Recently, the popularity of Asian cosmetics is growing simply with cosmic speed. Korean products are no exception - all over the world, the number of their dedicated fans has been steadily increasing. What is the secret of such an amazing take-off of the Korean beauty industry? Let's try to deal with this issue in our article on the example of the South Korean cosmetic brand Esthetic House.
Brand Information
The history of Esthetic House began in 1996. Then it was just a laboratory that was developing cosmetics recipes for famous Korean brands. Things progressed quite successfully, and already in 2010 Esthetic House founded its brand. The company's products very quickly became popular among Koreans in the first place thanks to affordable prices compared to European and American cosmetics. The company's tagline sounds like Always New, translated into Russian “Always New”, and, indeed, all Esthetic House products are manufactured using innovative technologies.
Now the cosmetics of this brand are in great demand all over the world, including America, Japan, New Zealand and other countries, while Russians are just starting their acquaintance with Esthetic House products.
Features of cosmetics
The peculiarity of Korean cosmetics is that in all cosmetic products of the Country of morning freshness, natural beneficial components prevail, while aggressive chemical preservatives and other harmful substances are completely absent. Almost all Korean cosmetics set their number one goal. skin hydrationThat, of course, is a big plus.
All of the above can safely be attributed to the products of the cosmetic brand Esthetic House: The company's products contain mainly natural ingredients. These are various oils, extracts of pearls and precious metals, proteins, natural fragrances, raspberry vinegar and red wine.
It’s very important that Thanks to the use of unique natural ingredients, all brand cosmetics are hypoallergenic and suitable for women with the most sensitive skin.
The company's specialists take care of improving and expanding its range; new items quickly turn into a must have for those who are used to taking their appearance seriously and taking care of their health. The company's affordable pricing policy also has a positive effect on the growing popularity of products.
Kinds
Here are the product lines of this popular brand, who collected the most enthusiastic votes:
- elite hair products SR-1, which includes protein shampoos, conditioners and other makeup products;
- cosmetics for problem skin - lotions, tonics, creams;
- anti-aging cosmetics including carbon dioxide treatment;
- funds for aging skin, which include collagen.
We bring to your attention the most sought-after cosmetics brand Esthetic House, the so-called top 5 products.
- 5th place reliably located body lotion containing goat milktherefore, after its application, the skin becomes soft and moisturized. The lotion is perfectly absorbed without clogging the pores, it brings a feeling of freshness and well-groomed.
- On the 4th place there will be special ampoules with vitamin C for aging skin, which after a course of therapy begins to literally shine.
- In 3rd place - eye patches with the finest particles of gold and a hood made of black pearls. Perfectly soften delicate skin under the eyes, eliminating darkening and swelling.
- In 2nd place - bouquet of protein essenceswhose main ingredient is collagen. Essences saturate aging skin with the most necessary nutrients, make it denser and younger.
- The honorable 1 place is occupied by the real best seller of the company - a set of cosmetic care products for hair and scalp CP-1 series, which is in constant demand among women around the world because of its unsurpassed ability to heal over-dried hair from the inside out.
So, about Esthetic House CP-1 Bright Complex Intense Nourishing shampoo itself. Its main component is wheat proteins. According to users, literally before our eyes, the hair is saturated with moisture, after which the curls quickly become strong, strong, radiant, smoothed from the roots to the ends, combed without problems.
The choice
Consider the question of how to make the right choice of products of this famous brand.
First of all, let's talk about the price. It is no secret to anyone that the more natural a product is, the higher its market value is, therefore one cannot dream of cheapness here. However, repeat Esthetic House brand price is quite affordable for this category of products.
Having made the decision to purchase cosmetic products of this brand, first of all, it is necessary to decide which problems you want to solve with its help. To do this, you need to know your type of skin and hair, so that the selected product helps you:
- to protect hair from the negative effects of the air it is better to buy products containing panthenol;
- for recovery overdried and brittle curls will help with keratin;
- the presence of collagen will help to find volumetric hair;
- vitamin a is wonderful moisturizing means.
It’s very good that the products from Esthetic House are hypoallergenic. By the way, do not forget that products consisting entirely of natural ingredients are able to slightly dry the hair, so it is immediately recommended to take care of the purchase of hair conditioner.
If you decide to purchase Esthetic House products, be careful to avoid buying counterfeit goods. You must follow these immutable rules, so that the purchase of this worthy brand does not result in the acquisition of a fake.
- Make a purchase only in Esthetic House branded stores or on the company's official website. Avoid unverified vendors.
- Be careful, do not fall for the bait with discounts - Often it’s just a hoax to sell a non-genuine product.
- No one has canceled invoices and declarations for goods, you can always ask the seller show documentation.
Carefully inspect the product:
- uneven edgessloppy glued labels should alert you;
- font must be clear, translation into Russian - correct;
- producing country the barcode and packaging must be the same;
- make sure the goods are fully equipped with;
- make sure that the item you are purchasing and its image on the site are identical, this includes all product labels and logos.
Review Reviews
For the sake of completeness, we will also get acquainted with customer reviews about products of the South Korean brand Esthetic House.
Most Russians agree that the cosmetics of this brand are very worthy, fully justifying the funds spent on its purchase.
Meets quite a lot of positive reviews about hair fillers from the Esthetic House product line. Those who use these products are attracted by their natural composition. And also the girls note that the product is very easy to apply on the hair, leaving behind a feeling of freshness and silkiness. The amazing light scent of this caring makeup is noted.
And all those who have tried silk essence oil for hair of the same series talk about unrealistically pleasant aroma of this product.
Users also respond well to a cleansing scrub for the scalp. It has a thick consistency, thanks to the special nose on the tube it is very convenient to apply to the hair. The product leaves a feeling of comfort and freshness. Easily relieves dandruff.
Those who used the rejuvenating patches of Red Wine Hydrogel Eye Patch based on red wine really liked their immediate effect: after applying them, the skin becomes rested and fresh.
Raspberry conditioner conditioner is also in great demand among Russian beauties: many note its effectiveness, hair after use, indeed, is smoothed, easy to comb and get a wonderful shine. The smell of berries also attracts customers, but some users complain about the lack of a dispenser.
In general, most of the products of Esthetic House are pleased with their quality and economy, as well as quite affordable price.
About Korean Esthetic House hair cosmetics, see the next video.
