Clinique is known worldwide for its hypoallergenic cosmetic products. The development of all tools is carried out by professional dermatologists. A wide variety and absolute hypoallergenicity allow each person to choose for themselves the perfect cosmetics from this brand.
About company
The brand has existed since 1968 as a subsidiary of Estee Lauder Companies. The owners of the cosmetics company, the Lauder family, instructed dermatologist Norman Orentrek and Vogue gloss editor Carol Phillips to create the first dermatological care line that eliminates allergic reactions and fragrances. For the first time in the history of the creation of cosmetics, its development was entrusted to dermatologists.
Clinique specializes in the production and production of decorative cosmetics, face care products and perfumes. The company is a leader among manufacturers of quality anti-aging creams.
In the production process at Clinique, there is a strict taboo on the use of any substances and compounds that cause an allergic reaction. Before a new product reaches the customer, it is thoroughly tested for allergies at least 12 times, involving 600 testers. If among 7200 tests at least one provokes an allergic reaction, the process of creating a new product starts from scratch. In the famous cosmetic company, this even has a peculiar name - the power of one.
The cosmetics of this brand is able to meet the needs of modern customers with any request. You can choose from a wide range of makeup, face, body and other skin care products. The developers of beauty products did not forget about the representatives of the stronger sex, devoting them a separate series.
Clinique offers a three-stage care system that is created by combining several products. Their selection depends on the type of skin. This thoughtful approach allows each customer to choose their own caring system. For example, a solid or liquid soap for cleansing the face, lotion for exfoliating keratinized cells, moisturizing cream or gel.
The company of the Lauder family was the first among cosmetic brands to declare the benefits of gentle exfoliation for the skin. Buyers were offered to try out various products for gentle exfoliation in daily care. This procedure is useful for any skin, even sensitive, but subject to the use of effective, but soft components and the selection of funds according to the method of exposure and taking into account the needs of the epidermis.
In many of its products, Clinique has been using salicylic acid for 30 years. For hundreds of years, it has been used in dermatology as an effective exfoliant.
But the specialists of the cosmetic company do not stop new developments, continuing research to create innovative products to preserve the health and beauty of the skin. The company collaborates with professionals in the field of medicine, trying not to lose sight of significant discoveries in the field of dermatology.
Together with the Weill Cornell Medical Center, Clinique conducts research, takes part in educational cyclescovering issues related to the care of the epidermis. Thanks to this successful interaction, the appearance of the Clinique Center for Healthy Skin took place.
Another interesting fact in the history of the famous cosmetic brand was the creation of packaging for products. It was necessary to choose such a design so that potential buyers did not have the impression that the funds were "purely medical." The package was supposed to be made so as not to represent Clinique products as a product for problem skin. One of the employees caught the eye of an attractive sample of fabric. This fruity-floral scattering in bizarre small patterns appealed to the female half of the Lauder clan. This is how the brand-name ornament for packaging decorative products of TM Clinique appeared. Means with creams for skin care were packaged in light green cardboard.
Range
Following the line of care products, the company launched the release of makeup cosmetics. And here the company's dermatologists pioneered. Salicylic acid was added to the products, giving the mascara, lipstick and other products the ability to moisturize and protect the skin, and not just carry a decorative function. Clinique make-up removers can easily remove even persistent makeup.
Lipsticks in juicy and intense tones are distinguished by persistence and the ability to actively moisturize the lips. All cosmetics for eye makeup are thoroughly tested during ophthalmological tests.
The impeccable texture and composition of the foundation provide the skin with not just an even tone, but also with care. Among the shades presented, each woman will find the ideal one that is suitable specifically for her face. Also, for make-up, the brand produces weightless powder, contouring, concealers and everything necessary for face sculpting.
Skin cleansers are represented by scrubs and exfoliating lotions for the face with any type of skin: dry, oily, sensitive, normal.
To moisturize the skin, Clinique dermatologists have created several effective products: instant moisturizing cream, intensively moisturizing cream, gel concentrate, cream gel and jelly. For any zone, you can choose the appropriate cosmetics, including anti-aging care.
The launch of the TM Clinique perfume line is a freestanding direction that the company is developing. And here the brand philosophy “beauty is health” was not without. The current fragrant collection includes seven women's perfumes and one men's.
The very first of perfumes - Aromatics Elixir, so that its aroma has a beneficial therapeutic effect.It was released in 1971, but this female floral chypre composition pleases the sense of smell of ladies in our days. The combination of jasmine, lily of the valley and ylang-ylang with notes of citrus in Aromatics Elixir tones, gives lightness, cheers up, leads to pleasant thoughts.
Three-Step Norman Orentrek Technique
At the time of acquaintance with the labor activity of Orentrek, Lauder's company managed to gain high fame as a leading manufacturer of cosmetics and perfumes.
Doctor of Sciences Norman Orentrek at that time also managed to become famous as a professional, became known for his revolutionary works in the field of dermatology. He was the first to raise the problem of the harm of ultraviolet rays to the skin and stated that its defects can not only be masked with a layer of decorative cosmetics, but also corrected with correctly selected cosmetics. It was an innovative idea at the time.
As a result of the joint work of Lauders, Phillips and the scientist Orentrek, the production of medical cosmetics under the TM Clinique was launched.
The release of the first batch took place in 1968. Due to Dr. Orentreck's high standards in dermatological testing of products, Clinique was the first cosmetics manufacturer to become involved in the American Academy of Dermatology.
The famous three-stage skin care system of brand creator Norman Orentrek was born from his experience as a practicing dermatologist. For many years, he recommended that his patients first cleanse with soap, after exfoliating clean skin with lotion and moisturizing cream. This approach improves the condition of any skin. The first series of Clinique cosmetics is represented by a three-stage care system:
- purification;
- exfoliation;
- moisturizing
TM Clinique cosmetics are easy to select individually, taking into account the features and problems of facial skin in different areas. Orentrek positioned Clinique as an ideal brand for women, which "does not mask, but eliminates flaws."
Review Reviews
Cosmetic care and decorative products of the world famous brand for the most part cause positive feedback. But customers express their dissatisfaction with the high cost of production, while convincingly noting that its quality corresponds to value. Many professional cosmetologists prefer to work with Clinique products, highlighting them as positively and quickly affecting the skin.
On the composition of Clinique cream see below.
