
For a video review of Faberlic cosmetics, see below.