Professional cosmetics Estel Professional

Estel is a global brand engaged in the production of professional hair cosmetics. Each individual series will help to cope with many beauty flaws. Muses, masks, balms and shampoos strengthen the hair structure, increase the volume. Particular attention of the consumer is paid directly to hair dyes.

The creator and leader of Estel is Lev Okhotin, a chemist by profession. Before the foundation of his own production, he was an ordinary manager with an entrepreneur engaged in investing his own capital in various projects. One of such investments was a factory for the manufacture of cosmetics and perfumes. A year later, the company rose to its feet and began to bear excellent financial results. Just at that moment Leo had the idea of ​​creating his own company, where he would develop unique formulas for cosmetics and manufacture them.

The main idea of ​​Leo was to develop and launch on the Russian market cosmetic products of excellent quality at affordable prices.

The brand quickly gained popularity not only among ordinary inhabitants, but also among professionals in the fashion industry.May 2005 for the Estel Professional brand was marked by the launch of the professional line of cosmetic products for hair ESSEX, which included a paint consisting of 67 shades, shampoos and balms. After some time, the ESSEX line expanded several times.

The quality of products was appreciated not only by hairdressers, but also by their customers. For this reason, the manufacturer decided to make the widest selection of professional cosmetics Estel Professional, which allows to expand the working space of the masters.

At first, Estel existed in a rented area of ​​1000 sq. M. m, where the production of cosmetic products took place. Several years of intensive work forced to change such a small room to a larger building, because of which the number of manufactured products increased by 2 times. Today, the domestic manufacturer Estel is known not only in neighboring countries. The brand is officially represented in Ukraine and Germany.

In the recent past, Estel marketing managers sought to enter the markets of Central and Western Europe, and they were able to achieve their goal.

The success of the young Russian brand is not the demand and supply of the domestic market, but the human resource. A close-knit team is the guarantor of the successful development of the business. The working experience of many employees is equal to the age of the brand itself, and this fact means a lot. But not always everything was so rosy. There were dark times in the development and existence of the brand, for example, entering the market. And only the loyalty and devotion of the employees helped the company stay afloat and conquer the high wave. Today, the Estel brand is a company with a worldwide reputation and extensive geography.

Any cosmetics, before becoming popular and in demand, goes through a long stage of acquaintance with consumers. Thanks to their opinion, it is possible to compile a complete list of advantages and disadvantages of products. Estel in this case represents a wide variety of hair care products, among which hair dye is in great demand. For this reason, it is proposed to get acquainted with the pros and cons of coloring compounds. First you need to consider the positive aspects of the product for staining curls.

• An important advantage of Estel is in a huge palette of colors and shades. Each representative of the fair sex easily selects the appropriate gamut for her image.

• Consumers like it separation of hair dye into a professional and non-professional type. But this difference does not affect the complete set of coloring sets and composition. Paint and care balm contain exclusively natural ingredients.

• The Estel brand has its own laboratory., where employees are constantly working on developing new products and improving finished cosmetics. In addition, new products must go through several stages of testing. And in case of unsatisfactory indicators, it is sent for revision.

• Own Research Institute Estel creates unique formulas that help customers to rely on product quality.

• The undoubted advantage for most consumers is price policy. Estel does not set high bids. And this applies to paint intended not only for home use, but also for professional-type formulations.

Unfortunately, such an impressive list of advantages is supplemented by a small number of shortcomings, which cannot be ignored. Some consumers claim that they purchased paint without ammonia, but in the process of using it they realized that it could not have done without it. The smell alone supposedly revealed the secrets of the domestic brand.In fact, explaining this situation is not difficult. Like any other product, Estel hair dye may turn out to be fake. The reason for this is not the manufacturer, but deceivers who love easy money.

Another drawback of Estel paint is the inability to completely paint over gray hair at home. But in this case, the brand provides a clear explanation. For home dyeing, the consumer acquires unprofessional coloring compounds, however, even with your own hands you can change the color of curls with professional paint.

Unprofessional paint in most cases refreshes and consolidates the effect of professional staining. A small number of consumers claim that Estel hair dye is not resistant. However, other users do not agree with this. To get the desired effect, you must clearly follow the instructions, otherwise the result will only disappoint.

A distinctive feature of Estel is the use of only natural ingredients. Each individual composition is filled with substances that positively affect the condition of the hair. All ingredients for cosmetics are ordered from abroad. Before connecting, each component passes an additional test. Thus, the Estel brand has won the love and recognition of most consumers, which uses only natural substances in its development.

The Russian manufacturer Estel annually updates its own line of cosmetic products. However, a popular travel kit is in great demand. Curex Sunflower. With its help, each representative of the fair sex outside the house can maintain the beauty of hair, provide the curls with appropriate care.

The compositions of the set products presented are a unique combination of components that are important for healthy hair. Proper use can reduce the harm caused by negative factors. For example, a spray protects from the sun, a mask protects curls from temperature changes. Shampoo and balm act as finely as possible on each curl, and the hair acquires sensual smoothness and silkiness. In general, the entire assortment of the Estel brand is supposed to be divided into several separate groups.

• Coloring compounds. We are talking about products that allow you to discolor or dye curls in a different color. This group also includes cleansing and tinting shampoos, oils.

• Facial hair coloring. Products included in this group are coloring compounds for eyebrows and eyelashes. All of them are safe, only plant substances are present in the composition that are not able to harm the eyes.

• Styling curls. This category covers sprays, wax, varnish, mousse. In simple words, in this group there are compounds that can add volume to the hair, and fix hairstyles for a long time.

• Waving. In this case, we are talking about compounds that can hold curled curls for a long period of time.

• Special products. We are talking about cosmetic formulations used for shielding, laminating and other professional procedures.

• Care for curls. Various shampoos, balms, masks and serums.

• Face care cosmetics. Estel offers ladies unique formulas for creams and skin cleansers.

• Body cosmetics. Liquid soap, shower gels, cleansing balms.

• Children's line. In this case, it refers to all types of Estel cosmetics. intended for children and adolescents.

• Male line. A separate series with a "masculine character": shampoos, balms, gels, varnishes, tonics and much more.

When you become familiar with Estel brand products, it becomes clear that All products are divided into two types, namely: care and decorative cosmetics. From the name it is clear that care products or care products suggest taking care of the hair, skin of the face and the whole body. Decorative cosmetics helps to hide the imperfections of appearance and highlight beautiful features.

Among a wide variety of decorative cosmetics, foundation creams and powders, masking pencils and blush, mascara and eye shadow with a large palette of colors, eyeliner and lip liners, lipsticks and glosses are in great demand. The main objective of the funds presented is in hiding the imperfections of the face and emphasizing its merits. Concealer helps even out skin tone. The powder applied over the foundation fixes the effect, and also removes excess shine, making the face more natural.

Concealers and other masking agents can hide defects, such as pimples or circles under the eyes. Mascaras and shadows help highlight the expressive look. In this case, the mascara can be lengthening, increasing the volume. Matte lipsticks with a dense texture help to make an interesting emphasis, thanks to which, it turns out, to correct the shape of the lips and their volume. Hair decorative cosmetics will help turn lifeless-looking curls into a unique hairstyle. The main thing is to choose suitable compositions of mousse, mask and varnish.

Among body care cosmetics are liquid and lumpy soaps, shower gels and foams, cosmetic milk and scrub, peels and gommazhi, lotions and tonics, creams and masks, shampoos and balms. From the presented list, soap products, as well as foams and gels, are intended for cleaning the face and body. These funds must be used daily, so after some time the fair sex will be able to feel the tenderness of their own skin.

For the deep facial cleansing procedure, it is supposed to use peels and scrubs. The unique formula of these compounds penetrates deep into the skin, cleanses the pores as much as possible, then clogs them for a long time. Use scrub and peeling should be done at least 1 time per week. The main thing is to understand the difference between the composition of scrub, peeling and gommage. Owners of oily and combination skin should opt for compositions with small particles. For women with sensitive skin creamy gommage is suitable. Tonics and lotions help remove the remnants of facial cleansers from the face and entire body.

The main and main rule when choosing makeup products is in the most accurate selection of formulations by type of skin. Cosmetics designed to care for dry skin have a denser texture. Quite often, vegetable oils are found in its composition, which can cause inflammatory processes on oily skin, and vice versa. The light texture of cosmetics for oily and mixed skin will not be able to show its qualities when processing a dry layer of dermis.

All about professional cosmetics Estel Professional, see the next video.