Features and review of ELF product lines

Many women dream of quality cosmetics. Such that it was harmless to the skin, well applied and held throughout the day, giving the impression of an expensive professional makeup. But at the same time it was inexpensive. Is this possible, or will you have to choose between affordability and quality? Thanks to the new American-made ELF line, the dreams of women all over the world come true.

ELF - quite a young American cosmetics company, but already well-deserved and loved by millions of consumers. It was founded in the summer of 2004 in New York. At that time, the founders of the company, Joseph Chamakh, graduated from a local university, and Scott Vincent Borba was an experienced specialist in the beauty industry and was responsible for the release of products of the famous Hard Candy cosmetics brand. Both were determined to create high-quality, inexpensive middle-class cosmetics. As a result, the company’s offers have been appreciated by millions of women around the world.

Brand E. L. F. stands for "eyes (eyes), lips (lipes), face (faces)". By this, the creators of the brand emphasize that their products are designed taking into account the characteristics of the female face.

ELF respects nature, fundamentally does not test its products on animals, complies with environmental laws, is an active participant in the PETA movement.

In the USA, brand products include to the most affordable and cheapestbut it remains high quality, popular and sought after.

E. L. F. positions itself as a brand that is accessible to every woman and helps her discover inner beauty.

The company is currently releasing 3 lines of cosmetics of various kinds:

• ELF Studio - includes products for professional makeup artists and ordinary consumers;
• ELF Minerals - cosmetics made from natural minerals;
• ELF Essentials - everything you need to create daily makeup at an affordable price.

The Studio line offers the consumer high-quality long-lasting makeup bases, eyebrow cosmetics (correction and care), eye shadow, lipstick, a variety of lip scrubs, moisturizing face serums, serum drops and a roller eye freshener.

Minerals Line includes a series of cosmetics for lovers of organic cosmetics, which includes mineral supplements, natural ingredients. Mineral powder with a delicate and light texture is especially popular with consumers. It nicely lays on the skin, does not clog pores, gives the face a velvety look. The entire Minerals line is made only from natural ingredients, so it costs significantly more than cosmetics from other lines.

The Essentials line is the most affordable, any item costs from 1 to 3 dollars. The line offers a wide selection of makeup and skin, eye, and lip care products. It includes means to eliminate redness on the skin, tonal shadows, mascara, cosmetic products for the care of eyebrows and eyelashes, foundation tones, powder, spray for fixing makeup, eyeliner. All products comply with hygiene requirements, sanitary and epidemiological rules and regulations.

The ideal value for money has attracted millions of women worldwide to ELF cosmetics. Such a high quality of performance can be envied by any branded manufacturer of expensive cosmetics. To promote its products on the cosmetic market, ELF does not use additional marketing moves. The motto of the company is very simple: “Every woman deserves to use high-quality, affordable cosmetics to reveal her inner beauty to the world.”

Professional makeup artists praised the light, delicate powder from mineral dust. The product makes the skin velvety, well removes shine, mask redness and other skin defects.

Professionals especially note lipstick - one of the most sought after products of the company. Available in a wide color palette, multi-view (matte, classic, with sparkles, with the effect of wet lips, lipstick, pencil, lipstick liner). This category includes lip balms, colorless hygienic lipsticks.

Ordinary consumers of ELF products and professional makeup artists appreciated the eyebrow eyeliner, in some cases, ready-made stencils for eyebrows are included, which are easy to use if necessary.

Before applying shadows, experts recommend using the base, as some options are showered.

As a care product, ELF offers a variety of daily cleansers, foams, gels, tonics to remove makeup. Well established among consumers are nutritious and moisturizing creams for daily use, moisturizing foam masks, concealers different directions (to hide redness, to correct complexion, to mask dark circles under the eyes).

Makeup remover wipes are the best-selling ELF brand products worldwide. In addition, the company produces wonderful brushes, brushes for eyebrows and eyelashes, applicators for applying shadows. All materials from which the brushes are made have been tested for safety, and the accessories manufactured by the company are made of hypoallergenic materials.

Professional makeup artists and ordinary consumers appreciated ELF brushes for applying makeup. They are made from antibacterial nap Taklon, as close as possible to natural.This material provides brushes longevity in use, environmental friendliness, does not cause allergic reactions. The brushes are easy to clean, economically apply cosmetics on the face and neck, do not deform, practically do not break.

Note that The company's cosmetics are highly resistant, hold well on the face and are not affected by weather conditions.

You still think that a remedy for a couple of dollars is not worthy of your attention? Try ELF and see if miracles happen. Means for eyes, lips and face skin will help emphasize the natural beauty.

Testing ELF cosmetics, see the next video.